Korean Face Wash
MaybeReturns run at only 0.9% of orders. But the top 5 brands take 93% of clicks, so Korean Face Wash is a Maybe.
- Flapen Score
- 57 / 100Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 4857
- Market size
- $2.5M/yr1.9M searches / yr
- 90-day growth
- +11.6%search demand this quarter
- Competition
- 60%top-5 click share · 9 brands · 41 sellers
Flapen Score
Korean Face Wash against its category
The dotted line is the Beauty & Personal Care average. Past it, Korean Face Wash is stronger. Inside it, weaker.
Market
The Korean Face Wash market on Amazon at a glance
Shoppers on Amazon United States searched for Korean Face Wash 1.9M times last year and spent an estimated $2.5M. The top 5 brands take 93% of clicks. Demand peaks in Jun. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
8.3% of searches ended in a purchase last week.
Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.
- Searches, last 12 months
- 1.9M
- Growth, 90 days vs prior 90
- +11.6%
- Conversion, latest week
- 8.3%
- Market size, estimated
- $2.5Ma year
- Peak month
- June1.6× the quietest month
- Top search term
- korean face wash559K searches a year
02 · Price
A sale here is worth $16.19.
Listings sell for $16.19 on average, from $9.27 to $32.24. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 6,000 to 8,000 of them. At $16.19 that is $97K to $130K a year per listing.
- Average price
- $16.19inside the $15 to $100 sweet spot
- Price range
- $9.27–$32.24
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $97K–$130K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #126 within Cleansers. It carries 6,127 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #126in Cleansers
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 6,127per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 7 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Korean Face Wash products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ROUND LAB 1025 Dokdo Cleanser 5.07 Fl Oz Low pH Facial Cleanser for Sensitive Skin Rich Soft Bubbles for Deep Cleansing and Makeup Removal Hydrating Face Wash with Deep Sea Water Korean Skin Care
- Price
- $12.10
- Rating
- 4.6/5
- Reviews
- 3,693
- Age
- 6y ago

Beauty of Joseon Green Plum Refreshing Cleanser Gel Type Deep Pore Cleansing Acne Face Wash Blackhead Remover for All Skin Types Korean Skincare 100ml 3.38 fl.oz
- Price
- $12.02
- Rating
- 4.6/5
- Reviews
- 6,402
- Age
- 4y ago

ROUND LAB 1025 Dokdo Cleanser 10.14 Fl Oz Low pH Facial Cleanser for Sensitive Skin Rich Soft Bubbles for Deep Cleansing and Makeup Removal Hydrating Face Wash with Deep Sea Water Korean Skin Care
- Price
- $22.73
- Rating
- 4.8/5
- Reviews
- 160
- Age
- 11mo ago

Anua Heartleaf Quercetinol Pore Deep Cleansing Foam Face wash for Pore Refining Cleanser Hydrating Daily Facial Cleanser For Double Cleansing Gentle Foaming with BHA Korean Skincare 5.07 fl.oz.
- Price
- $12.78
- Rating
- 4.6/5
- Reviews
- 20,027
- Age
- 2y ago

ROUND LAB Birch Juice Moisturizing Cleanser | Unclogs hidden sebum Clears away dead skin cells. Soothing Low pH Gel Type Cleanser (5.07 fl.oz)
- Price
- $13.60
- Rating
- 4.7/5
- Reviews
- 1,066
- Age
- 5y ago
Trending
90-day click momentum
ROUND LAB Birch Juice Moisturizing Sun Serum SPF 50 PDRN Hyaluronic Acid Serum Airy Texture Sunscreen For Face No White Cast Fragrance Free protector solar Korean Skin Care 1.69 Fl Oz
- Price
- $23.63
- Rating
- 4.2/5
- Reviews
- 51
- Age
- 3mo ago

medicube Facial Cleanser PDRN Pink Glutathione Capsule Foam Cleanser
- Price
- $14.18
- Rating
- 4.7/5
- Reviews
- 568
- Age
- 9mo ago

ROUND LAB 1025 Dokdo Cleanser 10.14 Fl Oz Low pH Facial Cleanser for Sensitive Skin Rich Soft Bubbles for Deep Cleansing and Makeup Removal Hydrating Face Wash with Deep Sea Water Korean Skin Care
- Price
- $22.73
- Rating
- 4.8/5
- Reviews
- 160
- Age
- 11mo ago

