kohl eyeliner
Worth a lookShows low returns (0.6%), but a deep review moat (16,660 avg reviews) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great59%top-5 brand share — no brand owns this niche
Market size
Good$455K$455K/yr · 1.0M searches
Price range
Good$1.07–$31.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.93avg listing price — sweet spot $15–$100
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Review moat
Bad16,659.83avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, kohl eyeliner is a $455K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Aug. Verdict: Worth a look — 55/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
kohl eyeliner market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- $358K–$477K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #228
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 65%
- Out of stock
- 0.0%
- Avg brand age
- 61 months
- Avg seller age
- 133 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
114
Top-5 brand share
59%
Top 20: 100%
Top-5 click share
58%
Top 20: 97%
Open market
37%
- TATSAT - WELLNESS THROUGH AYURVEDA21%
- Sheida18%
- HARRAZ11%
- wet n wild5%
- Nefertari5%
- SUGAR Cosmetics4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 2.1×
Top kohl eyeliner search terms
- kohl eyeliner258K/yr
- kajal155K/yr
- kajal eyeliner170K/yr
- kohl104K/yr
- khol eye liner62K/yr
- kajal eyeliner waterproof48K/yr
- egyptian eyeliner21K/yr
- arabic eyeliner21K/yr
- kajal pencil for eyes8K/yr
- khol21K/yr
Top kohl eyeliner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tatsat Ayurvedic Herbal Kajal | Natural Lead-Free & Chemical-Free Eye Care | Soothing Formula for Everyday Use | Safe for All Skin Types | Made with Triphala Chakshushya Herbs Castor Oil etc
TATSAT - WELLNESS THROUGH AYURVEDA$9.894.2★2,436 rev
Sheida Powder Eyeliner Handmade in Powder Form Long-Lasting Liner Intense Color Multi Color Shades Available
Sheida$11.844.0★1,842 rev
HARRAZ Kemet 100% Natural Egyptian Eyeliner in Powder Form Handmade Eyeliner with Pharaoh packing.
HARRAZ$25.964.2★209 rev
Nefertari 100% Natural Egyptian Eyeliner in Powder Form Handmade Eyeliner with Pharaoh packing
Nefertari$31.364.2★845 rev
SUGAR Cosmetics Kohl Of Honour Intense Kajal01 Black Out (Black) Longlasting formula Lightweight
SUGAR Cosmetics$5.784.4★2,551 rev
Newest
by launch date
HALAL King Tut Egyptian Eyeliner Loose Powder Long-Lasting Dark Black Eyeliner Smooth & Easy Application Ideal for Bold & Dramatic Looks HALAL Traditional Egyptian Formula for Intense Definition
Musk AL tahara$15.9662 rev
Musk AL tahara Dubai Natural Loose Powder Eyeliner Long-Lasting Traditional Eyeliner Smooth & Easy Application Intense Color and Eye Care - Black
Musk AL tahara$19.4144 rev
e.l.f. Smoky Kohl Eyeliner Eye Pencil For Creating Long-Lasting Bold High-Pigmented Makeup Looks Vegan & Cruelty-Free Black Velvet
e.l.f.$3.863,865 rev
HARRAZ Kemet 100% Natural Egyptian Eyeliner in Powder Form Handmade Eyeliner with Pharaoh packing.
HARRAZ$25.96209 rev
AllKindGifts Natural Arabian Eyeliner Organic Smudgeproof Waterproof Bold Eye Makeup with Decorative Pot Holder Unisex eyeliner
AllKindGifts$21.9118 rev
Trending
90-day click momentum
KIKO Milano Deep Black Kajal Kajal With A Soft Melting Texture
Kiko Milano$13.784.2★
VASANTI Kajal Waterline Eyeliner (Intense Black) | Long-Lasting Blendable Waterline Eye Liner | Smudge-Proof and Water-Resistant Eyeliner Pencil for Sensitive Eyes | Ophthalmologist Approved & Tested
VASANTI$18.814.2★
HALAL King Tut Egyptian Eyeliner Loose Powder Long-Lasting Dark Black Eyeliner Smooth & Easy Application Ideal for Bold & Dramatic Looks HALAL Traditional Egyptian Formula for Intense Definition
Musk AL tahara$15.963.8★
HARRAZ Kemet 100% Natural Egyptian Eyeliner in Powder Form Handmade Eyeliner with Pharaoh packing.
HARRAZ$25.964.2★
Musk AL tahara Dubai Natural Loose Powder Eyeliner Long-Lasting Traditional Eyeliner Smooth & Easy Application Intense Color and Eye Care - Black
Musk AL tahara$19.413.5★
What buyers say about kohl eyeliner
What buyers praise and complain about, mined from review topics.What buyers love
“Great liner”
“Excellent product”
“Color is accurate”
“For the price”
“It is soft”
“Applies well”
“easy to put on”
“Very little smudging”
“Very durable”
“As advertised”
What buyers complain about
“SMUDGES”
“Breaks easily”
“Not water proof”
“Bad quality toxic product”
“The color was much too light”
“Not worth the price”
“Unfortunately, the eyeliner was very dissapointing”
“Didn't work well”
“Dried out”
“it is irritating”
Top return reasons
Common questions
- Is kohl eyeliner profitable to sell on Amazon United States?
- The niche generates $455K/yr across 23 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Worth a look (55/100).
- How competitive is the kohl eyeliner niche?
- 20 brands and 114 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in kohl eyeliner?
- Top complaints mined from reviews: Smudge Resistance, Durability, Water Resistance. The return rate is 0.6%.
- When does demand for kohl eyeliner peak?
- Demand peaks in Aug; the busiest month runs 2.1× the quietest.
- What does it cost to enter the kohl eyeliner niche?
- Listings span $1.07–$31.36; the average listing price is $11.93 (sweet spot $15–$100). The average incumbent carries 16,660 reviews — the moat a new listing must climb.