Is korean body wash profitable to sell on Amazon United States?

The niche generates $227K/yr across 30 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +8.0%. Flapen's verdict: Worth a look (55/100).

How competitive is the korean body wash niche?

22 brands and 81 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in korean body wash?

Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 0.6%.

When does demand for korean body wash peak?

Demand peaks in Apr–Nov; the busiest month runs 4.0× the quietest.

What does it cost to enter the korean body wash niche?

Listings span $7.72–$34.93; the average listing price is $17.14 (sweet spot $15–$100). The average incumbent carries 1,709 reviews — the moat a new listing must climb.

korean body wash

Worth a look

Shows low returns (0.6%), but soft demand (+8.0% this quarter) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Great$17.14

avg listing price — sweet spot $15–$100

Price range

Good$7.72–$34.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,709.17

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$227K

$227K/yr · 324K searches

Growth

Okay+8.0%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, korean body wash is a $227K/yr Amazon United States market (324K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Apr–Nov. Verdict: Worth a look — 55/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

korean body wash market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $214K–$257K; units × avg price
Conversion rate: 4.1%
Avg BSR: #602
Page quality: 0%
Prime: 100%
Sponsored: 77%
Out of stock: 2.1%
Avg brand age: 53 months
Avg seller age: 124 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

71%

Top 20: 99%

Top-5 click share

47%

Top 20: 92%

Open market

25%

medicube22%
バウンシア19%
Kwailnara17%
SOME BY MI9%
Naturium5%
Illiyoon4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.0% search growth over the last 90 days.

Peak months: Apr, Nov · busiest ÷ quietest = 4.0×

Open Trend

Top korean body wash search terms

korean body wash169K/yr +4.5%2.7% conv.
japanese body wash50K/yr +2.0%2.8% conv.
body wash korean22K/yr +6.6%4.0% conv.
bouncia body wash13K/yr +34.3%10.0% conv.
medicube red body wash8K/yr +77.8%8.7% conv.
korean body wash women9K/yr +6.1%2.0% conv.
bouncia6K/yr +38.6%9.2% conv.
asian body wash8K/yr +1.7%1.9% conv.
body wash japanese7K/yr +1.4%7.2% conv.
medicube red acne body wash9K/yr +18.3%4.1% conv.

All search terms

Top korean body wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

medicube Red Body Wash | Low pH Clarifying Body Wash For Back & Chest

medicube$17.064.5★1,006 rev

medicube Kojic Acid Turmeric Brightening Body Wash | Gentle Shower Gel for Uneven Skin | Niacinamide Vitamin C AHA/BHA | Deep Cleansing Hydrating Formula | Easy and Effective 13.52 fl.oz

medicube$17.954.6★960 rev

SOME BY MI AHA BHA PHA 30 Days Miracle Acne Clear Body Cleanser 13.5oz Salicylic Acid & Tea Tree Acne Body Wash Deep Cleansing Sulfate & Paraben Free Korean Skin care

SOME BY MI$18.134.5★2,662 rev

Bouncia Premium Moisturizing Body Wash Deep Moisture for Women - 15.5 fl oz

バウンシア$12.764.7★156 rev

Kwailnara Strawberry Milk Body Wash (19.75 Fl Oz) Korean Body Cleanser for Hydrated & Smooth Skin | Milk Protein Royal Jelly & Exfoliating Strawberry Extract | Paraben-Free with Gentle Bubbles

Kwailnara$14.054.5★1,443 rev

Newest

by launch date

#OOTD Vitamin C Body Wash 750ml (25.36 fl oz.) Gentle Daily Cleanser with Niacinamide for Dull & Sensitive Skin (Intensive Moisturizing Body Wash)

#OOTD$20.6529 rev

6mo ago

Karl&Hans Hydrating Body Wash Korean Rice-Derived PDRN & Ceramide Refreshing Cleanser Skin Barrier Support Non-Drying with Coconut-Derived Moisturizers 16.9 fl oz (Mellow Coconut)

Karl&Häns$18.7657 rev

9mo ago

medicube Kojic Acid Turmeric Brightening Body Wash | Gentle Shower Gel for Uneven Skin | Niacinamide Vitamin C AHA/BHA | Deep Cleansing Hydrating Formula | Easy and Effective 13.52 fl.oz

medicube$17.95960 rev

10mo ago

Dove 24hr Lotion Body Wash Rebalance White Peach & Rice Milk 30.6 oz | Moisturizing body wash with MicroMoisture and a calming peach scent

Dove$10.353,492 rev

1y ago

TONYMOLY Plum Bum Peptide Hydrating Body Wash Moisturizing & Nourishing Cleanser with Plum Extract Peptides & Glycerin Gentle Korean Body Wash for Soft Smooth Radiant Skin 13.5 fl oz

TONYMOLY$12.17104 rev

1y ago

What buyers say about korean body wash

What buyers praise and complain about, mined from review topics.

What buyers love

Smell30%

“Fabulous smell”

Soft Feel9%

“Smooth skin”

Moist/Dry7%

“AMAZING HYDRATION”

Quality-Overall6%

“The product contents are excellent”

Suitability Combination Skin6%

“Great for skin”

Suitability Dry Skin6%

“Helped my dry skin”

Cleansing5%

“Rinses clean”

Lather5%

“the lather is luxurious”

Value For Money4%

“Good deal”

Allergies1%

“it does not irritate me at all”

What buyers complain about

Smell22%

“Chemical smell”

Allergies7%

“Irritating”

Value For Money6%

“It is expensive”

Moist/Dry4%

“-Not super moisturizing”

Leak-Proof4%

“LEAKING”

Functionality-Overall4%

“resulting don't see any results”

Suitability Dry Skin3%

“It doesnt dry my skin”

Skin Health3%

“Burnt my skin”

Motor Power2%

“Pump won't work”

Size-Overall2%

“Small in size”

Top return reasons

Smell34%

Leak-Proof18%

Motor Power14%

Advertised Vs Actual Product7%

Value For Money4%

Functionality-Overall3%

Moist/Dry3%

Defective Material/Parts3%

Product Condition3%