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Kinky Curly Hair

Fail

Buyers convert on only 0.4% of searches, so Kinky Curly Hair is a Fail.

Filters Quality Gap High Price
Flapen Score
45
45 / 100Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$36K/yr168K searches / yr
90-day growth
+18.4%search demand this quarter
Competition
61%top-5 click share · 19 brands · 20 sellers

Flapen Score

Kinky Curly Hair against its category

The dotted line is the Beauty & Personal Care average. Past it, Kinky Curly Hair is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Kinky Curly Hair market on Amazon at a glance

Shoppers on Amazon United States searched for Kinky Curly Hair 168K times last year and spent an estimated $36K. The top 5 brands take 72% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
168K
Growth, 90 days vs prior 90
+18.4%
Conversion, latest week
0.4%
Market size, estimated
$36Ka year
Peak month
September1.4× the quietest month
Top search term
afro kinky-curly human hair bundles35K searches a year

02 · Price

A sale here is worth $58.40.

Listings sell for $58.40 on average, from $22.82 to $130.07. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $58.40 that is $0 to $6K a year per listing.

Average price
$58.40inside the $15 to $100 sweet spot
Price range
$22.82–$130.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #1,400 within Hair Extensions. It carries 913 reviews at 3.92 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
8.0%
Average rank
#1,400in Hair Extensions
Average rating
3.92 starsAmazon United States average 4.42 stars
Average reviews
913per listing
Listings tracked
26

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
24 months

Products

Top Kinky Curly Hair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

20

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

61%

Top 20: 95%

Open market

24%

  • Brand 135%
  • Brand 216%
  • Brand 311%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Kinky Curly Hair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Kinky Curly Hair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • afro kinky-curly human hair bundles35K/yr
  • afro curly bundles19K/yr
  • 4c bundles human hair14K/yr
  • mongolian afro kinky-curly human hair bundles bly13K/yr
  • afro kinky curly bundles9K/yr
  • afro kinky bundles9K/yr
  • 4c human hair bundles9K/yr
  • afro kinky curly8K/yr
  • 4c hair bundles5K/yr
  • afro kinky curly hair5K/yr

Reviews and returns

What reviews say buyers love and hate about Kinky Curly Hair

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Soft Feel”
16%of negative reviews mention “Hair Related”
4.5%of orders come back
“Hair is not the texture it is described to be”
A buyer, on “Hair Related”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

Keep looking

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FAQ

Common Kinky Curly Hair questions

Answered from the same tracked data.