Is korean eye patches profitable to sell on Amazon United States?

The niche generates $2.1M/yr across 10 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -19.4%. Flapen's verdict: Worth a look (54/100).

How competitive is the korean eye patches niche?

6 brands and 19 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in korean eye patches?

Top complaints mined from reviews: Grip, Moist/Dry, Functionality-Overall. The return rate is 0.6%.

When does demand for korean eye patches peak?

Demand peaks in Jan; the busiest month runs 2.3× the quietest.

What does it cost to enter the korean eye patches niche?

Listings span $17.76–$29.27; the average listing price is $19.97 (sweet spot $15–$100). The average incumbent carries 1,808 reviews — the moat a new listing must climb.

korean eye patches

Worth a look

Shows low returns (0.6%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Market size

Incredible$2.1M

$2.1M/yr · 1.1M searches

Price range

Incredible$17.76–$29.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$19.97

avg listing price — sweet spot $15–$100

Conversion

Great9.5%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,807.6

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-19.4%

90-day search growth — must beat 0% to launch

Competition

Bad83%

top-5 click share — a locked-up shelf

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, korean eye patches is a $2.1M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan. Verdict: Worth a look — 54/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

korean eye patches market data

Units sold / yr: 80K–100K; avg 10,000–12,500/product
Revenue / yr: $1.6M–$2.0M; units × avg price
Conversion rate: 9.5%
Avg BSR: #12
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 6.8%
Avg brand age: 39 months
Avg seller age: 116 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

COSRX42%
Abib24%
abib20%
MEDIHEAL6%
BIODANCE4%
Beauty of Joseon4%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.4% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 2.3×

Open Trend

Top korean eye patches search terms

cosrx eye patches374K/yr -36.6%10.6% conv.
korean eye patches187K/yr -19.0%3.9% conv.
abib eye patch79K/yr +175.9%11.4% conv.
abib collagen eye patch145K/yr -49.3%12.6% conv.
mediheal eye patch53K/yr +2.2%7.6% conv.
korean under eye patches53K/yr -22.4%3.4% conv.
mizon51K/yr -2.0%0.0% conv.
korean eye mask33K/yr -1.3%2.0% conv.
eye patches korean31K/yr -11.2%3.9% conv.
under eye patches korean29K/yr -29.6%3.0% conv.

All search terms

Top korean eye patches products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

COSRX Pink Peptides Collagen Hydrogel Eye Patch for Puffy Eyes Cooling & Firming Under Eye Patches with 4-Peptide & Caffeine (60) Depuffing Gel Eye Mask Korean Skin Care

COSRX$19.984.4★4,324 rev

Abib PDRN Retinal Eye Patches for Rejuvenating & Puffy Eyes with Glow Jelly Niacinamide 60 Count Korean Skin Care

Abib$18.484.6★1,529 rev

Abib Vegan Collagen Eye Patches for Wrinkles & Fine Line with Jericho Rose Jelly & Peptides 60 Count Korean Skin Care

abib$18.764.6★3,212 rev

MEDIHEAL Retinol Collagen Under Eye Patches - Korean Hydrogel Eye Pads (60 patches) with 95% Retinol & Collagen - Improves Puffy Eyes & Dark Circles - Non Irritating Encapsulated Retinol

MEDIHEAL$18.194.4★1,655 rev

COSRX 5-PDRN Complex Collagen Gel Eye Patches for the look of Dark Circles and Uneven tone Radiance Care for Tired Under-Eyes with Salmon DNA & Vitamin C Korean Skincare 60 Under Eye Patches

COSRX$19.174.4★175 rev

Newest

by launch date

Abib Glutathione Kojic Acid Eye Patches for Radiance Dark Circles & Dark Spots with Tone-up Jelly 60 Count Korean Skin Care

Abib$18.31100 rev

5mo ago

COSRX 5-PDRN Complex Collagen Gel Eye Patches for the look of Dark Circles and Uneven tone Radiance Care for Tired Under-Eyes with Salmon DNA & Vitamin C Korean Skincare 60 Under Eye Patches

COSRX$19.17175 rev

5mo ago

BIODANCE Collagen Peptide Eye Patches Anti Wrinkle & Smile Line Patches for Face Under Eye Mask for Fine Lines & Eye Bags Travel Essentials & Self Care Gifts for Women Korean Skin Care (60 Count)

BIODANCE$20.841,768 rev

6mo ago

Abib Eye-Deal Eye Care Kit Eye Patches & Eye Cream Duo Vegan Collagen Eye Patch Non-animal Collagen Eye Cream | Puffy Eyes and Dark Circles Anti-Wrinkle | Gifts for Women (Under Eye Care Duo)

Abib$29.271,134 rev

11mo ago

Beauty of Joseon Revive Under Eye Patch with Retinal and Ginseng for Puffy Eyes Fine Lines and Wrinkles Collagen Peptide Adenosine and Bakuchiol for All Skin Types 60 Sheets 30 Pairs

Beauty of Joseon$17.76883 rev

1y ago

What buyers say about korean eye patches

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry19%

“Great Moisturizer”

Quality-Overall13%

“Good quality, worked as expected, and delivery was fast”

Soft Feel7%

“Feels good”

Value For Money7%

“They are affordable”

Ease Of Use4%

“Easy to use”

Suitability Combination Skin4%

“these have been great for my combination skin”

Brightness/Shine/Glow3%

“Nice shimmer”

Efficiency3%

“Good results”

Comfort-Overall3%

“Very comfy”

Suitability Dry Skin3%

“Great for dry skin”

What buyers complain about

Grip12%

“Doesnt Stay in Place”

Moist/Dry9%

“Dried out”

Functionality-Overall7%

“Not functional”

Allergies6%

“Irritating”

Smell5%

“Weird smell”

Symptom Reduction4%

“Didnt notice any improvement”

Residue4%

“White residue”

Adhesion/Stickiness3%

“They do not stick well”

Ease Of Use3%

“kinda hard to get out”

Quality-Overall3%

“Poor quality”

Top return reasons

Functionality-Overall15%

Adhesion/Stickiness11%

Advertised Vs Actual Product9%

Moist/Dry9%

Leak-Proof8%

Value For Money8%

Smell6%

Grip4%

Size-Overall4%

Product Condition3%

Common questions

Is korean eye patches profitable to sell on Amazon United States?: The niche generates $2.1M/yr across 10 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -19.4%. Flapen's verdict: Worth a look (54/100).
How competitive is the korean eye patches niche?: 6 brands and 19 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in korean eye patches?: Top complaints mined from reviews: Grip, Moist/Dry, Functionality-Overall. The return rate is 0.6%.
When does demand for korean eye patches peak?: Demand peaks in Jan; the busiest month runs 2.3× the quietest.
What does it cost to enter the korean eye patches niche?: Listings span $17.76–$29.27; the average listing price is $19.97 (sweet spot $15–$100). The average incumbent carries 1,808 reviews — the moat a new listing must climb.