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Kitoko Oil Treatment for Hair

Fail

The top 5 products take 100% of clicks, so Kitoko Oil Treatment for Hair is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$41K/yr13K searches / yr
90-day growth
+23.2%search demand this quarter
Competition
100%top-5 click share · 4 brands · 10 sellers

Flapen Score

Kitoko Oil Treatment for Hair against its category

The dotted line is the Beauty & Personal Care average. Past it, Kitoko Oil Treatment for Hair is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kitoko Oil Treatment for Hair market on Amazon at a glance

Shoppers on Amazon United States searched for Kitoko Oil Treatment for Hair 13K times last year and spent an estimated $41K. All 4 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
+23.2%
Conversion, latest week
9.4%
Market size, estimated
$41Ka year
Peak month
December1.4× the quietest month
Top search term
kitoko hair oil11K searches a year

02 · Price

A sale here is worth $32.82.

Listings sell for $32.82 on average, from $8.43 to $49.73. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At $32.82 that is $8K to $16K a year per listing.

Average price
$32.82inside the $15 to $100 sweet spot
Price range
$8.43–$49.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
250–500
Revenue per listing a year
$8K–$16K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,200 within Hair Treatment Oils. It carries 352 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,200in Hair Treatment Oils
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
352per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Kitoko Oil Treatment for Hair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 151%
  • Brand 230%
  • Brand 316%
  • Brand 44%

Demand

Kitoko Oil Treatment for Hair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350Prime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews and returns

What reviews say buyers love and hate about Kitoko Oil Treatment for Hair

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Smell”
38%of negative reviews mention “Leak-Proof”
1.3%of orders come back
“Bottle leak”
A buyer, on “Leak-Proof”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kitoko Oil Treatment for Hair questions

Answered from the same tracked data.