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Kitsch Bonnet

Fail

The top 5 brands take 97% of clicks, so Kitsch Bonnet is a Fail.

Flapen Score
34
34 / 100
Ranks 10,192 of 10,978 Beauty & Personal Care niches · −14 vs the category median of 48
Market size
$54K/yr258K searches / yr
90-day growth
-17.4%search demand this quarter
Competition
62%top-5 click share · 7 brands · 10 sellers

Flapen Score

Kitsch Bonnet against its category

The dotted line is the Beauty & Personal Care average. Past it, Kitsch Bonnet is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kitsch Bonnet market on Amazon at a glance

Shoppers on Amazon United States searched for Kitsch Bonnet 258K times last year and spent an estimated $54K. The top 5 brands take 97% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 258K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
258K
Growth, 90 days vs prior 90
-17.4%
Conversion, latest week
1.5%
Market size, estimated
$54Ka year
Top search term
kitsch bonnet114K searches a year

02 · Price

A sale here is worth $14.01.

Listings sell for $14.01 on average, from $5.58 to $28.23. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $14.01 that is $4K to $7K a year per listing.

Average price
$14.01under the $15 to $100 sweet spot
Price range
$5.58–$28.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Hair Bonnets. It carries 9,337 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#19in Hair Bonnets
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
9,337per listing
Listings tracked
21

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Kitsch Bonnet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

10

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

1%

  • Brand 148%
  • Brand 243%
  • Brand 32%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Search terms

Top Kitsch Bonnet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kitsch bonnet114K/yr
  • kitsch satin bonnet22K/yr
  • kitsch silk bonnet18K/yr
  • kitsch hair bonnet21K/yr
  • kitch bonnet11K/yr
  • kitsch bonnet for sleeping6K/yr
  • kitsch sleep bonnet11K/yr
  • bonnet kitsch9K/yr
  • silk bonnet kitsch10K/yr
  • kitsch hair bonnet for sleeping6K/yr

Reviews and returns

What reviews say buyers love and hate about Kitsch Bonnet

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Comfort-Overall”
21%of negative reviews mention “Size-Overall”
2.2%of orders come back
“Pretty Big”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Kitsch Bonnet questions

Answered from the same tracked data.