korean eyeshadow
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Avg price
Great$19.04avg listing price — sweet spot $15–$100
Price range
Good$7.76–$28.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,163.31avg incumbent reviews — the moat a new listing must climb
Returns
Good2.7%return rate — above 5% kills the launch gate
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Okay$134K$134K/yr · 603K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, korean eyeshadow is a $134K/yr Amazon United States market (603K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
korean eyeshadow market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $95K–$114K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #282
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 58%
- Out of stock
- 8.6%
- Avg brand age
- 48 months
- Avg seller age
- 128 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
39
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
53%
Top 20: 93%
Open market
10%
- CLIO PROFESSIONAL50%
- rom&nd22%
- dasique6%
- lilybyred5%
- Peripera4%
- COLORGRAM3%
- Open — no brand owns it (5 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Top korean eyeshadow search terms
- korean eyeshadow159K/yr
- clio eyeshadow palette98K/yr
- korean eyeshadow palette81K/yr
- romand eyeshadow palette33K/yr
- clio eyeshadow34K/yr
- eyeshadow palette korean23K/yr
- peripera eyeshadow22K/yr
- rom&nd eyeshadow palette15K/yr
- korean eye shadow13K/yr
- eyeshadow korean13K/yr
Top korean eyeshadow products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CLIO Pro Eye Palette Air 12-Color Eye Shadow Palette Matte Shimmer Mix Air-Fit Blendable Pigmented Buildable Color Low Fallout Warm Brown Nude Neutral Tone Daily Korean Makeup (08 LATTE SENIOR)
CLIO PROFESSIONAL$23.804.6★519 rev
Rom&nd Better Than Palette (8g)
rom&nd$24.214.5★3,758 rev
CLIO Pro Eye Palette Air 12-Color Eye Shadow Palette Matte Shimmer Mix Air-Fit Blendable Pigmented Buildable Color Low Fallout Cool Mauve Neutral Tone Daily Korean Makeup (07 LAVENDER STAFF)
CLIO PROFESSIONAL$23.584.6★519 rev
rom&nd Better Than Palette 102g (05 Shade & Shadow Garden) | Eye Makeup Palette Matte & Shimmer Eye Shadow Sparkling Glittery various 10 shades Long Lasting High Pigmented Blendable Warm Tones
rom&nd$24.494.5★3,758 rev
CLIO Pro Eye Palette Air 12-Color Matte & Shimmer Eye Shadow Air-Fit Pigmented Buildable Color Low Fallout Warm Light Neutral Tone for Daily Makeup Safe for Sensitive Eyes (11 SHOPPING CHEESE)
CLIO PROFESSIONAL$22.854.6★519 rev
Newest
by launch date
CLIO Muse Master Eyeshadow Palette Korean Royal Heritage Edition Baked Cream Powder Formula Soft Coral 6-Color with Matte & Shimmer for Daily Makeup Safe for Sensitive Eyes (02 FLOWER SEDAN CORAL)
CLIO PROFESSIONAL$19.6354 rev
CLIO Muse Master Eyeshadow Palette Korean Royal Heritage Edition Baked Cream Powder Formula Neutral Beige 6-Color with Matte & Shimmer for Daily Makeup Safe for Sensitive Eyes (03 BEIGE ONE STEP)
CLIO PROFESSIONAL$19.1654 rev
CLIO Muse Master Eyeshadow Palette Korean Royal Heritage Edition Baked Cream Powder Formula Soft Pink 6-Color with Matte & Shimmer for Daily Makeup Safe for Sensitive Eyes (01 BLOSSOM STITCH)
CLIO PROFESSIONAL$19.5454 rev
CLIO Muse Master Eyeshadow Palette Korean Royal Heritage Edition Baked Cream Powder Formula Soft Lilac Mauve 6-Color with Matte & Shimmer for Daily Makeup Safe for Sensitive Eyes (04 LILAC TALK)
CLIO PROFESSIONAL$19.2154 rev
CLIO Muse Master Eyeshadow Palette Korean Royal Heritage Edition Baked Cream Powder Formula Soft Rose Mauve 6-Color with Matte & Shimmer for Daily Makeup Safe for Sensitive Eyes (05 ROSE PRESET)
CLIO PROFESSIONAL$19.3954 rev
Trending
90-day click momentumCLIO Muse Master Eyeshadow Palette Korean Royal Heritage Edition Baked Cream Powder Formula Soft Coral 6-Color with Matte & Shimmer for Daily Makeup Safe for Sensitive Eyes (02 FLOWER SEDAN CORAL)
CLIO PROFESSIONAL$19.634.3★
CLIO Muse Master Eyeshadow Palette Korean Royal Heritage Edition Baked Cream Powder Formula Soft Rose Mauve 6-Color with Matte & Shimmer for Daily Makeup Safe for Sensitive Eyes (05 ROSE PRESET)
CLIO PROFESSIONAL$19.394.3★
CLIO Muse Master Eyeshadow Palette Korean Royal Heritage Edition Baked Cream Powder Formula Soft Lilac Mauve 6-Color with Matte & Shimmer for Daily Makeup Safe for Sensitive Eyes (04 LILAC TALK)
CLIO PROFESSIONAL$19.214.3★
CLIO Muse Master Eyeshadow Palette Korean Royal Heritage Edition Baked Cream Powder Formula Neutral Beige 6-Color with Matte & Shimmer for Daily Makeup Safe for Sensitive Eyes (03 BEIGE ONE STEP)
CLIO PROFESSIONAL$19.164.3★
CLIO Muse Master Eyeshadow Palette Korean Royal Heritage Edition Baked Cream Powder Formula Soft Pink 6-Color with Matte & Shimmer for Daily Makeup Safe for Sensitive Eyes (01 BLOSSOM STITCH)
CLIO PROFESSIONAL$19.544.3★
What buyers say about korean eyeshadow
What buyers praise and complain about, mined from review topics.What buyers love
“Nice neutral colors”
“Effortlessly Soft”
“This is a high quality make-up product”
“Great product with an affordable price”
“Easy to use”
“Application is easy”
“The glitters are cute”
“Its buildable and great for my fair skin”
“Blends beautifully and lasts a very long time”
“Better Than Expected”
What buyers complain about
“the colors are not accurate at all”
“the box is extremely difficult to open”
“the pans are larger than the standard size”
“Breaks easily”
“Cheap”
“No applicator”
“The palette was broken right at the first time I just opened it”
“Not for certain skin pigments”
“Cheap”
“Texture too chalky and powdery”
Top return reasons
Common questions
- Is korean eyeshadow profitable to sell on Amazon United States?
- The niche generates $134K/yr across 26 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is +1.6%. Flapen's verdict: Skip it (43/100).
- How competitive is the korean eyeshadow niche?
- 11 brands and 39 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in korean eyeshadow?
- Top complaints mined from reviews: Color, Ease Of Use, Size-Overall. The return rate is 2.7%.
- When does demand for korean eyeshadow peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the korean eyeshadow niche?
- Listings span $7.76–$28.70; the average listing price is $19.04 (sweet spot $15–$100). The average incumbent carries 1,163 reviews — the moat a new listing must climb.