Anua PDRN Hyaluronic Acid Moisturizing Cleansing Foam Daily Gentle Face Wash for Dry Skin Salmon DNA Hydrating & Soft Facial Cleanser Barrier Repair & Glow Glass Skin Korean Skincare 5.07 fl oz.
- Price
- $13.92
- Rating
- 4.7/5
- Reviews
- 352
- Age
- 10mo ago

ROUND LAB Birch Juice Moisturizing UV LOCK SPF 45 Broadspectrum 1+1 (2-pack) Hydrating Lotion-like Lightweight Glow Sunscreen for Sensitive Skin No White Cast Fragrance-Free Korean Sunscreen
- Price
- $32.24
- Rating
- 4.4/5
- Reviews
- 2,310
- Age
- 10mo ago
Newest
by launch date
ROUND LAB Birch Juice Moisturizing Sun Serum SPF 50 PDRN Hyaluronic Acid Serum Airy Texture Sunscreen For Face No White Cast Fragrance Free protector solar Korean Skin Care 1.69 Fl Oz
- Price
- $23.63
- Rating
- 4.2/5
- Reviews
- 51
- Age
- 3mo ago

medicube Facial Cleanser PDRN Pink Glutathione Capsule Foam Cleanser
- Price
- $14.18
- Rating
- 4.7/5
- Reviews
- 568
- Age
- 9mo ago

ROUND LAB Birch Juice Moisturizing UV LOCK SPF 45 Broadspectrum 1+1 (2-pack) Hydrating Lotion-like Lightweight Glow Sunscreen for Sensitive Skin No White Cast Fragrance-Free Korean Sunscreen
- Price
- $32.24
- Rating
- 4.4/5
- Reviews
- 2,310
- Age
- 10mo ago

Anua PDRN Hyaluronic Acid Moisturizing Cleansing Foam Daily Gentle Face Wash for Dry Skin Salmon DNA Hydrating & Soft Facial Cleanser Barrier Repair & Glow Glass Skin Korean Skincare 5.07 fl oz.
- Price
- $13.92
- Rating
- 4.7/5
- Reviews
- 352
- Age
- 10mo ago

Beauty of Joseon Green Plum Refreshing Cleanser Gel Type Deep Pore Cleansing Face Wash For All Skin Types Korean Skincare 200ml 6.76 fl.oz
- Price
- $17.86
- Rating
- 4.6/5
- Reviews
- 6,402
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 flat
Sellers
41
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
60%
Top 20: 95%
Open market
5%
- ROUND LAB56%
- ANUA16%
- Beauty of Joseon14%
- medicube5%
- SKIN10042%
- The Face Shop2%
- Open — no brand owns it (3 brands, 5%)
Demand
Korean Face Wash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 1.6×
Search terms
Top Korean Face Wash search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- korean face wash559K/yr
- round lab357K/yr
- round lab cleanser137K/yr
- korean cleanser173K/yr
- roundlab84K/yr
- face wash korean71K/yr
- dokdo cleanser74K/yr
- anua heartleaf77K/yr
- round lab 1025 dokdo cleanser35K/yr
- korean skin care cleanser53K/yr
Reviews and returns
What reviews say buyers love and hate about Korean Face Wash
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Allergic reaction
Skin irritation
Skin reaction
Not for me, burn and broke skin out
burned off part of my skin
Burned my skin after one use
Very scented
Strong smell
Bad odor
Not hydrating
Super dry
It made my skin more dry
too oily
Feels very greasy
greasy feel
Love
Clean feel
Cleans good
Cleans your face
Buttery Smooth
makes my skin soft
So soft
good for my skin
Great for sensitive skin
Helped clear my skin up
Great quality, exactly as described, and arrived quickly
excellent skin product
Excellent product
Super hydrating
Good moisturizer
Helps out my dry skin
Return
0.9% Return rate 17% Fixable by listing
Very scented
Strong smell
Bad odor
Didn't work for me
No effectiveness
Not effective
Not hydrating
Super dry
It made my skin more dry
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Korean Face Wash questions
Answered from the same tracked data.









