Skip to content

Kirkland Makeup Remover Wipes

Fail

Demand is soft, at -54.4% this quarter, so Kirkland Makeup Remover Wipes is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$143K/yr32K searches / yr
90-day growth
-54.4%search demand this quarter
Competition
87%top-5 click share · 4 brands · 67 sellers

Flapen Score

Kirkland Makeup Remover Wipes against its category

The dotted line is the Beauty & Personal Care average. Past it, Kirkland Makeup Remover Wipes is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kirkland Makeup Remover Wipes market on Amazon at a glance

Shoppers on Amazon United States searched for Kirkland Makeup Remover Wipes 32K times last year and spent an estimated $143K. All 4 brands take every click. Demand peaks in Feb–Mar–Apr. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 17.7% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.7% of those searches ended in a purchase. Searches in the last 90 days moved -54.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $143K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-54.4%
Conversion, latest week
17.7%
Market size, estimated
$143Ka year
Peak month
March2.3× the quietest month
Top search term
kirkland makeup remover wipes13K searches a year

02 · Price

A sale here is worth $25.01.

Listings sell for $25.01 on average, from $7.94 to $36.56. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $25.01 that is $6K to $13K a year per listing.

Average price
$25.01inside the $15 to $100 sweet spot
Price range
$7.94–$36.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$6K–$13K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #451 within Cleansers. It carries 17,424 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
38%
Out of stock, average day
10.3%
Average rank
#451in Cleansers
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
17,424per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Kirkland Makeup Remover Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

67

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 150%
  • Brand 243%
  • Brand 34%
  • Brand 43%

Demand

Kirkland Makeup Remover Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '25Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 2.3×

Search terms

Top Kirkland Makeup Remover Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kirkland makeup remover wipes13K/yr
  • kirkland face wipes makeup remover6K/yr
  • kirkland face wipes5K/yr
  • kirkland daily makeup remover towelettes3K/yr
  • kirkland makeup wipes2K/yr
  • kirkland facial towelettes3K/yr

Reviews and returns

What reviews say buyers love and hate about Kirkland Makeup Remover Wipes

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Smell”
0.2%of orders come back
“These smell weird”
A buyer, on “Smell”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kirkland Makeup Remover Wipes questions

Answered from the same tracked data.