Is korean body lotion profitable to sell on Amazon United States?

The niche generates $241K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +20.8%. Flapen's verdict: Skip it (48/100).

How competitive is the korean body lotion niche?

7 brands and 19 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in korean body lotion?

Top complaints mined from reviews: Allergies, Moist/Dry, Smell. The return rate is 0.8%.

What does it cost to enter the korean body lotion niche?

Listings span $12.78–$34.24; the average listing price is $18.95 (sweet spot $15–$100). The average incumbent carries 2,392 reviews — the moat a new listing must climb.

korean body lotion

Skip it

Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Price range

Great$12.78–$34.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$18.95

avg listing price — sweet spot $15–$100

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Growth

Good+20.8%

90-day search growth — must beat 0% to launch

Market size

Okay$241K

$241K/yr · 277K searches

Review moat

Okay2,391.57

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad71%

top-5 click share — a locked-up shelf

Brand share

Bad95%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, korean body lotion is a $241K/yr Amazon United States market (277K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 48/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

korean body lotion market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: $190K–$237K; units × avg price
Conversion rate: 4.6%
Avg BSR: #241
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 0.0%
Avg brand age: 61 months
Avg seller age: 119 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Illiyoon70%
APLB9%
Kwailnara8%
Naturium4%
AESTURA3%
ROUND LAB3%
Open — no brand owns it (1 brand, 2%)

Demand

Weekly Amazon search volume, last 11 weeks — +20.8% search growth over the last 90 days.

Open Trend

Top korean body lotion search terms

korean body lotion111K/yr +2.3%2.2% conv.
illiyoon ceramide ato lotion25K/yr +97.7%7.2% conv.
korean lotion42K/yr +9.7%2.0% conv.
illiyoon lotion20K/yr +99.7%6.6% conv.
illiyoon body lotion13K/yr +62.5%6.2% conv.
body lotion korean12K/yr +7.4%3.4% conv.
korean lotion body11K/yr +5.3%2.2% conv.
korean body cream9K/yr +0.7%1.4% conv.
korean body moisturizer6K/yr +16.8%2.2% conv.
lotion korean5K/yr +7.0%3.1% conv.

All search terms

Top korean body lotion products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ILLIYOON Ceramide Ato Lotion 528ml(17.85oz) | Daily Moisturizing Lotion for All Skin Types | Deep Moisturizing and Soothing Effect | Korean Skin Care

Illiyoon$26.274.7★2,985 rev

Illiyoon Ceramide Ato Lotion | Lightweight Moisturizer for Dry & Sensitive Skin Barrier Repair for Face & Body Mild for Babies Vegan Certified Korean Skin Care 11.83 fl.oz.

Illiyoon$21.474.7★2,985 rev

APLB Glutathione Niacinamide Body Lotion | LIPO GLUTA NIAC CEN 12.5% 10.14 FL.OZ/Korean Skincare Long lasting hydration Revitalize for gentle and improve skin texture

APLB$14.744.5★1,590 rev

Illiyoon Ceramide Ato Concentrate Cream | Moisturizer for Dry & Sensitive Skin 100hr Lasting Hydration For Face & Body Gentle for Infants Moisture Barrier Repair Vegan Certified 6.76 fl.oz.

Illiyoon$21.434.7★7,355 rev

KWAILNARA Strawberry Milk Body Lotion (19.75 Fl Oz) Deeply Hydrating & Lightweight Korean Body Lotion | Milk Protein Royal Jelly & Strawberry Extract for Smooth Skin | Paraben-Free & Non-Greasy

Kwailnara$15.124.3★2,022 rev

Newest

by launch date

Illiyoon Ceramide ATO Moisturizing Milky Toner | Lightweight Milky Essence 2-in-1 Hydrating Facial Toner for Dry & Sensitive Skin Barrier Repair Fragrance-Free Korean Skincare 8.45 fl.oz.

Illiyoon$20.72190 rev

6mo ago

Kwailnara Rice Milk Body Lotion (19.75 Fl Oz) Korean Body Lotion for Deep Hydration & Nourishing Care | Milk Protein Royal Jelly & Rice Extract for Radiance | Paraben-Free & Non-Greasy

Kwailnara$15.582,022 rev

12mo ago

AESTURA ATOBARRIER365 Korean Body Lotion with Ceramides & Glycerin | Lightweight Hydrating Moisturizer for Dry Sensitive & Eczema-Prone Skin | Fragrance-Free | Korean Skin Care 400 mL / 13.5 fl oz

AESTURA$34.24137 rev

1y ago

APLB Collagen EGF Peptide Body Lotion | COLLAGEN PEPT CEN 17.1% 10.14 FL.OZ/Korean Skincare Elasticity care Long lasting moisturizing Revitalize for gentle and improve skin texture

APLB$15.1445 rev

1y ago

Illiyoon Ceramide Ato Concentrate Cream | Moisturizer for Dry & Sensitive Skin 100hr Lasting Hydration For Face & Body Gentle for Infants Moisture Barrier Repair Vegan Certified 2.53 fl.oz.

Illiyoon$14.777,355 rev

2y ago

What buyers say about korean body lotion

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry32%

“Excellent moisturizer”

Soft Feel9%

“Silky Smooth”

Quality-Overall7%

“Excellent Product”

Suitability Dry Skin7%

“Great for dry skin”

Suitability Combination Skin6%

“Good for sensitive skin”

Absorbency4%

“Absorbed well”

Smell4%

“No weird smells”

Value For Money3%

“Good price”

Weight Light3%

“This lotion is very lightweight with a smooth”

Allergies2%

“No skin irritation”

What buyers complain about

Allergies9%

“Rash”

Moist/Dry8%

“Doesnt moisturize well”

Smell5%

“scent off putting”

Suitability Dry Skin5%

“Not good for dry skin”

Value For Money5%

“Expensive”

Motor Power4%

“Pump did not work”

Thickness4%

“Not as thick as I would want”

Skin Health3%

“I have really sensitive skin and anything and everything burns my face and breaks me out”

Functionality-Overall3%

“Not effective”

Sensitivity-Overall2%

“Actually slightly burns sensitive skin”

Top return reasons

Moist/Dry10%

Motor Power10%

Advertised Vs Actual Product8%

Value For Money7%

Size-Overall7%

Texture/Consistency-Overall5%