Korean Foundation

Shoppers searched for this 4.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +51.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.9M a year.

Searches, last 12 months

4.0M

Growth, 90 days vs prior 90

+51.9%

Conversion, latest week

4.3%

Market size, estimated

$3.9Ma year

Peak month

July7.9× the quietest month

Top search term

smooche color changing foundation471K searches a year

Listings sell for $22.91 on average, from $13.39 to $43.13. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At $22.91 that is $137K to $183K a year per listing.

Average price

$22.91inside the $15 to $100 sweet spot

Price range

$13.39–$43.13

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

6,000–8,000

Revenue per listing a year

$137K–$183K

Returns

3.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #273 within Face. It carries 3,230 reviews at 3.95 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

67%

Out of stock, average day

0.0%

Average rank

#273in Face

Average rating

3.95 starsAmazon United States average 4.42 stars

Average reviews

3,230per listing

Listings tracked

6

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months