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Kms Hair Products

Maybe

Returns run at only 0.6% of orders. But the top 5 brands take 99% of clicks, so Kms Hair Products is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$536K/yr179K searches / yr
90-day growth
+4.1%search demand this quarter
Competition
55%top-5 click share · 6 brands · 13 sellers

Flapen Score

Kms Hair Products against its category

The dotted line is the Beauty & Personal Care average. Past it, Kms Hair Products is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kms Hair Products market on Amazon at a glance

Shoppers on Amazon United States searched for Kms Hair Products 179K times last year and spent an estimated $536K. The top 5 brands take 99% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

12.8% of searches ended in a purchase last week.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 12.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $536K a year.

Searches, last 12 months
179K
Growth, 90 days vs prior 90
+4.1%
Conversion, latest week
12.8%
Market size, estimated
$536Ka year
Peak month
October1.2× the quietest month
Top search term
kms hair products67K searches a year

02 · Price

A sale here is worth $23.48.

Listings sell for $23.48 on average, from $7.25 to $39.56. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $23.48 that is $23K to $29K a year per listing.

Average price
$23.48inside the $15 to $100 sweet spot
Price range
$7.25–$39.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
$23K–$29K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #371 within Gels. It carries 1,609 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#371in Gels
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
1,609per listing
Listings tracked
24

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 95 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
95 months

Products

Top Kms Hair Products products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

$0$54K$107K$161K$214K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

13

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

55%

Top 20: 95%

Open market

0%

  • KMS73%
  • Redken Brews17%
  • BLUEBIRD5%
  • Nicpro2%
  • Endhokn1%
  • GOLDEN1%
  • Open — no brand owns it (0%)

Demand

Kms Hair Products search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Kms Hair Products search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kms hair products67K/yr
  • molding paste29K/yr
  • kms hairplay molding paste19K/yr
  • redken brews molding paste16K/yr
  • kms16K/yr
  • kms hair play13K/yr
  • golden molding paste4K/yr
  • hair play3K/yr
  • redken work hard molding paste2K/yr
  • kms hairplay3K/yr

Reviews and returns

What reviews say buyers love and hate about Kms Hair Products

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money18%−0.04

a bit expensive

Too expensive

price went up

Smell15%−0.05

THIS PRODUCT HAS VERY STRONG ODOR

Intense odor,

STRONG ODOR

Product Condition5%−0.05

However, it came in the box appearing used

Is it used

Shipped used

Thickness5%−0.02

The paste itself is extremely thick

Not very thick

The thickness was a bit thinner than Im used to

Oily/Greasy4%−0.03

is on the greasy side

Way too greasy

Makes my hair really greasy

Love

Quality-Overall12%+0.48

Good Quality

The productvis great

Good quality, very smooth

Texture/Consistency-Overall10%+0.36

Like the texture

Great consistency

I just love the texture

Smell7%−0.05

it does work well if you don't mind the chemical smell

Love the smoothing effect and smells great

Smells great

Ease Of Use7%+0.80

Easy to use

and is easy to shape

Easy to work with

Paint Quality6%

Excellent to utilize with oil/ acrylic painting

Take paints well

blends really well with Micah powders and acrylic paint

Return

0.6% Return rate 22% Fixable by listing

Advertised Vs Actual Product16%▄▅▅▅█▆
Smell11%▅█▇▄▃▆

THIS PRODUCT HAS VERY STRONG ODOR

Intense odor,

STRONG ODOR

Functionality-Overall7%█▅▂▆▇▃

doesn't work properly

Doesn't do anything

Not as effective as it used to be

Product Condition7%▃▇▂▄█▆

However, it came in the box appearing used

Is it used

Shipped used

Value For Money7%▅▁▅▄▃█

a bit expensive

Too expensive

price went up

FAQ

Common Kms Hair Products questions

Answered from the same tracked data.