Kokum Butter
FailDemand is soft, at -6.3% this quarter, so Kokum Butter is a Fail.
- Flapen Score
- 48 / 100Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median48
- Market size
- $178K/yr96K searches / yr
- 90-day growth
- -6.3%search demand this quarter
- Competition
- 65%top-5 click share · 8 brands · 9 sellers
Flapen Score
Kokum Butter against its category
The dotted line is the Beauty & Personal Care average. Past it, Kokum Butter is stronger. Inside it, weaker.
Market
The Kokum Butter market on Amazon at a glance
Shoppers on Amazon United States searched for Kokum Butter 96K times last year and spent an estimated $178K. The top 5 brands take 89% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 7.7% of those searches ended in a purchase.
Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $178K a year.
- Searches, last 12 months
- 96K
- Growth, 90 days vs prior 90
- -6.3%
- Conversion, latest week
- 7.7%
- Market size, estimated
- $178Ka year
- Peak month
- February1.6× the quietest month
- Top search term
- kokum butter68K searches a year
02 · Price
A sale here is worth $24.17.
Listings sell for $24.17 on average, from $6.92 to $97.97. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $24.17 that is $6K to $12K a year per listing.
- Average price
- $24.17inside the $15 to $100 sweet spot
- Price range
- $6.92–$97.97
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $6K–$12K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
39% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #283 within Body Butters. It carries 1,975 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 39%
- Prime listings
- 100%
- Out of stock, average day
- 9.9%
- Average rank
- #283in Body Butters
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 1,975per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Kokum Butter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
9
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
5%
- Brand 130%
- Brand 221%
- Brand 316%
- Brand 413%
- Brand 58%
- Brand 65%
- Open — no brand owns it (2 brands, 5%)
Demand
Kokum Butter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Kokum Butter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kokum butter68K/yr
- kokum butter raw organic unrefined20K/yr
- kokum butter bulk4K/yr
- organic kokum butter3K/yr
- kokum butter raw organic3K/yr
Reviews and returns
What reviews say buyers love and hate about Kokum Butter
We read the reviews and the return reasons for every product selling here.
“Theres a slight smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kokum Butter questions
Answered from the same tracked data.