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Korean Exfoliator

Fail

Demand is soft, at -13.6% this quarter, so Korean Exfoliator is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$158K/yr230K searches / yr
90-day growth
-13.6%search demand this quarter
Competition
54%top-5 click share · 21 brands · 622 sellers

Flapen Score

Korean Exfoliator against its category

The dotted line is the Beauty & Personal Care average. Past it, Korean Exfoliator is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Korean Exfoliator market on Amazon at a glance

Shoppers on Amazon United States searched for Korean Exfoliator 230K times last year and spent an estimated $158K. The top 5 brands take 72% of clicks. Demand peaks in May–Sep–Oct–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 230K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $158K a year.

Searches, last 12 months
230K
Growth, 90 days vs prior 90
-13.6%
Conversion, latest week
4.3%
Market size, estimated
$158Ka year
Peak month
October3.5× the quietest month
Top search term
korean exfoliator61K searches a year

02 · Price

A sale here is worth $16.15.

Listings sell for $16.15 on average, from $5.06 to $50.03. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $16.15 that is $4K to $8K a year per listing.

Average price
$16.15inside the $15 to $100 sweet spot
Price range
$5.06–$50.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Cleansers. It carries 11,218 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#40in Cleansers
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
11,218per listing
Listings tracked
27

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Korean Exfoliator products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 rising

Sellers

622

Top-5 brand share

72%

Top 20: 99%

Top-5 click share

54%

Top 20: 94%

Open market

23%

  • Brand 122%
  • Brand 219%
  • Brand 313%
  • Brand 413%
  • Brand 56%
  • Brand 64%

Demand

Korean Exfoliator search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Sep, Oct, Nov · busiest ÷ quietest = 3.5×

Search terms

Top Korean Exfoliator search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • korean exfoliator61K/yr
  • korean face scrub35K/yr
  • korean exfoliating face wash25K/yr
  • korean face exfoliator12K/yr
  • exfoliante facial coreano10K/yr
  • korean skin care exfoliator22K/yr
  • face scrub korean7K/yr
  • exfoliating face wash korean8K/yr
  • korean facial scrub6K/yr
  • korean face scrub exfoliating6K/yr

Reviews and returns

What reviews say buyers love and hate about Korean Exfoliator

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Soft Feel”
9%of negative reviews mention “Allergies”
0.8%of orders come back
“Skin reaction”
A buyer, on “Allergies”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Korean Exfoliator questions

Answered from the same tracked data.