Kinky Straight Human Hair Wig

Shoppers searched for this 547K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $269K a year.

Searches, last 12 months

547K

Growth, 90 days vs prior 90

-23.8%

Conversion, latest week

0.6%

Market size, estimated

$269Ka year

Peak month

January1.7× the quietest month

Top search term

kinkystraight human hair wig153K searches a year

Listings sell for $87.79 on average, from $18.50 to $152.66. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $87.79 that is $9K to $22K a year per listing.

Average price

$87.79inside the $15 to $100 sweet spot

Price range

$18.50–$152.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$9K–$22K

Returns

5.3%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #1,741 within Wigs. It carries 686 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

9.3%

Average rank

#1,741in Wigs

Average rating

4.00 starsAmazon United States average 4.42 stars

Average reviews

686per listing

Listings tracked

31

15 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

4Amazon's first-year sales bar

Average brand age

26 months