Kinky Curly Wig

Shoppers searched for this 653K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $460K a year.

Searches, last 12 months

653K

Growth, 90 days vs prior 90

+15.5%

Conversion, latest week

0.7%

Market size, estimated

$460Ka year

Peak month

November1.8× the quietest month

Top search term

burmese curly wig205K searches a year

Listings sell for $103.49 on average, from $18.65 to $215.83. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $103.49 that is $0 to $10K a year per listing.

Average price

$103.49above the $15 to $100 sweet spot

Price range

$18.65–$215.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$10K

Returns

5.1%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #1,040 within Wigs. It carries 627 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

8.5%

Average rank

#1,040in Wigs

Average rating

3.99 starsAmazon United States average 4.42 stars

Average reviews

627per listing

Listings tracked

66

32 products launched here in the last 12 months. Amazon counts 17 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

32

Successful launches

17Amazon's first-year sales bar

Average brand age

26 months