kiss hair dye
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,198.11avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.18avg listing price — sweet spot $15–$100
Growth
Bad-8.6%90-day search growth — must beat 0% to launch
Market size
Bad$48K$48K/yr · 155K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$6.13–$11.57cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, kiss hair dye is a $48K/yr Amazon United States market (155K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
kiss hair dye market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $41K–$49K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #341
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 89%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
55%
Top 20: 100%
Open market
0%
- Red By Kiss39%
- KISS37%
- Red by Kiss20%
- Kiss Express4%
Demand
Weekly Amazon search volume, last 19 weeks — -8.6% search growth over the last 90 days.Top kiss hair dye search terms
- kiss hair dye49K/yr
- kiss tintation hair dye21K/yr
- kiss express15K/yr
- tintation hair dye14K/yr
- kiss express semi permanent hair color8K/yr
- kiss tintation9K/yr
- kiss semi permanent hair color7K/yr
- kiss express black13K/yr
- kiss hair color6K/yr
- kiss dye4K/yr
Top kiss hair dye products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kiss Express Semi-Permanent Hair Color Vivid Highly Pigmented Dye for Vibrant Hair Gentle Formula Gray Coverage pH Balanced 23 Intermixable Shades All Hair Types (3.5 oz Black 2 Count)
KISS$11.574.4★4,583 rev
Red by Kiss Tintation Semi-Permanent Hair Color Aloe Vera Water Based Argan Oil Olive Oil Collagen & Keratin Long-Lasting Color Dye (Atomic Pink 5 Fl Oz)
Red By Kiss$6.364.1★10,495 rev
Kiss Express Color #K99 Semi- Permanent Jet Black 3.5 Ounce (Pack of 2)
KISS$10.794.4★4,583 rev
Red by Kiss Tintation Semi-Permanent Hair Color Aloe Vera Water Based Argan Oil Olive Oil Collagen & Keratin Long-Lasting Color Dye (Purple Passion 5 Fl Oz)
Red By Kiss$6.384.1★10,495 rev
Red by Kiss Tintation Semi-Permanent Hair Color Aloe Vera Water Based Argan Oil Olive Oil Collagen & Keratin Long-Lasting Color Dye (Honey Brown 5 Fl Oz)
Red By Kiss$6.404.1★10,495 rev
Newest
by launch date
Red by Kiss Tintation Semi-Permanent Hair Color Aloe Vera Water Based Argan Oil Olive Oil Collagen & Keratin Long-Lasting Color Dye (Red Velvet 2 Pk 5 Fl Oz)
Red by Kiss$9.32549 rev
Red by Kiss Tintation Semi-Permanent Hair Color Aloe Vera Water Based Argan Oil Olive Oil Collagen & Keratin Long-Lasting Color Dye (Crimson 5 Fl Oz)
Red by Kiss$10.07365 rev
Red by Kiss Tintation Semi-Permanent Hair Color Aloe Vera Water Based Argan Oil Olive Oil Collagen & Keratin Long-Lasting Color Dye (Cajun Spice 2 Pk 5 Fl Oz)
Red by Kiss$9.31194 rev
Red by Kiss Tintation Semi-Permanent Hair Color Aloe Vera Water Based Argan Oil Olive Oil Collagen & Keratin Long-Lasting Color Dye (Atomic Pink 2 Pk 5 Fl Oz)
Red by Kiss$9.42261 rev
Red by Kiss Tintation Semi-Permanent Hair Color Aloe Vera Water Based Argan Oil Olive Oil Collagen & Keratin Long-Lasting Color Dye (Blue Moonlight 2 Pk 5 Fl Oz)
Red by Kiss$9.05183 rev
Trending
90-day click momentum
Red by Kiss Tintation Semi-Permanent Hair Color Aloe Vera Water Based Argan Oil Olive Oil Collagen & Keratin Long-Lasting Color Dye (Ruby Red 5 Fl Oz)
Red By Kiss$6.134.1★
Red by Kiss Tintation Semi-Permanent Hair Color Aloe Vera Water Based Argan Oil Olive Oil Collagen & Keratin Long-Lasting Color Dye (Neon Orange 5 Fl Oz)
Red By Kiss$6.294.1★
Kiss Express Color #K99 Semi- Permanent Jet Black 3.5 Ounce (Pack of 2)
KISS$10.794.4★
Red by Kiss Tintation Semi-Permanent Hair Color Aloe Vera Water Based Argan Oil Olive Oil Collagen & Keratin Long-Lasting Color Dye (Atomic Pink 2 Pk 5 Fl Oz)
Red by Kiss$9.424.0★
Kiss Express Semi-Permanent Hair Color Vivid Highly Pigmented Dye for Vibrant Hair Gentle Formula Gray Coverage pH Balanced 23 Intermixable Shades All Hair Types (3.5 oz Black 2 Count)
KISS$11.574.4★
Common questions
- Is kiss hair dye profitable to sell on Amazon United States?
- The niche generates $48K/yr across 18 tracked products. 90-day search growth is -8.6%. Flapen's verdict: Skip it (37/100).
- How competitive is the kiss hair dye niche?
- 4 brands and 12 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.
- What does it cost to enter the kiss hair dye niche?
- Listings span $6.13–$11.57; the average listing price is $8.18 (sweet spot $15–$100). The average incumbent carries 5,198 reviews — the moat a new listing must climb.