Is kirkland makeup remover wipes profitable to sell on Amazon United States?

The niche generates $143K/yr across 8 tracked products. 90-day search growth is -54.4%. Flapen's verdict: Skip it (39/100).

How competitive is the kirkland makeup remover wipes niche?

4 brands and 67 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in kirkland makeup remover wipes?

Top complaints mined from reviews: Smell, Moist/Dry, Sensitivity-Overall. The return rate is 0.2%.

When does demand for kirkland makeup remover wipes peak?

Demand peaks in Feb–Mar–Apr; the busiest month runs 2.3× the quietest.

What does it cost to enter the kirkland makeup remover wipes niche?

Listings span $7.94–$36.56; the average listing price is $25.01 (sweet spot $15–$100). The average incumbent carries 17,424 reviews — the moat a new listing must climb.

kirkland makeup remover wipes

Skip it

Soft demand (-54.4% this quarter) — this niche doesn't clear our bar today.

Conversion

Incredible17.7%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Incredible$25.01

avg listing price — sweet spot $15–$100

Price range

Great$7.94–$36.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$143K

$143K/yr · 32K searches

Review moat

Bad17,424

avg incumbent reviews — the moat a new listing must climb

Competition

Bad87%

top-5 click share — a locked-up shelf

Growth

Bad-54.4%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, kirkland makeup remover wipes is a $143K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 39/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

kirkland makeup remover wipes market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: $75K–$100K; units × avg price
Conversion rate: 17.7%
Avg BSR: #451
Page quality: 0%
Prime: 38%
Sponsored: 25%
Out of stock: 10.3%
Avg brand age: 67 months
Avg seller age: 146 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Costco50%
KIRKLAND43%
Amazon Basics4%
Neutrogena3%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -54.4% search growth over the last 90 days.

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 2.3×

Open Trend

Top kirkland makeup remover wipes search terms

kirkland makeup remover wipes13K/yr -53.1%11.2% conv.
kirkland face wipes makeup remover6K/yr -63.9%12.8% conv.
kirkland face wipes5K/yr -44.1%12.7% conv.
kirkland daily makeup remover towelettes3K/yr -54.0%14.1% conv.
kirkland makeup wipes2K/yr -46.7%10.2% conv.
kirkland facial towelettes3K/yr -61.6%13.1% conv.

All search terms

Top kirkland makeup remover wipes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kirkland Signature Daily Facial Towelettes 180 Count

Costco$33.904.5★236 rev

Kirkland Daily Facial Towelettes - 150 ct

KIRKLAND$36.564.8★302 rev

Kirkland Signature Daily Facial Towelettes (2)

KIRKLAND$15.724.0★22 rev

KIRKLAND Signature Daily Facial Towellettes 4.53 Pound (180 Count 1-Box)

KIRKLAND$30.644.6★1,590 rev

Kirkland Signature Daily Makeup Remover Towelettes 180 Count

KIRKLAND$31.294.4★28 rev

Newest

by launch date

Kirkland Signature Daily Makeup Remover Towelettes 180 Count

KIRKLAND$31.2928 rev

1y ago

Amazon Basics Makeup Remover Wipes Formulated without Fragrance and Alcohol-Free Gentle Cleansing Removes Waterproof Mascara Dermatologist Tested 25 Count Pack of 2

Amazon Basics$7.9416,374 rev

2y ago

Kirkland Signature Daily Facial Towelettes (2)

KIRKLAND$15.7222 rev

4y ago

Kirkland Signature Daily Facial Towelettes 180 Count

Costco$33.90236 rev

5y ago

KIRKLAND SIGNATURE Paraben Free Micellar Daily Facial Cleansing Towelettes 180 Count

KIRKLAND$34.50546 rev

7y ago

What buyers say about kirkland makeup remover wipes

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Better than other brands”

Cleansing13%

“Great product for cleaning”

Ease Of Cleaning13%

“Paired with a good cleanser”

Soft Feel9%

“VERY EFFECTIVE-SOFTENS AND CLEANS”

Value For Money7%

“extremely affordable”

Ease Of Use6%

“Fast, easy & makes cleanup a breeze”

Advertised Vs Actual Product5%

“As advertised”

Moist/Dry4%

“Soft and moisturizing”

Smell3%

“have a clean fragrance”

Allergies3%

“No skin irritation”

What buyers complain about

Smell11%

“These smell weird”

Moist/Dry10%

“Kind of dry”

Sensitivity-Overall7%

“Not for sensitive skin”

Allergies6%

“My skin turned red”

Ease Of Cleaning5%

“made a mess”

Value For Money5%

“Too expensive”

Thickness4%

“They are half of thickness of the real ones”

Size-Overall4%

“the wipes are tiny”

Functionality-Overall3%

“not very effective”

Skin Health3%

“Burned face whenever tried to use it”

Top return reasons

Advertised Vs Actual Product23%

Value For Money20%

Smell17%

Moist/Dry7%

Size-Overall6%

Defective Material/Parts3%