Kirkland Makeup Remover Wipes
FailDemand is soft, at -54.4% this quarter, so Kirkland Makeup Remover Wipes is a Fail.
- Flapen Score
- 39 / 100Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 4839
- Market size
- $143K/yr32K searches / yr
- 90-day growth
- -54.4%search demand this quarter
- Competition
- 87%top-5 click share · 4 brands · 67 sellers
Flapen Score
Kirkland Makeup Remover Wipes against its category
The dotted line is the Beauty & Personal Care average. Past it, Kirkland Makeup Remover Wipes is stronger. Inside it, weaker.
Market
The Kirkland Makeup Remover Wipes market on Amazon at a glance
Shoppers on Amazon United States searched for Kirkland Makeup Remover Wipes 32K times last year and spent an estimated $143K. All 4 brands take every click. Demand peaks in Feb–Mar–Apr. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 17.7% of those searches ended in a purchase.
Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.7% of those searches ended in a purchase. Searches in the last 90 days moved -54.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $143K a year.
- Searches, last 12 months
- 32K
- Growth, 90 days vs prior 90
- -54.4%
- Conversion, latest week
- 17.7%
- Market size, estimated
- $143Ka year
- Peak month
- March2.3× the quietest month
- Top search term
- kirkland makeup remover wipes13K searches a year
02 · Price
A sale here is worth $25.01.
Listings sell for $25.01 on average, from $7.94 to $36.56. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $25.01 that is $6K to $13K a year per listing.
- Average price
- $25.01inside the $15 to $100 sweet spot
- Price range
- $7.94–$36.56
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $6K–$13K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
25% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #451 within Cleansers. It carries 17,424 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 38%
- Out of stock, average day
- 10.3%
- Average rank
- #451in Cleansers
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 17,424per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Kirkland Makeup Remover Wipes products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kirkland Signature Daily Facial Towelettes 180 Count
- Price
- $33.90
- Rating
- 4.5/5
- Reviews
- 236
- Age
- 5y ago

Kirkland Daily Facial Towelettes - 150 ct
- Price
- $36.56
- Rating
- 4.8/5
- Reviews
- 302
- Age
- 10y ago

Kirkland Signature Daily Facial Towelettes (2)
- Price
- $15.72
- Rating
- 4.0/5
- Reviews
- 22
- Age
- 4y ago

KIRKLAND Signature Daily Facial Towellettes 4.53 Pound (180 Count 1-Box)
- Price
- $30.64
- Rating
- 4.6/5
- Reviews
- 1,590
- Age
- 8y ago

Kirkland Signature Daily Makeup Remover Towelettes 180 Count
- Price
- $31.29
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 1y ago
Trending
estimated 90-day click momentum
Kirkland Daily Facial Towelettes - 150 ct
- Price
- $36.56
- Rating
- 4.8/5
- Reviews
- 302
- Age
- 10y ago

Kirkland Signature Daily Facial Towelettes (2)
- Price
- $15.72
- Rating
- 4.0/5
- Reviews
- 22
- Age
- 4y ago

Kirkland Signature Daily Facial Towelettes 180 Count
- Price
- $33.90
- Rating
- 4.5/5
- Reviews
- 236
- Age
- 5y ago

Kirkland Signature Daily Makeup Remover Towelettes 180 Count
- Price
- $31.29
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 1y ago

Amazon Basics Makeup Remover Wipes Formulated without Fragrance and Alcohol-Free Gentle Cleansing Removes Waterproof Mascara Dermatologist Tested 25 Count Pack of 2
- Price
- $7.94
- Rating
- 4.4/5
- Reviews
- 16,374
- Age
- 2y ago
Newest
by launch date
Kirkland Signature Daily Makeup Remover Towelettes 180 Count
- Price
- $31.29
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 1y ago

Amazon Basics Makeup Remover Wipes Formulated without Fragrance and Alcohol-Free Gentle Cleansing Removes Waterproof Mascara Dermatologist Tested 25 Count Pack of 2
- Price
- $7.94
- Rating
- 4.4/5
- Reviews
- 16,374
- Age
- 2y ago

Kirkland Signature Daily Facial Towelettes (2)
- Price
- $15.72
- Rating
- 4.0/5
- Reviews
- 22
- Age
- 4y ago

Kirkland Signature Daily Facial Towelettes 180 Count
- Price
- $33.90
- Rating
- 4.5/5
- Reviews
- 236
- Age
- 5y ago

KIRKLAND SIGNATURE Paraben Free Micellar Daily Facial Cleansing Towelettes 180 Count
- Price
- $34.50
- Rating
- 4.6/5
- Reviews
- 546
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
67
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
87%
Top 20: 100%
Open market
0%
- Costco50%
- KIRKLAND43%
- Amazon Basics4%
- Neutrogena3%
Demand
Kirkland Makeup Remover Wipes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Apr · busiest ÷ quietest = 2.3×
Search terms
Top Kirkland Makeup Remover Wipes search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kirkland makeup remover wipes13K/yr
- kirkland face wipes makeup remover6K/yr
- kirkland face wipes5K/yr
- kirkland daily makeup remover towelettes3K/yr
- kirkland makeup wipes2K/yr
- kirkland facial towelettes3K/yr
Reviews and returns
What reviews say buyers love and hate about Kirkland Makeup Remover Wipes
We read the reviews and the return reasons for every product selling here.
“These smell weird”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kirkland Makeup Remover Wipes questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









