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Korean Face Wash

Maybe

Returns run at only 0.9% of orders. But the top 5 brands take 93% of clicks, so Korean Face Wash is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 48
Market size
$2.5M/yr1.9M searches / yr
90-day growth
+11.6%search demand this quarter
Competition
60%top-5 click share · 9 brands · 41 sellers

Flapen Score

Korean Face Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Korean Face Wash is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Korean Face Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Korean Face Wash 1.9M times last year and spent an estimated $2.5M. The top 5 brands take 93% of clicks. Demand peaks in Jun. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

8.3% of searches ended in a purchase last week.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
+11.6%
Conversion, latest week
8.3%
Market size, estimated
$2.5Ma year
Peak month
June1.6× the quietest month
Top search term
korean face wash559K searches a year

02 · Price

A sale here is worth $16.19.

Listings sell for $16.19 on average, from $9.27 to $32.24. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 6,000 to 8,000 of them. At $16.19 that is $97K to $130K a year per listing.

Average price
$16.19inside the $15 to $100 sweet spot
Price range
$9.27–$32.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
6,000–8,000
Revenue per listing a year
$97K–$130K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #126 within Cleansers. It carries 6,127 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#126in Cleansers
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
6,127per listing
Listings tracked
24

04 · Newcomers

Amazon counts 7 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
54 months

Products

Top Korean Face Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

$0$249K$499K$748K$997K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

41

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

60%

Top 20: 95%

Open market

5%

  • ROUND LAB56%
  • ANUA16%
  • Beauty of Joseon14%
  • medicube5%
  • SKIN10042%
  • The Face Shop2%
  • Open — no brand owns it (3 brands, 5%)

Demand

Korean Face Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

120K80KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.6×

Search terms

Top Korean Face Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • korean face wash559K/yr
  • round lab357K/yr
  • round lab cleanser137K/yr
  • korean cleanser173K/yr
  • roundlab84K/yr
  • face wash korean71K/yr
  • dokdo cleanser74K/yr
  • anua heartleaf77K/yr
  • round lab 1025 dokdo cleanser35K/yr
  • korean skin care cleanser53K/yr

Reviews and returns

What reviews say buyers love and hate about Korean Face Wash

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies10%−0.09

Allergic reaction

Skin irritation

Skin reaction

Skin Health7%−0.08

Not for me, burn and broke skin out

burned off part of my skin

Burned my skin after one use

Smell6%−0.02

Very scented

Strong smell

Bad odor

Moist/Dry5%+0.10

Not hydrating

Super dry

It made my skin more dry

Oily/Greasy4%−0.02

too oily

Feels very greasy

greasy feel

Love

Cleansing20%+1.58

Clean feel

Cleans good

Cleans your face

Soft Feel12%

Buttery Smooth

makes my skin soft

So soft

Suitability Combination Skin11%+0.73

good for my skin

Great for sensitive skin

Helped clear my skin up

Quality-Overall8%+0.58

Great quality, exactly as described, and arrived quickly

excellent skin product

Excellent product

Moist/Dry6%+0.10

Super hydrating

Good moisturizer

Helps out my dry skin

Return

0.9% Return rate 17% Fixable by listing

Advertised Vs Actual Product11%▇▇█▇█▇
Smell11%█▇▇█▇▇

Very scented

Strong smell

Bad odor

Value For Money10%▃▃▅▄▄█
Functionality-Overall8%█▆▇▇▇▆

Didn't work for me

No effectiveness

Not effective

Moist/Dry7%█▆▇▇▇▅

Not hydrating

Super dry

It made my skin more dry

FAQ

Common Korean Face Wash questions

Answered from the same tracked data.