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Korean Eyeliner

Fail

Prices span $5.07–$15.96, mostly outside the sweet spot, so Korean Eyeliner is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$135K/yr248K searches / yr
90-day growth
-4.8%search demand this quarter
Competition
56%top-5 click share · 9 brands · 58 sellers

Flapen Score

Korean Eyeliner against its category

The dotted line is the Beauty & Personal Care average. Past it, Korean Eyeliner is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Korean Eyeliner market on Amazon at a glance

Shoppers on Amazon United States searched for Korean Eyeliner 248K times last year and spent an estimated $135K. The top 5 brands take 92% of clicks. Demand peaks in Feb. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 248K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $135K a year.

Searches, last 12 months
248K
Growth, 90 days vs prior 90
-4.8%
Conversion, latest week
4.5%
Market size, estimated
$135Ka year
Peak month
February3.1× the quietest month
Top search term
korean eyeliner65K searches a year

02 · Price

A sale here is worth $12.04.

Listings sell for $12.04 on average, from $5.07 to $15.96. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $12.04 that is $3K to $6K a year per listing.

Average price
$12.04under the $15 to $100 sweet spot
Price range
$5.07–$15.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #176 within Eyes. It carries 2,365 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
9.0%
Average rank
#176in Eyes
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
2,365per listing
Listings tracked
22

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Korean Eyeliner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

58

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

5%

  • Brand 154%
  • Brand 217%
  • Brand 311%
  • Brand 46%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (3 brands, 5%)

Demand

Korean Eyeliner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 3.1×

Search terms

Top Korean Eyeliner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • korean eyeliner65K/yr
  • heroine make eyeliner39K/yr
  • japanese eyeliner27K/yr
  • kiss me eyeliner20K/yr
  • heroine eyeliner12K/yr
  • eyeliner korean10K/yr
  • asian eyeliner9K/yr
  • kissme eye liner10K/yr
  • kiss me heroine eyeliner8K/yr
  • dejavu eyeliner7K/yr

Reviews and returns

What reviews say buyers love and hate about Korean Eyeliner

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Eyeliner Quality”
15%of negative reviews mention “Moist/Dry”
1.5%of orders come back
“it was almost completely dry”
A buyer, on “Moist/Dry”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Korean Eyeliner questions

Answered from the same tracked data.