Kojic Acid Face Wash

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months

77K

Growth, 90 days vs prior 90

+6.9%

Conversion, latest week

1.6%

Market size, estimated

$67Ka year

Peak month

May2.3× the quietest month

Top search term

body bar20K searches a year

Listings sell for $53.41 on average, from $10.54 to $198.78. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $53.41 that is $5K to $13K a year per listing.

Average price

$53.41inside the $15 to $100 sweet spot

Price range

$10.54–$198.78

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

100–250

Revenue per listing a year

$5K–$13K

Returns

0.4%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #94 within Cleansers. It carries 4,408 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

83%

Out of stock, average day

7.7%

Average rank

#94in Cleansers

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

4,408per listing

Listings tracked

42

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

48 months