kokum butter
Skip itSoft demand (-6.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$24.17avg listing price — sweet spot $15–$100
Price range
Great$6.92–$97.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,974.89avg incumbent reviews — the moat a new listing must climb
Market size
Okay$178K$178K/yr · 96K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, kokum butter is a $178K/yr Amazon United States market (96K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 48/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
kokum butter market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $145K–$193K
- units × avg price
- Conversion rate
- 7.7%
- Avg BSR
- #283
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 39%
- Out of stock
- 9.9%
- Avg brand age
- 75 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
9
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
5%
- Better Shea Butter30%
- Yajna21%
- Plant Guru16%
- SpirZon LLC13%
- era of nature8%
- ETHERVA5%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top kokum butter search terms
- kokum butter68K/yr
- kokum butter raw organic unrefined20K/yr
- kokum butter bulk4K/yr
- organic kokum butter3K/yr
- kokum butter raw organic3K/yr
Top kokum butter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Raw Kokum Butter Unrefined - Body Butter Bar for Soap Making and DIY Skin and Hair Care Products - Pure Unscented Moisturizer for Lotion Base - 8 oz Block
Better Shea Butter$19.404.8★3,472 rev
Kokum Butter Refined Raw 1 Lb (16 Oz)
SpirZon LLC$16.554.7★574 rev
Yajna 100%-Pure-Kokum-Butter-Unrefined-&-Organic Deep-Hydration-Care-for-Skin-Body-&-Hair 4-OZ-115-GM-Premium-Grade-A Ideal-for-DIY-Skincare-Lotion-Bars-Cream-Base-&-Soap-Making
Yajna$6.924.5★2,910 rev
Plant Guru Raw Kokum Butter 5 lbs. Bulk 100% Pure Natural - Great for Skin Body and Hair Moisturizer DIY Creams Balms Lotions and Soap Making.
Plant Guru$55.054.7★325 rev
Yajna 100%-Pure-Kokum-Butter-Unrefined-&-Organic Deep-Hydration-Care-for-Skin-Body-&-Hair 8-OZ-230-GM-Premium-Grade-A Ideal-for-DIY-Skincare-Lotion-Bars-Cream-Base-&-Soap-Making
Yajna$9.904.5★2,910 rev
Newest
by launch dateYajna 100%-Pure-Kokum-Butter-Unrefined-&-Organic Deep-Hydration-Care-for-Skin-Body-&-Hair 4-OZ-115-GM-Premium-Grade-A Ideal-for-DIY-Skincare-Lotion-Bars-Cream-Base-&-Soap-Making
Yajna$6.922,910 rev
Yajna 100%-Pure-Kokum-Butter-Unrefined-&-Organic Deep-Hydration-Care-for-Skin-Body-&-Hair 8-OZ-230-GM-Premium-Grade-A Ideal-for-DIY-Skincare-Lotion-Bars-Cream-Base-&-Soap-Making
Yajna$9.902,910 rev
Yajna Organic Raw Kokum Butter 100% Pure Natural & Unrefined| Skin Moisturizer For Face Body & Hair| 1 LBS/450 GM Ivory/White Grade A | DIY Creams Balms Lotions Soaps| Moisturizes Dry Skin
Yajna$15.712,910 rev
Organic Raw Kokum Butter 100% Pure Natural & Unrefined| Skin Moisturizer For Face Body & Hair| 1 LBS/450 GM Ivory / White Grade A | DIY Creams Balms Lotions Soaps| Moisturizes Dry Skin
Bless International$14.971,991 rev
Organic Raw Kokum Butter 100% Pure Natural & Unrefined| Skin Moisturizer For Face Body & Hair| 8 OZ/230 GM Ivory / White Grade A | DIY Creams Balms Lotions Soaps| Moisturizes Dry Skin
Bless International$9.811,991 rev
Trending
90-day click momentum
ETHERVA Raw Kokum Butter | Truly Raw Unrefined | Non-Deodorized & Unbleached | Strong Natural Scent | Hard Block | Wild Grown Organic | Bulk DIY Soap Making | Thickener for Skin Body & Hair | 2.2 lb
ETHERVA$30.514.2★
era of nature Organic Unrefined Raw African Ivory White Shea Butter 16oz - Moisturizing Raw Shea Butter Bar for Skin & Hair DIY Lip Balm Base Cream Soap & Lotion Making Supplies Kit Skincare
era of nature$15.884.6★
era of nature Kokum Butter Raw - 8 oz (1/2lb) Natural Butter for Body Butters Lotion Bars Lip Balm Soap Making Blends Well with Shea or Cocoa Butter For Stretch Marks Scars Pregnancy Care
era of nature$13.784.6★
ETHERVA Raw Kokum Butter | Truly Raw Unrefined | Non-Deodorized & Unbleached | Strong Natural Scent | Hard Block | Wild Grown Organic | Bulk DIY Soap Making | Thickener for Skin Body & Hair | 1.1 lb
ETHERVA$18.764.2★
Yajna 100%-Pure-Kokum-Butter-Unrefined-&-Organic Deep-Hydration-Care-for-Skin-Body-&-Hair 4-OZ-115-GM-Premium-Grade-A Ideal-for-DIY-Skincare-Lotion-Bars-Cream-Base-&-Soap-Making
Yajna$6.924.5★
What buyers say about kokum butter
What buyers praise and complain about, mined from review topics.What buyers love
“Made great cream”
“It keeps your skin moist”
“Nice and creamy”
“the scent was mild. not too intense.”
“Love the texture, rich and creamy”
“Easy to use”
“The Shea Butter is good for hair cream”
“Love using very lightweight”
“Its a great for refining your skins tone and texture”
“So luxurious”
What buyers complain about
“Theres a slight smell”
“The container was cracked and the butter was all dried and cracked”
“Pictures are deceiving”
“Money down the drain”
“oily”
“Entirely too hard and brittle”
“contained a lot of impurities such as insects”
“They were turning grey”
“so I cannot vouch for the consistency of their quality”
“Made me feel weird on contact with my skin”
Top return reasons
Common questions
- Is kokum butter profitable to sell on Amazon United States?
- The niche generates $178K/yr across 18 tracked products. 90-day search growth is -6.3%. Flapen's verdict: Skip it (48/100).
- How competitive is the kokum butter niche?
- 8 brands and 9 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in kokum butter?
- Top complaints mined from reviews: Smell, Moist/Dry, Advertised Vs Actual Product. The return rate is 0.7%.
- When does demand for kokum butter peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the kokum butter niche?
- Listings span $6.92–$97.97; the average listing price is $24.17 (sweet spot $15–$100). The average incumbent carries 1,975 reviews — the moat a new listing must climb.