Kms Hairplay Molding Paste

Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $534K a year.

Searches, last 12 months

147K

Growth, 90 days vs prior 90

-11.2%

Conversion, latest week

16.8%

Market size, estimated

$534Ka year

Peak month

May2.2× the quietest month

Top search term

kms hairplay molding paste19K searches a year

Listings sell for $21.66 on average, from $5.08 to $39.56. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $21.66 that is $32K to $43K a year per listing.

Average price

$21.66inside the $15 to $100 sweet spot

Price range

$5.08–$39.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

1,500–2,000

Revenue per listing a year

$32K–$43K

Returns

0.6%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #150 within Gels. It carries 4,098 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#150in Gels

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

4,098per listing

Listings tracked

18

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 100 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

100 months