Is korean eyeliner profitable to sell on Amazon United States?

The niche generates $135K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Skip it (43/100).

How competitive is the korean eyeliner niche?

9 brands and 58 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in korean eyeliner?

Top complaints mined from reviews: Moist/Dry, Smudge Resistance, Color. The return rate is 1.5%.

When does demand for korean eyeliner peak?

Demand peaks in Feb; the busiest month runs 3.1× the quietest.

What does it cost to enter the korean eyeliner niche?

Listings span $5.07–$15.96; the average listing price is $12.04 (sweet spot $15–$100). The average incumbent carries 2,365 reviews — the moat a new listing must climb.

korean eyeliner

Skip it

Prices mostly outside the sweet spot ($5.07–$15.96) — this niche doesn't clear our bar today.

Returns

Great1.5%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Avg price

Good$12.04

avg listing price — sweet spot $15–$100

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,365.41

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$135K

$135K/yr · 248K searches

Growth

Bad-4.8%

90-day search growth — must beat 0% to launch

Brand share

Bad92%

top-5 brand share — brand-locked demand

Price range

Bad$5.07–$15.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, korean eyeliner is a $135K/yr Amazon United States market (248K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Feb. Verdict: Skip it — 43/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

korean eyeliner market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $151K–$181K; units × avg price
Conversion rate: 4.5%
Avg BSR: #176
Page quality: 0%
Prime: 100%
Sponsored: 77%
Out of stock: 9.0%
Avg brand age: 60 months
Avg seller age: 137 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

Heroine Make54%
CLIO PROFESSIONAL17%
JUDYDOLL11%
CANMAKE6%
lilybyred4%
ICATHUNY4%
Open — no brand owns it (3 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -4.8% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 3.1×

Open Trend

Top korean eyeliner search terms

korean eyeliner65K/yr -6.5%2.4% conv.
heroine make eyeliner39K/yr +13.4%6.5% conv.
japanese eyeliner27K/yr -7.2%4.4% conv.
kiss me eyeliner20K/yr -14.9%4.6% conv.
heroine eyeliner12K/yr -7.6%6.1% conv.
eyeliner korean10K/yr -13.2%4.3% conv.
asian eyeliner9K/yr -14.8%3.1% conv.
kissme eye liner10K/yr -26.4%5.2% conv.
kiss me heroine eyeliner8K/yr -1.0%5.2% conv.
dejavu eyeliner7K/yr +13.9%0.4% conv.

All search terms

Top korean eyeliner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Heroine Make by KissMe Smooth Liquid Eyeliner | Waterproof Black Liquid Eyeliner Pen | Smudge-Proof Formula for Long-Lasting Wear | Hypoallergenic for Sensitive Eyes | Made in Japan

Heroine Make$13.684.3★5,015 rev

Heroine Make by KissMe Smooth Liquid Eyeliner | Waterproof Brown Black Liquid Eyeliner Pen | Smudge-Proof Formula for Long-Lasting Wear | Hypoallergenic for Sensitive Eyes | Made in Japan

Heroine Make$13.704.3★5,015 rev

JUDYDOLL Ultra-Fine Liquid Eyeliner-Precision Tip for Wing Line Smudge-Proof Quick-Drying Waterproof Easy to Get Inner Corner Lined Hooded Eyes-Friendly (#01 Black)

JUDYDOLL$13.274.4★392 rev

Heroine Make$14.654.3★2,169 rev

Heroine Make$15.814.3★2,169 rev

Newest

by launch date

Heroine Make by KissMe Smooth Liquid Eyeliner | Waterproof Brown Liquid Eyeliner Pen | Smudge-Proof Formula for Long-Lasting Wear | Hypoallergenic for Sensitive Eyes | Made in Japan

Heroine Make$14.605,015 rev

11mo ago

Heroine Make$15.9656 rev

1y ago

SHEGLAM Gel Glide Eyeliner Pencil Creamy Waterproof Smudgeproof Longwearing Eyeliner-Brown

SHEGLAM$5.07420 rev

1y ago

JUDYDOLL Ultra-Fine Liquid Eyeliner-Precision Tip for Wing Line Smudge-Proof Quick-Drying Waterproof Easy to Get Inner Corner Lined Hooded Eyes-Friendly (#01 Black)

JUDYDOLL$13.27392 rev

1y ago

JUDYDOLL Ultra-Fine Liquid Eyeliner-Precision Tip for Wing Line Smudge-Proof Quick-Drying Waterproof Easy to Get Inner Corner Lined Hooded Eyes-Friendly (#2 Deep Brown)

JUDYDOLL$12.72392 rev

1y ago

What buyers say about korean eyeliner

What buyers praise and complain about, mined from review topics.

What buyers love

Eyeliner Quality17%

“Best eyeliner I've used”

Ease Of Use10%

“Goes on easy”

Color8%

“Subtle color which I like”

Quality-Overall7%

“Perfect liners”

Smudge Resistance7%

“Doesnt smudge”

Ease Of Application7%

“Smooth application”

Eyelash Quality6%

“Perfect for a subtle, natural eye look, can get very close to the lash line”

Soft Feel6%

“It's really soft”

Thickness5%

“Gives you the thinnest lines”

Durability4%

“Stays all day”

What buyers complain about

Moist/Dry15%

“it was almost completely dry”

Smudge Resistance10%

“Smudges”

Color10%

“Very black”

Water Resistance6%

“Yet, not water proof”

Quality-Overall5%

“Definitely not as good as they make it look”

Eyeliner Quality5%

“I was disappointed- the eyeliner broke apart”

Durability5%

“Broke Apart”

Leak-Proof4%

“Leaks everywhere”

Thickness3%

“It is thin”

Value For Money3%

“Waste of money”

Top return reasons

Eyeliner Quality30%

Color17%

Moist/Dry12%

Advertised Vs Actual Product6%

Water Resistance6%

Functionality-Overall5%

Value For Money4%

Product Condition3%

Defective Material/Parts2%

Durability2%

Common questions

Is korean eyeliner profitable to sell on Amazon United States?: The niche generates $135K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Skip it (43/100).
How competitive is the korean eyeliner niche?: 9 brands and 58 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in korean eyeliner?: Top complaints mined from reviews: Moist/Dry, Smudge Resistance, Color. The return rate is 1.5%.
When does demand for korean eyeliner peak?: Demand peaks in Feb; the busiest month runs 3.1× the quietest.
What does it cost to enter the korean eyeliner niche?: Listings span $5.07–$15.96; the average listing price is $12.04 (sweet spot $15–$100). The average incumbent carries 2,365 reviews — the moat a new listing must climb.

korean eyeliner

korean eyeliner market data

Competition & brand share

Demand & seasonality

Top korean eyeliner search terms

Top korean eyeliner products on Amazon

Top sellers

Newest

Trending

What buyers say about korean eyeliner

What buyers love

What buyers complain about

Top return reasons

Common questions

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