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Klorane Dry Shampoo

Maybe

Returns run at only 0.8% of orders. But the top 5 brands take 97% of clicks, so Klorane Dry Shampoo is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 48
Market size
$981K/yr409K searches / yr
90-day growth
-2.9%search demand this quarter
Competition
77%top-5 click share · 6 brands · 10 sellers

Flapen Score

Klorane Dry Shampoo against its category

The dotted line is the Beauty & Personal Care average. Past it, Klorane Dry Shampoo is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Klorane Dry Shampoo market on Amazon at a glance

Shoppers on Amazon United States searched for Klorane Dry Shampoo 409K times last year and spent an estimated $981K. The top 5 brands take 97% of clicks. Demand peaks in May–Jun. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

9.7% of searches ended in a purchase last week.

Shoppers searched for this 409K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $981K a year.

Searches, last 12 months
409K
Growth, 90 days vs prior 90
-2.9%
Conversion, latest week
9.7%
Market size, estimated
$981Ka year
Peak month
May2.4× the quietest month
Top search term
klorane dry shampoo112K searches a year

02 · Price

A sale here is worth $24.84.

Listings sell for $24.84 on average, from $9.60 to $44.13. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At $24.84 that is $75K to $99K a year per listing.

Average price
$24.84inside the $15 to $100 sweet spot
Price range
$9.60–$44.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
$75K–$99K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #89 within Dry Shampoos. It carries 1,201 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
10.1%
Average rank
#89in Dry Shampoos
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
1,201per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Klorane Dry Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

$0$98K$196K$294K$392K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

10

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Klorane44%
  • DAE22%
  • Olaplex16%
  • Briogeo12%
  • K184%
  • Kitsch3%

Demand

Klorane Dry Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.4×

Search terms

Top Klorane Dry Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • klorane dry shampoo112K/yr
  • dae dry shampoo62K/yr
  • olaplex dry shampoo44K/yr
  • aveda dry shampoo30K/yr
  • aveda dry shampoo powder20K/yr
  • dae dry shampoo powder15K/yr
  • klorane dry shampoo with oat milk19K/yr
  • briogeo dry shampoo37K/yr
  • briogeo dry shampoo puff16K/yr
  • dry shampoo klorane7K/yr

Reviews and returns

What reviews say buyers love and hate about Klorane Dry Shampoo

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Residue10%−0.09

White residue

Horrible residue

Leaves residue

Smell9%+0.32

Chemical smell

Overpowering Scent

Awful smell

Moist/Dry6%+2.03

Very dry

Not DRY

made my hair very dry

Value For Money6%+0.82

way too expensive

Not worth the price

Waste Of Money

Hair Related5%−0.08

it made my hair feel weird

It makes my hair feel like absolutely horrible

makes hair worse

Love

Smell21%+0.32

Powerful smell

AMAZING SMELL

Decent fragrance

Moist/Dry16%+2.03

Best dry shampoo I have purchased

it dry's quickly

Dry shampoo

Value For Money8%+0.82

Great value

Not expensive

Great deal

Quality-Overall7%+0.41

saw the good reviews

GREAT QUALITY

Really great product for multiple reasons

Oily/Greasy3%

makes your hair look less greasy

Makes it look instantly less oily

It definitely works for the oily mess

Return

0.8% Return rate 29% Fixable by listing

Advertised Vs Actual Product17%▆▆▅▅█▇
Leak-Proof11%▄█▇█▅▆
Product Condition10%█▅▄▆▅▇
Functionality-Overall10%▅▆▇▅█▅

Doesnt work

Pump doesnt work

Doesnt work as described

Smell4%▆▄▇█▄▆

Chemical smell

Overpowering Scent

Awful smell

FAQ

Common Klorane Dry Shampoo questions

Answered from the same tracked data.