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Kiss Natural Lashes

Fail

The top 5 brands take 100% of clicks, so Kiss Natural Lashes is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$137K/yr164K searches / yr
90-day growth
+28.8%search demand this quarter
Competition
60%top-5 click share · 3 brands · 62 sellers

Flapen Score

Kiss Natural Lashes against its category

The dotted line is the Beauty & Personal Care average. Past it, Kiss Natural Lashes is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kiss Natural Lashes market on Amazon at a glance

Shoppers on Amazon United States searched for Kiss Natural Lashes 164K times last year and spent an estimated $137K. All 3 brands take every click. Demand peaks in May–Jun. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $137K a year.

Searches, last 12 months
164K
Growth, 90 days vs prior 90
+28.8%
Conversion, latest week
8.8%
Market size, estimated
$137Ka year
Peak month
June5.3× the quietest month
Top search term
ardell 42032K searches a year

02 · Price

A sale here is worth $9.52.

Listings sell for $9.52 on average, from $4.36 to $20.83. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At $9.52 that is $19K to $24K a year per listing.

Average price
$9.52under the $15 to $100 sweet spot
Price range
$4.36–$20.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
2,000–2,500
Revenue per listing a year
$19K–$24K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #304 within Makeup Brushes & Tools. It carries 4,505 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#304in Makeup Brushes & Tools
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
4,505per listing
Listings tracked
20

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Kiss Natural Lashes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

62

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

0%

  • Brand 167%
  • Brand 226%
  • Brand 36%
  • Open — no brand owns it (0%)

Demand

Kiss Natural Lashes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun · busiest ÷ quietest = 5.3×

Search terms

Top Kiss Natural Lashes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ardell 42032K/yr
  • ardell lashes 42011K/yr
  • kiss natural lashes16K/yr
  • ardell 420 lashes15K/yr
  • natural fakelashes12K/yr
  • ardell naked420 lashes11K/yr
  • kiss lashes natural9K/yr
  • kiss looks so natural eyelashes7K/yr
  • kiss the new natural lashes7K/yr
  • light lashes6K/yr

Reviews and returns

What reviews say buyers love and hate about Kiss Natural Lashes

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Eyelash Quality”
22%of negative reviews mention “Eyelash Quality”
1.2%of orders come back
“Mediocre Lashes”
A buyer, on “Eyelash Quality”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kiss Natural Lashes questions

Answered from the same tracked data.