Kim Kardashian
FailThe top 5 brands take 100% of clicks, so Kim Kardashian is a Fail.
- Flapen Score
- 38 / 100Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 4838
- Market size
- $86K/yr163K searches / yr
- 90-day growth
- +0.0%search demand this quarter
- Competition
- 72%top-5 click share · 1 brands · 119 sellers
Flapen Score
Kim Kardashian against its category
The dotted line is the Beauty & Personal Care average. Past it, Kim Kardashian is stronger. Inside it, weaker.
Market
The Kim Kardashian market on Amazon at a glance
Shoppers on Amazon United States searched for Kim Kardashian 163K times last year and spent an estimated $86K. One brand takes every click. Demand peaks in Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.
- Searches, last 12 months
- 163K
- Growth, 90 days vs prior 90
- +0.0%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $86Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- katy perry perfume76K searches a year
02 · Price
A sale here is worth $22.98.
Listings sell for $22.98 on average, from $19.60 to $26.97. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $22.98 that is $6K to $11K a year per listing.
- Average price
- $22.98inside the $15 to $100 sweet spot
- Price range
- $19.60–$26.97
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $6K–$11K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,420 within Women's. It carries 3,597 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 64%
- Out of stock, average day
- 0.0%
- Average rank
- #2,420in Women's
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 3,597per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Kim Kardashian products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
119
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Brand 1100%
Demand
Kim Kardashian search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Kim Kardashian search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- katy perry perfume76K/yr
- katy perry53K/yr
- meow katy perry perfume9K/yr
- perfume katy perry8K/yr
- katy perry meow perfume5K/yr
- miau katy perry perfume4K/yr
- katy perry perfume for women3K/yr
- katy perry meow4K/yr
- meow perfume by katy perry2K/yr
Reviews and returns
What reviews say buyers love and hate about Kim Kardashian
We read the reviews and the return reasons for every product selling here.
“all I could smell was alcohol”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kim Kardashian questions
Answered from the same tracked data.









