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Klee Kids Makeup

Fail

The top 5 brands take 100% of clicks, so Klee Kids Makeup is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$247K/yr211K searches / yr
90-day growth
-3.5%search demand this quarter
Competition
56%top-5 click share · 5 brands · 7 sellers

Flapen Score

Klee Kids Makeup against its category

The dotted line is the Beauty & Personal Care average. Past it, Klee Kids Makeup is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Klee Kids Makeup market on Amazon at a glance

Shoppers on Amazon United States searched for Klee Kids Makeup 211K times last year and spent an estimated $247K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $247K a year.

Searches, last 12 months
211K
Growth, 90 days vs prior 90
-3.5%
Conversion, latest week
4.2%
Market size, estimated
$247Ka year
Peak month
December9.1× the quietest month
Top search term
klee naturals kids makeup41K searches a year

02 · Price

A sale here is worth $27.66.

Listings sell for $27.66 on average, from $13.94 to $49.64. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $27.66 that is $3K to $7K a year per listing.

Average price
$27.66inside the $15 to $100 sweet spot
Price range
$13.94–$49.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.5% of listings are out of stock. The average listing ranks #200 within Makeup Sets. It carries 1,092 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
28.5%
Average rank
#200in Makeup Sets
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
1,092per listing
Listings tracked
25

04 · Newcomers

5 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
5Amazon's first-year sales bar
Average brand age
44 months

Products

Top Klee Kids Makeup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

0%

  • Brand 188%
  • Brand 210%
  • Brand 31%
  • Brand 41%
  • Brand 51%

Demand

Klee Kids Makeup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.1×

Search terms

Top Klee Kids Makeup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • klee naturals kids makeup41K/yr
  • klee kids makeup19K/yr
  • klee24K/yr
  • klee kids22K/yr
  • klee makeup for little girls21K/yr
  • organic kids makeup12K/yr
  • klee makeup14K/yr
  • klee naturals12K/yr
  • clean kids makeup7K/yr
  • kids clean makeup5K/yr

Reviews and returns

What reviews say buyers love and hate about Klee Kids Makeup

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Gifting Purpose”
12%of negative reviews mention “Allergies”
1.7%of orders come back
“Allergens”
A buyer, on “Allergies”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Klee Kids Makeup questions

Answered from the same tracked data.