klorane dry shampoo
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$24.84avg listing price — sweet spot $15–$100
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Price range
Great$9.60–$44.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Great$981K$981K/yr · 409K searches
Review moat
Good1,200.64avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, klorane dry shampoo is a $981K/yr Amazon United States market (409K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 57/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
klorane dry shampoo market data
- Units sold / yr
- 50K–60K
- avg 3,000–4,000/product
- Revenue / yr
- $1.2M–$1.5M
- units × avg price
- Conversion rate
- 9.7%
- Avg BSR
- #89
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 10.1%
- Avg brand age
- 62 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
10
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Klorane44%
- DAE22%
- Olaplex16%
- Briogeo12%
- K184%
- Kitsch3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.9% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 2.4×
Top klorane dry shampoo search terms
- klorane dry shampoo112K/yr
- dae dry shampoo62K/yr
- olaplex dry shampoo44K/yr
- aveda dry shampoo30K/yr
- aveda dry shampoo powder20K/yr
- dae dry shampoo powder15K/yr
- klorane dry shampoo with oat milk19K/yr
- briogeo dry shampoo37K/yr
- briogeo dry shampoo puff16K/yr
- dry shampoo klorane7K/yr
Top klorane dry shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Klorane Dry Shampoo with Oat Milk - Eco-Friendly Non-Aerosol Formula - Vegan & Dermatologist Tested - Ultra-Gentle Powder Formula with Plant-Based Ingredients - Fully Recyclable Bottle - 1.7 oz.
Klorane$22.144.1★2,915 rev
DAE Fairy Duster Dry Shampoo Powder - Non-Aerosol Natural Ingredients Absorbs Oil & Refreshes Roots
DAE$28.374.3★1,000 rev
Olaplex N.4D Clean Weightless Volume Healthy Scalp Dry Shampoo: Absorbs Oils & Neutralizes Odor | No Powdery Residue | For Coily Curly Straight and Wavy 178 g / 6.3 Oz.
Olaplex$27.704.3★1,132 rev
Klorane - Dry Shampoo Powder With Oat Milk - Eco Friendly Non-Aerosol Formula - Gentle Formula Instantly Revives Hair - Paraben & Sulfate-Free - 2 x 1.7 oz. 2 ct.
Klorane$44.134.2★93 rev
Klorane Dry Shampoo With Nettle and Natural Tint Nettle for Brunette Oily Hair and Scalp Regulates Oil Production Paraben & Sulfate-Free 3.2 oz (Pack of 1)
Klorane$23.864.5★732 rev
Newest
by launch date
Klorane Nettle Dry Shampoo Travel-Sized 3 To Go Bundle for Oily Hair
Klorane$23.612,122 rev
Briogeo Style + Treat Translucent Dry Shampoo Puff | Non-Aerosol & Talc-Free Root Refresh & Oil Absorption | Volumizing Powder| Vegan & Cruelty-Free | 0.5 oz
Briogeo$24.24321 rev
Briogeo Style + Treat Tinted Dry Shampoo Puff | Non-Aerosol & Talc-Free Root Touch-Up & Oil Absorption | Volumizing Powder| Vegan & Cruelty-Free | 0.5 oz
Briogeo$23.58321 rev
Kitsch Volumizing Rice Protein Dry Shampoo Powder - Dry Shampoo for Women & Men No White Cast Absorbs Oil Non-Greasy Light-to-medium Hair Colors Travel Size - Invisible 1oz
Kitsch$9.601,538 rev
K18 AirWash Travel Non Aerosol Dry Shampoo Spray - Odor Eliminating Dry Shampoo for Women with No White Cast - Fresh Hair + Scalp for 3 Days - Absorbs Oil + Sweat Without Heavy Fragrances (1.6 Fl oz)
K18$23.911,798 rev
Trending
90-day click momentumKlorane - Dry Shampoo Powder With Oat Milk - Eco Friendly Non-Aerosol Formula - Gentle Formula Instantly Revives Hair - Paraben & Sulfate-Free - 2 x 1.7 oz. 2 ct.
Klorane$44.134.2★
K18 AirWash Travel Non Aerosol Dry Shampoo Spray - Odor Eliminating Dry Shampoo for Women with No White Cast - Fresh Hair + Scalp for 3 Days - Absorbs Oil + Sweat Without Heavy Fragrances (1.6 Fl oz)
K18$23.914.4★
Kitsch Volumizing Rice Protein Dry Shampoo Powder - Dry Shampoo for Women & Men No White Cast Absorbs Oil Non-Greasy Light-to-medium Hair Colors Travel Size - Invisible 1oz
Kitsch$9.604.0★
Klorane Dry Shampoo with Oat Milk - Eco-Friendly Non-Aerosol Formula - Vegan & Dermatologist Tested - Ultra-Gentle Powder Formula with Plant-Based Ingredients - Fully Recyclable Bottle - 1.7 oz.
Klorane$22.144.1★
Klorane Nettle Dry Shampoo Travel-Sized 3 To Go Bundle for Oily Hair
Klorane$23.614.3★
What buyers say about klorane dry shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Powerful smell”
“Best dry shampoo I have purchased”
“Great value”
“saw the good reviews”
“makes your hair look less greasy”
“easy to comb out”
“Effective product”
“doesnt leave any residue”
“It gets your hair looking clean”
“Better than I expected”
What buyers complain about
“White residue”
“Chemical smell”
“Very dry”
“way too expensive”
“it made my hair feel weird”
“Doesnt work”
“My hair is extremely greasy”
“ughhh horrible for darker hair colors”
“made me sick”
“Hair looks gray”
Top return reasons
Common questions
- Is klorane dry shampoo profitable to sell on Amazon United States?
- The niche generates $981K/yr across 11 tracked products. 90-day search growth is -2.9%. Flapen's verdict: Worth a look (57/100).
- How competitive is the klorane dry shampoo niche?
- 6 brands and 10 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in klorane dry shampoo?
- Top complaints mined from reviews: Residue, Smell, Moist/Dry. The return rate is 0.8%.
- When does demand for klorane dry shampoo peak?
- Demand peaks in May–Jun; the busiest month runs 2.4× the quietest.
- What does it cost to enter the klorane dry shampoo niche?
- Listings span $9.60–$44.13; the average listing price is $24.84 (sweet spot $15–$100). The average incumbent carries 1,201 reviews — the moat a new listing must climb.