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Kiss Hair Dye

Fail

The top 5 brands take 100% of clicks, so Kiss Hair Dye is a Fail.

Flapen Score
37
37 / 100
Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48
Market size
$48K/yr155K searches / yr
90-day growth
-8.6%search demand this quarter
Competition
55%top-5 click share · 4 brands · 12 sellers

Flapen Score

Kiss Hair Dye against its category

The dotted line is the Beauty & Personal Care average. Past it, Kiss Hair Dye is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kiss Hair Dye market on Amazon at a glance

Shoppers on Amazon United States searched for Kiss Hair Dye 155K times last year and spent an estimated $48K. All 4 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
155K
Growth, 90 days vs prior 90
-8.6%
Conversion, latest week
3.8%
Market size, estimated
$48Ka year
Top search term
kiss hair dye49K searches a year

02 · Price

A sale here is worth $8.18.

Listings sell for $8.18 on average, from $6.13 to $11.57. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $8.18 that is $2K to $4K a year per listing.

Average price
$8.18under the $15 to $100 sweet spot
Price range
$6.13–$11.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #341 within Hair Coloring Products. It carries 5,198 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#341in Hair Coloring Products
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
5,198per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Kiss Hair Dye products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

0%

  • Brand 139%
  • Brand 237%
  • Brand 320%
  • Brand 44%

Demand

Kiss Hair Dye search demand

Weekly searches over the year. Pick a range.

4K3KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Kiss Hair Dye search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kiss hair dye49K/yr
  • kiss tintation hair dye21K/yr
  • kiss express15K/yr
  • tintation hair dye14K/yr
  • kiss express semi permanent hair color8K/yr
  • kiss tintation9K/yr
  • kiss semi permanent hair color7K/yr
  • kiss express black13K/yr
  • kiss hair color6K/yr
  • kiss dye4K/yr

FAQ

Common Kiss Hair Dye questions

Answered from the same tracked data.