Is korean clay mask profitable to sell on Amazon United States?

The niche generates $577K/yr across 5 tracked products. 90-day search growth is +44.0%. Flapen's verdict: Worth a look (53/100).

How competitive is the korean clay mask niche?

5 brands and 27 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in korean clay mask?

Top complaints mined from reviews: Functionality-Overall, Allergies, Moist/Dry. The return rate is 0.9%.

When does demand for korean clay mask peak?

Demand peaks in Jan; the busiest month runs 3.6× the quietest.

What does it cost to enter the korean clay mask niche?

Listings span $14.27–$19.69; the average listing price is $17.21 (sweet spot $15–$100). The average incumbent carries 4,172 reviews — the moat a new listing must climb.

korean clay mask

Worth a look

Shows low returns (0.9%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Great11.9%

search→purchase rate — share of searches ending in a sale

Price range

Great$14.27–$19.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$17.21

avg listing price — sweet spot $15–$100

Growth

Good+44.0%

90-day search growth — must beat 0% to launch

Market size

Good$577K

$577K/yr · 282K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,171.6

avg incumbent reviews — the moat a new listing must climb

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, korean clay mask is a $577K/yr Amazon United States market (282K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Worth a look — 53/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

korean clay mask market data

Units sold / yr: 30K–40K; avg 6,000–8,000/product
Revenue / yr: $516K–$688K; units × avg price
Conversion rate: 11.9%
Avg BSR: #102
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 0.0%
Avg brand age: 44 months
Avg seller age: 127 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

medicube54%
innisfree30%
Beauty of Joseon7%
TOSOWOONG6%
SKIN10043%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +44.0% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 3.6×

Open Trend

Top korean clay mask search terms

medicube zero pore mask30K/yr +185.0%11.3% conv.
medicube mud mask22K/yr +218.3%11.3% conv.
medicube pore mask23K/yr +107.2%8.8% conv.
innisfree super volcanic pore clay mask42K/yr +1.0%13.8% conv.
korean clay mask27K/yr +10.0%2.0% conv.
medicube zero pore blackhead mud mask14K/yr +174.7%8.9% conv.
medicube clay mask9K/yr +129.5%8.1% conv.
innisfree clay mask18K/yr -5.8%9.6% conv.
innisfree mask12K/yr +25.9%3.8% conv.
clay mask korean14K/yr +4.2%2.4% conv.

All search terms

Top korean clay mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

medicube Zero Pore Blackhead Mud Facial Mask - Skin Cooling & Pore Tightening - 3 Minute Quick Dry Formula with AHA BHA PHA and Pore-Purifying Clay - Korean Mud Mask 3.52 oz

medicube$16.684.5★5,840 rev

Innisfree Super Volcanic Pore Clay Mask | Exfoliating Korean Clay Mask with AHA and Hyaluronic Acid for Oily Skin | Minimizes Pores | Available in Limited Edition and Gift Sets

innisfree$16.894.6★2,026 rev

Beauty of Joseon Red Bean Pore Refreshing Mask Mud Cream Hydrating Wash Off Pack Pore Cleansing Exfoliator Korean Skin Care for Men and Women 140ml 4.73 fl.oz

Beauty of Joseon$18.544.6★5,002 rev

TOSOWOONG Real Blackhead Mud Mask Facial & Nose Pore-Purifying Clay - Korean Mud Mask Pore Tightening Deep Pore Cleaner Cooling & Quick Dry Formula Face Mask Oil Control 100 g / 3.52 oz.

TOSOWOONG$19.693.9★220 rev

SKIN1004 [Hudsons Pick] Poremizing Quick Clay Stick Mask Facial Clay Mask for Pores Centella Clay Stick for Pore Minimizing Pink Pore Mud Mask for Sebum Balance Korean Skin Care 0.95 oz / 27g

SKIN1004$14.274.6★7,770 rev

Newest

by launch date

TOSOWOONG Real Blackhead Mud Mask Facial & Nose Pore-Purifying Clay - Korean Mud Mask Pore Tightening Deep Pore Cleaner Cooling & Quick Dry Formula Face Mask Oil Control 100 g / 3.52 oz.

TOSOWOONG$19.69220 rev

1y ago

medicube Zero Pore Blackhead Mud Facial Mask - Skin Cooling & Pore Tightening - 3 Minute Quick Dry Formula with AHA BHA PHA and Pore-Purifying Clay - Korean Mud Mask 3.52 oz

medicube$16.685,840 rev

2y ago

Innisfree Super Volcanic Pore Clay Mask | Exfoliating Korean Clay Mask with AHA and Hyaluronic Acid for Oily Skin | Minimizes Pores | Available in Limited Edition and Gift Sets

innisfree$16.892,026 rev

2y ago

SKIN1004 [Hudsons Pick] Poremizing Quick Clay Stick Mask Facial Clay Mask for Pores Centella Clay Stick for Pore Minimizing Pink Pore Mud Mask for Sebum Balance Korean Skin Care 0.95 oz / 27g

SKIN1004$14.277,770 rev

3y ago

Beauty of Joseon Red Bean Pore Refreshing Mask Mud Cream Hydrating Wash Off Pack Pore Cleansing Exfoliator Korean Skin Care for Men and Women 140ml 4.73 fl.oz

Beauty of Joseon$18.545,002 rev

3y ago

What buyers say about korean clay mask

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Combination Skin19%

“Great for skin”

Soft Feel11%

“My skin is soft”

Moist/Dry7%

“it doesnt dry out my skin”

Cleansing7%

“i felt clean”

Smell5%

“Smells great”

Quality-Overall5%

“Overall, its a nice product with good ingredients and a practical format,”

Efficiency4%

“Seems to work ok”

Suitability Dry Skin4%

“It didn't dry or irritate my skin”

Ease Of Use4%

“Easy to Use”

Advertised Vs Actual Product3%

“Very accurate description”

What buyers complain about

Functionality-Overall12%

“not effective”

Allergies7%

“Rash”

Moist/Dry6%

“dry”

Skin Health6%

“Looked like I had sun burn”

Symptom Reduction3%

“no results”

Sensitivity-Overall3%

“If you have sensitive skin or skin that breaks out easy I wouldnt recommend it”

Smell3%

“The scent is a bit unusual”

Suitability Dry Skin2%

“Ive struggled with dry skin my whole life”

Advertised Vs Actual Product2%

“Not quite as good as it says”

Ease Of Use2%

“Hard to remove”

Top return reasons

Functionality-Overall30%

Advertised Vs Actual Product12%

Value For Money9%

Moist/Dry6%

Product Condition5%

Skin Health5%

Size-Overall4%

Suitability Combination Skin4%

Defective Material/Parts3%

Smell2%

Common questions

Is korean clay mask profitable to sell on Amazon United States?: The niche generates $577K/yr across 5 tracked products. 90-day search growth is +44.0%. Flapen's verdict: Worth a look (53/100).
How competitive is the korean clay mask niche?: 5 brands and 27 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in korean clay mask?: Top complaints mined from reviews: Functionality-Overall, Allergies, Moist/Dry. The return rate is 0.9%.
When does demand for korean clay mask peak?: Demand peaks in Jan; the busiest month runs 3.6× the quietest.
What does it cost to enter the korean clay mask niche?: Listings span $14.27–$19.69; the average listing price is $17.21 (sweet spot $15–$100). The average incumbent carries 4,172 reviews — the moat a new listing must climb.