Korean Eyeliner
FailPrices span $5.07–$15.96, mostly outside the sweet spot, so Korean Eyeliner is a Fail.
- Flapen Score
- 43 / 100Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 4843
- Market size
- $135K/yr248K searches / yr
- 90-day growth
- -4.8%search demand this quarter
- Competition
- 56%top-5 click share · 9 brands · 58 sellers
Flapen Score
Korean Eyeliner against its category
The dotted line is the Beauty & Personal Care average. Past it, Korean Eyeliner is stronger. Inside it, weaker.
Market
The Korean Eyeliner market on Amazon at a glance
Shoppers on Amazon United States searched for Korean Eyeliner 248K times last year and spent an estimated $135K. The top 5 brands take 92% of clicks. Demand peaks in Feb. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 4.5% of those searches ended in a purchase.
Shoppers searched for this 248K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $135K a year.
- Searches, last 12 months
- 248K
- Growth, 90 days vs prior 90
- -4.8%
- Conversion, latest week
- 4.5%
- Market size, estimated
- $135Ka year
- Peak month
- February3.1× the quietest month
- Top search term
- korean eyeliner65K searches a year
02 · Price
A sale here is worth $12.04.
Listings sell for $12.04 on average, from $5.07 to $15.96. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $12.04 that is $3K to $6K a year per listing.
- Average price
- $12.04under the $15 to $100 sweet spot
- Price range
- $5.07–$15.96
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #176 within Eyes. It carries 2,365 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 9.0%
- Average rank
- #176in Eyes
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 2,365per listing
- Listings tracked
- 22
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Korean Eyeliner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Heroine Make by KissMe Smooth Liquid Eyeliner | Waterproof Black Liquid Eyeliner Pen | Smudge-Proof Formula for Long-Lasting Wear | Hypoallergenic for Sensitive Eyes | Made in Japan
- Price
- $13.68
- Rating
- 4.3/5
- Reviews
- 5,015
- Age
- 11y ago

Heroine Make by KissMe Smooth Liquid Eyeliner | Waterproof Brown Black Liquid Eyeliner Pen | Smudge-Proof Formula for Long-Lasting Wear | Hypoallergenic for Sensitive Eyes | Made in Japan
- Price
- $13.70
- Rating
- 4.3/5
- Reviews
- 5,015
- Age
- 8y ago

JUDYDOLL Ultra-Fine Liquid Eyeliner-Precision Tip for Wing Line Smudge-Proof Quick-Drying Waterproof Easy to Get Inner Corner Lined Hooded Eyes-Friendly (#01 Black)
- Price
- $13.27
- Rating
- 4.4/5
- Reviews
- 392
- Age
- 1y ago

Heroine Make by KissMe Super Durable Eyeliner | Waterproof Liquid Eyeliner | Brown Black Liner for Long-Lasting Color | Smudge-Proof Formula | Hypoallergenic for Sensitive Eyes | Japanese Makeup
- Price
- $14.65
- Rating
- 4.3/5
- Reviews
- 2,169
- Age
- 5y ago

Heroine Make by KissMe Super Durable Eyeliner | Waterproof Liquid Eyeliner | Black Liquid Liner for Long-Lasting Color | Smudge-Proof Formula | Hypoallergenic for Sensitive Eyes | Japanese Makeup
- Price
- $15.81
- Rating
- 4.3/5
- Reviews
- 2,169
- Age
- 6y ago
Trending
estimated 90-day click momentum
JUDYDOLL Ultra-Fine Liquid Eyeliner-Precision Tip for Wing Line Smudge-Proof Quick-Drying Waterproof Easy to Get Inner Corner Lined Hooded Eyes-Friendly (#2 Deep Brown)
- Price
- $12.72
- Rating
- 4.4/5
- Reviews
- 392
- Age
- 1y ago

JUDYDOLL Ultra-Fine Liquid Eyeliner-Precision Tip for Wing Line Smudge-Proof Quick-Drying Waterproof Easy to Get Inner Corner Lined Hooded Eyes-Friendly (#01 Black)
- Price
- $13.27
- Rating
- 4.4/5
- Reviews
- 392
- Age
- 1y ago

CLIO Superproof Pen Liquid Eyeliner Waterproof Smudge Proof Long Wear Ultra Precision Sponge Tip One Stroke High Pigment Color Fast Dry Formula Sharp Wing Safe for Sensitive Eyes (001 Black)
- Price
- $12.82
- Rating
- 4.4/5
- Reviews
- 1,169
- Age
- 5y ago

lilybyred AM9 to PM9 Survival Penliner | Korean Waterproof Liquid Eyeliner 0.1mm Ultra-Fine Brush Highly Pigmented Quick-Dry Smudge-Proof Long-Lasting Precision Line 0.021 oz. (01 Matt Black)
- Price
- $12.07
- Rating
- 4.6/5
- Reviews
- 73
- Age
- 6y ago

SHEGLAM Gel Glide Eyeliner Pencil Creamy Waterproof Smudgeproof Longwearing Eyeliner-Brown
- Price
- $5.07
- Rating
- 4.2/5
- Reviews
- 420
- Age
- 1y ago
Newest
by launch date
Heroine Make by KissMe Smooth Liquid Eyeliner | Waterproof Brown Liquid Eyeliner Pen | Smudge-Proof Formula for Long-Lasting Wear | Hypoallergenic for Sensitive Eyes | Made in Japan
- Price
- $14.60
- Rating
- 4.3/5
- Reviews
- 5,015
- Age
- 11mo ago

Heroine Make by KissMe Durable Eyeliner | Waterproof Liquid Liner | Black for Long-Lasting Color | Smudge-Proof Formula | Hypoallergenic for Sensitive Eyes | Japanese Makeup
- Price
- $15.96
- Rating
- 4.2/5
- Reviews
- 56
- Age
- 1y ago

SHEGLAM Gel Glide Eyeliner Pencil Creamy Waterproof Smudgeproof Longwearing Eyeliner-Brown
- Price
- $5.07
- Rating
- 4.2/5
- Reviews
- 420
- Age
- 1y ago

JUDYDOLL Ultra-Fine Liquid Eyeliner-Precision Tip for Wing Line Smudge-Proof Quick-Drying Waterproof Easy to Get Inner Corner Lined Hooded Eyes-Friendly (#01 Black)
- Price
- $13.27
- Rating
- 4.4/5
- Reviews
- 392
- Age
- 1y ago

JUDYDOLL Ultra-Fine Liquid Eyeliner-Precision Tip for Wing Line Smudge-Proof Quick-Drying Waterproof Easy to Get Inner Corner Lined Hooded Eyes-Friendly (#2 Deep Brown)
- Price
- $12.72
- Rating
- 4.4/5
- Reviews
- 392
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
58
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 97%
Open market
5%
- Heroine Make54%
- CLIO PROFESSIONAL17%
- JUDYDOLL11%
- CANMAKE6%
- lilybyred4%
- ICATHUNY4%
- Open — no brand owns it (3 brands, 5%)
Demand
Korean Eyeliner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 3.1×
Search terms
Top Korean Eyeliner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- korean eyeliner65K/yr
- heroine make eyeliner39K/yr
- japanese eyeliner27K/yr
- kiss me eyeliner20K/yr
- heroine eyeliner12K/yr
- eyeliner korean10K/yr
- asian eyeliner9K/yr
- kissme eye liner10K/yr
- kiss me heroine eyeliner8K/yr
- dejavu eyeliner7K/yr
Reviews and returns
What reviews say buyers love and hate about Korean Eyeliner
We read the reviews and the return reasons for every product selling here.
“it was almost completely dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Korean Eyeliner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









