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Koec Vanilla Coconut Perfume

Fail

Shoppers spend an estimated $0 a year here, so Koec Vanilla Coconut Perfume is a Fail.

Flapen Score
35
35 / 100
Ranks 10,006 of 10,978 Beauty & Personal Care niches · −13 vs the category median of 48
Market size
$0/yr18K searches / yr
90-day growth
-9.8%search demand this quarter
Competition
63%top-5 click share · 7 brands · 9 sellers

Flapen Score

Koec Vanilla Coconut Perfume against its category

The dotted line is the Beauty & Personal Care average. Past it, Koec Vanilla Coconut Perfume is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Koec Vanilla Coconut Perfume market on Amazon at a glance

Shoppers on Amazon United States searched for Koec Vanilla Coconut Perfume 18K times last year and spent an estimated $0. The top 5 brands take 96% of clicks. Demand peaks in Jan–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
January2.3× the quietest month
Top search term
koec16K searches a year

02 · Price

A sale here is worth $12.48.

Listings sell for $12.48 on average, from $6.09 to $29.57. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $12.48 that is $0 to $1K a year per listing.

Average price
$12.48under the $15 to $100 sweet spot
Price range
$6.09–$29.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 16.9% of listings are out of stock. The average listing ranks #2,353 within Masks. It carries 1,699 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
89%
Out of stock, average day
16.9%
Average rank
#2,353in Masks
Average rating
4.06 starsAmazon United States average 4.42 stars
Average reviews
1,699per listing
Listings tracked
18

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
21 months

Products

Top Koec Vanilla Coconut Perfume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

9

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

2%

  • Brand 178%
  • Brand 29%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Koec Vanilla Coconut Perfume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 2.3×

Reviews and returns

What reviews say buyers love and hate about Koec Vanilla Coconut Perfume

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Moist/Dry”
18%of negative reviews mention “Adhesion/Stickiness”
1.8%of orders come back
“Dont use too much skin may feel sticky”
A buyer, on “Adhesion/Stickiness”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Koec Vanilla Coconut Perfume questions

Answered from the same tracked data.