Kohl Eyeliner

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $455K a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

-4.9%

Conversion, latest week

3.8%

Market size, estimated

$455Ka year

Peak month

August2.1× the quietest month

Top search term

kohl eyeliner258K searches a year

Listings sell for $11.93 on average, from $1.07 to $31.36. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $11.93 that is $18K to $24K a year per listing.

Average price

$11.93under the $15 to $100 sweet spot

Price range

$1.07–$31.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,500–2,000

Revenue per listing a year

$18K–$24K

Returns

0.6%of orders · Amazon United States median 2.1%

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #228 within Eyes. It carries 16,660 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#228in Eyes

Average rating

4.20 starsAmazon United States average 4.42 stars

Average reviews

16,660per listing

Listings tracked

23

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

61 months