Kindred Goods Perfume
FailShoppers spend an estimated $19K a year here, so Kindred Goods Perfume is a Fail.
- Flapen Score
- 48 / 100Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median48
- Market size
- $19K/yr53K searches / yr
- 90-day growth
- +34.2%search demand this quarter
- Competition
- 50%top-5 click share · 8 brands · 121 sellers
Flapen Score
Kindred Goods Perfume against its category
The dotted line is the Beauty & Personal Care average. Past it, Kindred Goods Perfume is stronger. Inside it, weaker.
Market
The Kindred Goods Perfume market on Amazon at a glance
Shoppers on Amazon United States searched for Kindred Goods Perfume 53K times last year and spent an estimated $19K. The top 5 brands take 91% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +34.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.
- Searches, last 12 months
- 53K
- Growth, 90 days vs prior 90
- +34.2%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $19Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- navy perfume for women22K searches a year
02 · Price
A sale here is worth $22.42.
Listings sell for $22.42 on average, from $10.36 to $52.28. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 500 to 750 of them. At $22.42 that is $11K to $17K a year per listing.
- Average price
- $22.42inside the $15 to $100 sweet spot
- Price range
- $10.36–$52.28
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $11K–$17K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 25.6% of listings are out of stock. The average listing ranks #1,111 within Women's. It carries 2,189 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 82%
- Out of stock, average day
- 25.6%
- Average rank
- #1,111in Women's
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 2,189per listing
- Listings tracked
- 22
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 94 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 94 months
Products
Top Kindred Goods Perfume products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
121
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
50%
Top 20: 97%
Open market
5%
- Brand 134%
- Brand 234%
- Brand 310%
- Brand 49%
- Brand 54%
- Brand 64%
- Open — no brand owns it (2 brands, 5%)
Demand
Kindred Goods Perfume search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.5×
Search terms
Top Kindred Goods Perfume search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- navy perfume for women22K/yr
- navy perfume12K/yr
- old navy perfume6K/yr
- kindred goods4K/yr
- old navy perfume for women4K/yr
- kindred goods perfume4K/yr
Reviews and returns
What reviews say buyers love and hate about Kindred Goods Perfume
We read the reviews and the return reasons for every product selling here.
“Bad smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
24 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kindred Goods Perfume questions
Answered from the same tracked data.