kojeva
Skip itSoft demand (-25.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$16.97avg listing price — sweet spot $15–$100
Price range
Great$7.45–$42.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Review moat
Good524.09avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Market size
Bad$94K$94K/yr · 73K searches
Competition
Bad85%top-5 click share — a locked-up shelf
Growth
Bad-25.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, kojeva is a $94K/yr Amazon United States market (73K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 43/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
kojeva market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $85K–$102K
- units × avg price
- Conversion rate
- 7.6%
- Avg BSR
- #151
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 100%
- Out of stock
- 4.7%
- Avg brand age
- 19 months
- Avg seller age
- 129 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
9
Sellers
16
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
7%
- Kojeva30%
- Yqzjjjust24%
- KET WUBZ24%
- KVE7%
- FLAHOLD5%
- REN essentials3%
- Open — no brand owns it (3 brands, 7%)
Demand
Weekly Amazon search volume, last 11 weeks — -25.4% search growth over the last 90 days.Top kojeva products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lymphatic Contour Face Brush - Lymphatic Facial Drainage Brush - Dry Soft Organic Reduce Puffiness Improve Skin & Radiance Relieve Fatigue - Ergonomic Design for Daily Skin (1PCS)
Kojeva$17.713.6★140 rev
Lymphatic Contour Face Brush Facial Brush for Lymphatic Drainage Dry Lymphatic Massage Brush Face Sculpting Brush Lymphatic Drainage Massager Contour Face Brush Face Depuffer Facial Tool
KET WUBZ$7.564.6★675 rev
Lymphatic Contour Face Brush Manual Lymphatic Drainage Massager Natural Makeup Brushes with Durable Soft Bristles Hypoallergenic Ergonomic Facial Cleansing Brush for Sculpting
Yqzjjjust$9.264.3★1,266 rev
KVE Boys Hooded Thick Quilted Puffer Winter Coat Windproof Water Resistant Warm Down Alternative Jacket with Removable Hood Relaxed Fit Cold Weather Outerwear for Big Kids Teens Black1 6-7
KVE$42.224.8★38 rev
Lymphatic Contour Face Brush Lymphatic Drainage Massager Double Chin Reducer Lymphatic Drainage Brush for Face Ergonomically Designed to Fit The Skin Precisely and Relieve Fatigue
FLAHOLD$9.244.4★1,216 rev
Newest
by launch date
Kojiva Lymphatic Face Brush Dry Brushing Face Brush with Ultra-Soft Bristles for Jawline Cheeks Under Eye & Neck Facial Massage Beauty Tool
REN essentials$19.483 rev
Lymphatic Contour Face Brush(2-PCS) Super Soft Manual Lymphatic Drainage Massager for Sculpting Relieve Fatigue & Reduce Puffiness with Portable Case Suitable for Facial Cleansing and Massage
Cxguu$12.62283 rev
Lymphatic Contour Face Brush - Lymphatic Facial Drainage Brush - Dry Soft Organic Reduce Puffiness Improve Skin & Radiance Relieve Fatigue - Ergonomic Design for Daily Skin (1PCS)
Kojeva$17.71140 rev
Lymphatic Contour Face Brush Facial Brush for Lymphatic Drainage Dry Lymphatic Massage Brush Face Sculpting Brush Lymphatic Drainage Massager Contour Face Brush Face Depuffer Facial Tool
KET WUBZ$7.56675 rev
2 PCS Lymphatic Contour Face Brush Manual Lymphatic Drainage Massager Natural Makeup Brushes with Durable Soft Bristles Hypoallergenic Ergonomic Facial Cleansing Brush for Sculpting
Yqzjjjust$15.711,266 rev
Trending
90-day click momentumKojiva Lymphatic Face Brush Dry Brushing Face Brush with Ultra-Soft Bristles for Jawline Cheeks Under Eye & Neck Facial Massage Beauty Tool
REN essentials$19.485.0★
New Lymphatic Contour Face Brush(1 Pcs)
Strict$15.814.8★
KVE Boys Hooded Thick Quilted Puffer Winter Coat Windproof Water Resistant Warm Down Alternative Jacket with Removable Hood Relaxed Fit Cold Weather Outerwear for Big Kids Teens Black1 6-7
KVE$42.224.8★
KVE Boys Hooded Thick Quilted Puffer Winter Coat Windproof Water Resistant Warm Down Alternative Jacket with Removable Hood Relaxed Fit Cold Weather Outerwear for Big Kids Teens Grey1 6-7
KVE$29.554.8★
Lymphatic Contour Face Brush Facial Brush for Lymphatic Drainage Dry Lymphatic Massage Brush Face Sculpting Brush Lymphatic Drainage Massager Contour Face Brush Face Depuffer Facial Tool
KET WUBZ$7.564.6★
What buyers say about kojeva
What buyers praise and complain about, mined from review topics.What buyers love
“the material is soft”
“Looks well made”
“Easy to hold”
“Good quality brush”
“Good deal”
“Great product for your skin”
“It work very well”
“As advertised”
“comfortable to use”
“fits comfortably in my hand”
What buyers complain about
“NOT soft”
“Itchy”
“doesnt do the job”
“Low quality”
“very sensitive skin that gets irritated easily”
“Rough on the skin”
“difficult to open”
“Not as advertised”
“Breaks easily”
“No instructions”
Top return reasons
Common questions
- Is kojeva profitable to sell on Amazon United States?
- The niche generates $94K/yr across 11 tracked products. 5 of 9 products launched in the last 360 days are still selling. 90-day search growth is -25.4%. Flapen's verdict: Skip it (43/100).
- How competitive is the kojeva niche?
- 9 brands and 16 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in kojeva?
- Top complaints mined from reviews: Hard Feel, Allergies, Functionality-Overall. The return rate is 1.2%.
- What does it cost to enter the kojeva niche?
- Listings span $7.45–$42.22; the average listing price is $16.97 (sweet spot $15–$100). The average incumbent carries 524 reviews — the moat a new listing must climb.