Kinky Curly Hair

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months

168K

Growth, 90 days vs prior 90

+18.4%

Conversion, latest week

0.4%

Market size, estimated

$36Ka year

Peak month

September1.4× the quietest month

Top search term

afro kinky-curly human hair bundles35K searches a year

Listings sell for $58.40 on average, from $22.82 to $130.07. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $58.40 that is $0 to $6K a year per listing.

Average price

$58.40inside the $15 to $100 sweet spot

Price range

$22.82–$130.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

4.5%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #1,400 within Hair Extensions. It carries 913 reviews at 3.92 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

8.0%

Average rank

#1,400in Hair Extensions

Average rating

3.92 starsAmazon United States average 4.42 stars

Average reviews

913per listing

Listings tracked

26

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

24 months