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Korean Face Cleanser

Maybe

An estimated 0.8% of orders come back. But the average product has 8,596 reviews to catch up to, so Korean Face Cleanser is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$396K/yr348K searches / yr
90-day growth
+0.3%search demand this quarter
Competition
51%top-5 click share · 11 brands · 47 sellers

Flapen Score

Korean Face Cleanser against its category

The dotted line is the Beauty & Personal Care average. Past it, Korean Face Cleanser is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Korean Face Cleanser market on Amazon at a glance

Shoppers on Amazon United States searched for Korean Face Cleanser 348K times last year and spent an estimated $396K. The top 5 brands take 88% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 348K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $396K a year.

Searches, last 12 months
348K
Growth, 90 days vs prior 90
+0.3%
Conversion, latest week
7.2%
Market size, estimated
$396Ka year
Top search term
anua heartleaf77K searches a year

02 · Price

A sale here is worth $15.91.

Listings sell for $15.91 on average, from $6.26 to $43.69. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $15.91 that is $16K to $20K a year per listing.

Average price
$15.91inside the $15 to $100 sweet spot
Price range
$6.26–$43.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
$16K–$20K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #76 within Cleansers. It carries 8,596 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#76in Cleansers
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
8,596per listing
Listings tracked
26

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
61 months

Products

Top Korean Face Cleanser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

47

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

8%

  • Brand 157%
  • Brand 210%
  • Brand 39%
  • Brand 47%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (5 brands, 8%)

Demand

Korean Face Cleanser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KBlack Friday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Jun, Nov · busiest ÷ quietest = 3.8× · 9 of 12 months tracked

Search terms

Top Korean Face Cleanser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anua heartleaf77K/yr
  • korean face cleanser65K/yr
  • korean skin care face wash31K/yr
  • face wash korean skincare24K/yr
  • jabn para la cara coreano17K/yr
  • limpiador12K/yr
  • heartleaf15K/yr
  • neutrogena foaming face wash14K/yr
  • make up cleanser9K/yr
  • skin brightening face wash10K/yr

Reviews and returns

What reviews say buyers love and hate about Korean Face Cleanser

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Cleansing”
12%of negative reviews mention “Allergies”
0.8%of orders come back
“Allergic reaction”
A buyer, on “Allergies”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Korean Face Cleanser questions

Answered from the same tracked data.