Korean Concealer

Shoppers searched for this 493K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $123K a year.

Searches, last 12 months

493K

Growth, 90 days vs prior 90

+5.9%

Conversion, latest week

2.3%

Market size, estimated

$123Ka year

Peak month

July2.0× the quietest month

Top search term

korean concealer97K searches a year

Listings sell for $10.75 on average, from $5.64 to $18.50. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $10.75 that is $3K to $5K a year per listing.

Average price

$10.75under the $15 to $100 sweet spot

Price range

$5.64–$18.50

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

0.9%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #82 within Face. It carries 3,388 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#82in Face

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

3,388per listing

Listings tracked

27

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

43 months