Korean Hair Mask

Shoppers searched for this 388K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $699K a year.

Searches, last 12 months

388K

Growth, 90 days vs prior 90

+3.5%

Conversion, latest week

7.6%

Market size, estimated

$699Ka year

Peak month

August3.3× the quietest month

Top search term

tsubaki hair mask176K searches a year

Listings sell for $23.69 on average, from $8.73 to $56.72. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 6,000 to 8,000 of them. At $23.69 that is $142K to $190K a year per listing.

Average price

$23.69inside the $15 to $100 sweet spot

Price range

$8.73–$56.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

6,000–8,000

Revenue per listing a year

$142K–$190K

Returns

0.6%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Hair Masks. It carries 1,349 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#18in Hair Masks

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

1,349per listing

Listings tracked

4

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

50 months