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Konjac Sponge

Fail

Prices span $4.94–$16.57, mostly outside the sweet spot, so Konjac Sponge is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$85K/yr116K searches / yr
90-day growth
-2.4%search demand this quarter
Competition
79%top-5 click share · 10 brands · 12 sellers

Flapen Score

Konjac Sponge against its category

The dotted line is the Beauty & Personal Care average. Past it, Konjac Sponge is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Konjac Sponge market on Amazon at a glance

Shoppers on Amazon United States searched for Konjac Sponge 116K times last year and spent an estimated $85K. The top 5 brands take 84% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-2.4%
Conversion, latest week
6.9%
Market size, estimated
$85Ka year
Peak month
April1.2× the quietest month
Top search term
konjac sponge85K searches a year

02 · Price

A sale here is worth $10.66.

Listings sell for $10.66 on average, from $4.94 to $16.57. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $10.66 that is $3K to $5K a year per listing.

Average price
$10.66under the $15 to $100 sweet spot
Price range
$4.94–$16.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #198 within Bath & Bathing Accessories. It carries 1,173 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#198in Bath & Bathing Accessories
Average rating
4.11 starsAmazon United States average 4.42 stars
Average reviews
1,173per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Konjac Sponge products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

12

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

12%

  • Brand 149%
  • Brand 212%
  • Brand 310%
  • Brand 48%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (4 brands, 12%)

Demand

Konjac Sponge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Konjac Sponge search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • konjac sponge85K/yr
  • konjac sponge face19K/yr
  • konjac face sponge4K/yr
  • konjac facial sponge4K/yr
  • konjac sponges4K/yr

Reviews and returns

What reviews say buyers love and hate about Konjac Sponge

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Soft Feel”
16%of negative reviews mention “Durability”
1.0%of orders come back
“They fall apart after only a few uses”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Konjac Sponge questions

Answered from the same tracked data.