Kms Hair Products
MaybeReturns run at only 0.6% of orders. But the top 5 brands take 99% of clicks, so Kms Hair Products is a Maybe.
- Flapen Score
- 55 / 100Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 4855
- Market size
- $536K/yr179K searches / yr
- 90-day growth
- +4.1%search demand this quarter
- Competition
- 55%top-5 click share · 6 brands · 13 sellers
Flapen Score
Kms Hair Products against its category
The dotted line is the Beauty & Personal Care average. Past it, Kms Hair Products is stronger. Inside it, weaker.
Market
The Kms Hair Products market on Amazon at a glance
Shoppers on Amazon United States searched for Kms Hair Products 179K times last year and spent an estimated $536K. The top 5 brands take 99% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
12.8% of searches ended in a purchase last week.
Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 12.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $536K a year.
- Searches, last 12 months
- 179K
- Growth, 90 days vs prior 90
- +4.1%
- Conversion, latest week
- 12.8%
- Market size, estimated
- $536Ka year
- Peak month
- October1.2× the quietest month
- Top search term
- kms hair products67K searches a year
02 · Price
A sale here is worth $23.48.
Listings sell for $23.48 on average, from $7.25 to $39.56. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $23.48 that is $23K to $29K a year per listing.
- Average price
- $23.48inside the $15 to $100 sweet spot
- Price range
- $7.25–$39.56
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $23K–$29K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #371 within Gels. It carries 1,609 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #371in Gels
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 1,609per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 95 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 95 months
Products
Top Kms Hair Products products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
KMS HAIRPLAY Molding Paste 5 Ounce
- Price
- $29.94
- Rating
- 4.5/5
- Reviews
- 4,334
- Age
- 22y ago

Redken Brews Molding Paste For Men For all Hair Types - High Hold & Maximum Control Natural and Matte Finish Sulfate-Free 5 Fl Oz
- Price
- $21.84
- Rating
- 4.5/5
- Reviews
- 2,971
- Age
- 5y ago

KMS HAIRPLAY Molding Paste Provides Texture Natural Shine Pliable Hold & Definition Unisex 3.3 Fl oz
- Price
- $25.97
- Rating
- 4.5/5
- Reviews
- 4,334
- Age
- 22y ago

KMS HairPlay Styling Gel 200ml
- Price
- $22.28
- Rating
- 4.6/5
- Reviews
- 1,857
- Age
- 16y ago

KMS HAIRPLAY Flexible Hold Texturizing Dry Wax Finishing Hairspray 4.1 Oz
- Price
- $26.14
- Rating
- 4.6/5
- Reviews
- 1,541
- Age
- 9y ago
Trending
90-day click momentum
Redken Brews Holding Gel For Men | Mens Hair Gel | Medium Hold Styling | Medium Shine | Flake-Free No Crunch Styling | For All Hair Types Great For Curly Hair |5 Fl Oz
- Price
- $21.40
- Rating
- 4.6/5
- Reviews
- 2,000
- Age
- 23y ago

Nicpro Modeling Paste 571 ml / 28.2 oz for Acrylic Painting High Density Acrylic Medium for Texture Art and Thickness Structural Molding Texture Paste for Canvas Paint Art Projects DIY 3D Effect
- Price
- $14.81
- Rating
- 4.7/5
- Reviews
- 315
- Age
- 2y ago

Endhokn Thick Modeling Paste 30oz / 600ml - Professional High Density Art Texture Paste for Acrylic Painting for Texture and Thickness Color Adjustment Acrylic Gel Medium White 850g
- Price
- $18.45
- Rating
- 4.6/5
- Reviews
- 141
- Age
- 10mo ago

AllSmooth Smoothing Lotion Lightweight Leave-In for Fine to Thick Hair 150ml
- Price
- $22.31
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 10mo ago

KMS HairPlay Styling Gel 200ml
- Price
- $22.28
- Rating
- 4.6/5
- Reviews
- 1,857
- Age
- 16y ago
Newest
by launch date
Endhokn Thick Modeling Paste 30oz / 600ml - Professional High Density Art Texture Paste for Acrylic Painting for Texture and Thickness Color Adjustment Acrylic Gel Medium White 850g
- Price
- $18.45
- Rating
- 4.6/5
- Reviews
- 141
- Age
- 10mo ago

AllSmooth Smoothing Lotion Lightweight Leave-In for Fine to Thick Hair 150ml
- Price
- $22.31
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 10mo ago

Bluebird Thick Modeling Paste White 5.3 Oz / 150gm - High Density Acrylic Medium for Texture Thickness and Dimension Additive
- Price
- $7.25
- Rating
- 4.6/5
- Reviews
- 1,568
- Age
- 2y ago

Bluebird Thick Modeling Paste White 28.2 Oz / 800gm - High Density Acrylic Medium for Texture Thickness and Dimension Additive
- Price
- $15.39
- Rating
- 4.6/5
- Reviews
- 1,568
- Age
- 2y ago

Nicpro Modeling Paste 571 ml / 28.2 oz for Acrylic Painting High Density Acrylic Medium for Texture Art and Thickness Structural Molding Texture Paste for Canvas Paint Art Projects DIY 3D Effect
- Price
- $14.81
- Rating
- 4.7/5
- Reviews
- 315
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 flat
Sellers
13
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
55%
Top 20: 95%
Open market
0%
- KMS73%
- Redken Brews17%
- BLUEBIRD5%
- Nicpro2%
- Endhokn1%
- GOLDEN1%
- Open — no brand owns it (0%)
Demand
Kms Hair Products search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Kms Hair Products search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kms hair products67K/yr
- molding paste29K/yr
- kms hairplay molding paste19K/yr
- redken brews molding paste16K/yr
- kms16K/yr
- kms hair play13K/yr
- golden molding paste4K/yr
- hair play3K/yr
- redken work hard molding paste2K/yr
- kms hairplay3K/yr
Reviews and returns
What reviews say buyers love and hate about Kms Hair Products
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
a bit expensive
Too expensive
price went up
THIS PRODUCT HAS VERY STRONG ODOR
Intense odor,
STRONG ODOR
However, it came in the box appearing used
Is it used
Shipped used
The paste itself is extremely thick
Not very thick
The thickness was a bit thinner than Im used to
is on the greasy side
Way too greasy
Makes my hair really greasy
Love
Good Quality
The productvis great
Good quality, very smooth
Like the texture
Great consistency
I just love the texture
it does work well if you don't mind the chemical smell
Love the smoothing effect and smells great
Smells great
Easy to use
and is easy to shape
Easy to work with
Excellent to utilize with oil/ acrylic painting
Take paints well
blends really well with Micah powders and acrylic paint
Return
0.6% Return rate 22% Fixable by listing
THIS PRODUCT HAS VERY STRONG ODOR
Intense odor,
STRONG ODOR
doesn't work properly
Doesn't do anything
Not as effective as it used to be
However, it came in the box appearing used
Is it used
Shipped used
a bit expensive
Too expensive
price went up
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kms Hair Products questions
Answered from the same tracked data.









