kindred goods perfume
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$22.42avg listing price — sweet spot $15–$100
Price range
Great$10.36–$52.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+34.2%90-day search growth — must beat 0% to launch
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,188.73avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$19K$19K/yr · 53K searches
According to Flapen's Amazon United States niche tracking, kindred goods perfume is a $19K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
kindred goods perfume market data
- Units sold / yr
- 2K–3K
- avg 500–750/product
- Revenue / yr
- $45K–$56K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #1,111
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 68%
- Out of stock
- 25.6%
- Avg brand age
- 94 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
121
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
50%
Top 20: 97%
Open market
5%
- Old Navy34%
- Dana34%
- Coty10%
- REVLON9%
- Kindred Bravely4%
- Vanilla Musk4%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +34.2% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.5×
Top kindred goods perfume search terms
- navy perfume for women22K/yr
- navy perfume12K/yr
- old navy perfume6K/yr
- kindred goods4K/yr
- old navy perfume for women4K/yr
- kindred goods perfume4K/yr
Top kindred goods perfume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dana Navy Cologne Spray for Men 3.4 Ounce
Dana$25.254.5★230 rev
Exclamation By Coty For Women. Cologne Spray 1.7 OZ
Coty$15.494.6★5,505 rev
Old Navy Kindred Goods Golden Pear & Woods Eau de Parfum 1 oz Womens Perfume
Old Navy$29.245.0★14 rev
Old Navy Kindred Goods Freesia Petals & Rain Hair and Body Mist 5.4 fl. oz
Old Navy$25.134.6★59 rev
Kindred Bravely Womens Sustainable Brief Panty 5 Pack | Comfortable Maternity & Postpartum Underwear (Assorted Medium/Large)
Kindred Bravely$35.394.1★70 rev
Newest
by launch dateKindred Bravely Womens Sustainable Brief Panty 5 Pack | Comfortable Maternity & Postpartum Underwear (Assorted Medium/Large)
Kindred Bravely$35.3970 rev
Old Navy Kindred Goods Pink Poppy & Starfruit Hair & Body Mist 5.4 fl. oz
Old Navy$24.1540 rev
Old Navy Kindred Goods Golden Pear & Woods Eau de Parfum 1 oz Womens Perfume
Old Navy$29.2414 rev
Old Navy Kindred Goods Freesia Petals & Rain Hair and Body Mist 5.4 fl. oz
Old Navy$25.1359 rev
Old Navy Kindred Goods Cotton Flower & Shea Hair and Body Mist 5.4 fl. oz
Old Navy$26.4351 rev
Trending
90-day click momentumKindred Bravely Womens Sustainable Brief Panty 5 Pack | Comfortable Maternity & Postpartum Underwear (Assorted Medium/Large)
Kindred Bravely$35.394.1★
Navy Cologne .3 Oz By Dana
Dana$14.983.7★
Old Navy Kindred Goods Orange Blossom & Tea Hair and Body Mist 5.4 fl. oz
Old Navy$20.474.5★
Revlon Charlie Blue Edt for Women 3.4 Oz/ 100 Ml 3.4 Fl Oz
REVLON$10.364.6★
Exclamation By Coty For Women. Cologne Spray 1.7 OZ
Coty$15.494.6★
What buyers say about kindred goods perfume
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrance”
“great value”
“Exactly what I ordered”
“Excellent Product”
“Classy soft”
“Gift”
“Good size bottle”
“Charlie blue is excellent”
“This sure glue is so good”
“seems to reactivate when the body gets warm”
What buyers complain about
“Bad smell”
“Doesnt last more then 5 minutes”
“Not worth the price”
“Bottle is small”
“Cheap low grade”
“the bottle doesnt look like that”
“I had an allergic reaction”
“Pump is junk”
“was very difficult to get out”
“Hello, my item arrived defective it has a black thing floating around inside of the bottle”
Top return reasons
Common questions
- Is kindred goods perfume profitable to sell on Amazon United States?
- The niche generates $19K/yr across 22 tracked products. 90-day search growth is +34.2%. Flapen's verdict: Skip it (48/100).
- How competitive is the kindred goods perfume niche?
- 8 brands and 121 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in kindred goods perfume?
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.0%.
- When does demand for kindred goods perfume peak?
- Demand peaks in Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the kindred goods perfume niche?
- Listings span $10.36–$52.28; the average listing price is $22.42 (sweet spot $15–$100). The average incumbent carries 2,189 reviews — the moat a new listing must climb.