Is korean eye cream profitable to sell on Amazon United States?

The niche generates $829K/yr across 18 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -13.1%. Flapen's verdict: Worth a look (53/100).

How competitive is the korean eye cream niche?

14 brands and 59 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in korean eye cream?

Top complaints mined from reviews: Functionality-Overall, Allergies, Symptom Reduction. The return rate is 0.9%.

What does it cost to enter the korean eye cream niche?

Listings span $5.95–$24.45; the average listing price is $15.97 (sweet spot $15–$100). The average incumbent carries 6,404 reviews — the moat a new listing must climb.

korean eye cream

Worth a look

Shows low returns (0.9%), but soft demand (-13.1% this quarter) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great$15.97

avg listing price — sweet spot $15–$100

Market size

Good$829K

$829K/yr · 835K searches

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$5.95–$24.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad6,403.78

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-13.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, korean eye cream is a $829K/yr Amazon United States market (835K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

korean eye cream market data

Units sold / yr: 50K–60K; avg 2,000–2,500/product
Revenue / yr: $799K–$958K; units × avg price
Conversion rate: 6.2%
Avg BSR: #49
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 46 months
Avg seller age: 123 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

19%

Beauty of Joseon26%
COSRX15%
SKIN100414%
medicube13%
AXIS-Y7%
Good Molecules6%

Demand

Weekly Amazon search volume, last 46 weeks — -13.1% search growth over the last 90 days.

Open Trend

Top korean eye cream search terms

korean eye cream301K/yr -12.8%4.9% conv.
eye cream korean132K/yr -3.7%5.5% conv.
contorno de ojos coreano65K/yr -20.8%1.9% conv.
cosrx eye cream49K/yr -22.7%10.1% conv.
korean under eye cream34K/yr -4.7%4.3% conv.
centella eye cream30K/yr -21.0%8.0% conv.
korean eye serum25K/yr -20.5%4.3% conv.
cosrx advanced snail peptide eye cream18K/yr -15.4%12.1% conv.
korean eye cream for dark circles20K/yr -11.5%3.3% conv.
korean skin care eye cream21K/yr -20.4%5.5% conv.

All search terms

Top korean eye cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Beauty of Joseon Revive Eye Serum with Retinal Niacinamide Correction for Puffy Eye Bags Fine Lines Dark Circles Wrinkles Korean Skin Care 30ml 1.01 fl.oz

Beauty of Joseon$14.734.4★19,602 rev

COSRX Snail Mucin Peptide Under Eye Cream 73.7% Snail Mucin and Niacinamide Eye Care Eye Cream Anti Aging Korean Eye Cream for Dark Circles Korean Skin Care 0.84 fl oz

COSRX$18.304.5★8,254 rev

SKIN1004 Centella Probio-Cica Bakuchiol Eye Cream Korean Eye Cream for Fine Lines with Centella Hydrating Eye Treatment for Under Eye Area Retinol Alternative Korean Skin Care 0.67 fl.oz / 20ml

SKIN1004$12.974.5★3,482 rev

medicube Eye Serum with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide for Uneven Skin Tone | Korean Skincare 1.01 fl.oz

medicube$16.654.5★4,649 rev

AXIS-Y Vegan Collagen Eye Serum - K Beauty Triple Hyaluronic Acid & Peptide Collagen Serum Improve Skin Elasticity Reduce Fine Lines & Dark Circles - Vegan Korean Skin Care Eye Cream (0.33 fl. oz.)

AXIS-Y$14.654.4★3,657 rev

Newest

by launch date

numbuzin No.9 NAD+ Retinal Eye Cream for Eyes & Face with Peptides & Niacinamide Gentle Retinal Yet Powerful Anti-Aging Care Fine Lines Dark Circles & Pores Korean Eye Cream 0.67 fl. oz.

numbuzin$17.22134 rev

4mo ago

CENTELLIAN 24 360 Shot PDRN Eye Cream - Anti-Aging Retinol Eye Cream with TECA Collagen Firming & Wrinkle Smoothing Hydrating Care for Dark Circles Under-Eye Bags & Crows Feet 1.01 fl oz

CENTELLIAN 24$24.45378 rev

7mo ago

medicube Eye Serum with Kojic Acid Turmeric | All-Day Brightening Eye Gel Serum | Refreshing Eye Care with Vitamin C Retinol & Caffeine | Hydrating & Cooling Formula | Korean Skincare 1.01 fl.oz

medicube$17.16866 rev

10mo ago

numbuzin No.9 NAD+ Retinol Eye Cream for Dark Circles Puffiness Crows Feet with 50 Peptides 4% Niacinamide & Ceramide Reduces Wrinkles & Fine Lines korean eye cream 0.33 fl oz

numbuzin$15.201,904 rev

1y ago

medicube Eye Serum with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide for Uneven Skin Tone | Korean Skincare 1.01 fl.oz

medicube$16.654,649 rev

1y ago

What buyers say about korean eye cream

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry16%

“super hydrating”

Quality-Overall12%

“I like the quality of the tube”

Soft Feel8%

“Smooth and creamy”

Value For Money8%

“Decent price”

Suitability Combination Skin5%

“Great for sensitive skin”

Brightness/Shine/Glow3%

“a nice shine”

Texture/Consistency-Overall3%

“Great consistency”

Absorbency3%

“Absorbs nicely”

Suitability Dry Skin3%

“Works well on dry skin”

Efficiency3%

“Satisfactory results”

What buyers complain about

Functionality-Overall14%

“Didn't work on me”

Allergies12%

“irritates skin”

Symptom Reduction6%

“I do not see an improvement in my fine lines”

Value For Money5%

“Price point too high”

Smell5%

“Bad smell”

Wrinkles4%

“Face wrinkles”

Oily/Greasy4%

“It's very oily”

Moist/Dry4%

“Not moisturizing”

Skin Health4%

“Burned my skin”

Sensitivity-Overall2%

“I experience a burning sensation”

Top return reasons

Functionality-Overall20%

Advertised Vs Actual Product12%

Oily/Greasy8%

Smell6%

Value For Money5%

Moist/Dry5%

Motor Power5%

Product Condition4%