Kitikiti

Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $749K a year.

Searches, last 12 months

187K

Growth, 90 days vs prior 90

-3.8%

Conversion, latest week

19.9%

Market size, estimated

$749Ka year

Peak month

May2.1× the quietest month

Top search term

scalpicin84K searches a year

Listings sell for $20.10 on average, from $6.71 to $81.02. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $20.10 that is $25K to $30K a year per listing.

Average price

$20.10inside the $15 to $100 sweet spot

Price range

$6.71–$81.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,250–1,500

Revenue per listing a year

$25K–$30K

Returns

0.5%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #253 within Scalp Treatments. It carries 7,459 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

91%

Out of stock, average day

0.5%

Average rank

#253in Scalp Treatments

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

7,459per listing

Listings tracked

32

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

61 months