kiehls ultra facial cleanser
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible18.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$19.65avg listing price — sweet spot $15–$100
Price range
Great$13.82–$25.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,410.8avg incumbent reviews — the moat a new listing must climb
Growth
Okay+11.0%90-day search growth — must beat 0% to launch
Market size
Okay$175K$175K/yr · 48K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kiehls ultra facial cleanser is a $175K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 44/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
kiehls ultra facial cleanser market data
- Units sold / yr
- 8K–10K
- avg 2,000–2,500/product
- Revenue / yr
- $157K–$197K
- units × avg price
- Conversion rate
- 18.5%
- Avg BSR
- #153
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 0.0%
- Avg brand age
- 89 months
- Avg seller age
- 133 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Kiehl's81%
- Kiehls19%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.0% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.5×
Top kiehls ultra facial cleanser products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kiehls Ultra Facial Cleanser Gentle Face Wash for All Skin Types Foaming and Hydrating Formula Gently Exfoliates and Moisturizes Removes Makeup and Oil Dermatologist-Tested and Fragrance-Free
Kiehl's$20.944.7★2,857 rev
Kiehls Ultra Facial Cleanser Gentle Face Wash for All Skin Types Foaming and Hydrating Formula Gently Exfoliates and Moisturizes Removes Makeup and Oil Dermatologist-Tested and Fragrance-Free
Kiehls$13.824.7★2,857 rev
Kiehls Ultra Facial Barrier-Hydrating Cleanser Cream-To-Foam Non-Stripping Daily Face Wash For All Skin Types Including Sensitive - 5 Fl Oz
Kiehl's$22.464.7★332 rev
Kiehls Rare Earth Deep Pore Daily Cleanser Gentle Exfoliating Face Wash for Oily Skin Detoxifies & Exfoliates Skin Minimizes Pores with Amazonian White Clay Fragrance-free - 5 fl oz
Kiehl's$25.334.7★676 rev
Kiehls Ultra Facial Barrier-Hydrating Cleanser Cream-To-Foam Non-Stripping Daily Face Wash For All Skin Types Including Sensitive - 2.5 Fl Oz
Kiehl's$15.684.7★332 rev
Newest
by launch dateKiehls Ultra Facial Barrier-Hydrating Cleanser Cream-To-Foam Non-Stripping Daily Face Wash For All Skin Types Including Sensitive - 5 Fl Oz
Kiehl's$22.46332 rev
Kiehls Ultra Facial Barrier-Hydrating Cleanser Cream-To-Foam Non-Stripping Daily Face Wash For All Skin Types Including Sensitive - 2.5 Fl Oz
Kiehl's$15.68332 rev
Kiehls Ultra Facial Cleanser Gentle Face Wash for All Skin Types Foaming and Hydrating Formula Gently Exfoliates and Moisturizes Removes Makeup and Oil Dermatologist-Tested and Fragrance-Free
Kiehl's$20.942,857 rev
Kiehls Ultra Facial Cleanser Gentle Face Wash for All Skin Types Foaming and Hydrating Formula Gently Exfoliates and Moisturizes Removes Makeup and Oil Dermatologist-Tested and Fragrance-Free
Kiehls$13.822,857 rev
Kiehls Rare Earth Deep Pore Daily Cleanser Gentle Exfoliating Face Wash for Oily Skin Detoxifies & Exfoliates Skin Minimizes Pores with Amazonian White Clay Fragrance-free - 5 fl oz
Kiehl's$25.33676 rev
Trending
90-day click momentumKiehls Rare Earth Deep Pore Daily Cleanser Gentle Exfoliating Face Wash for Oily Skin Detoxifies & Exfoliates Skin Minimizes Pores with Amazonian White Clay Fragrance-free - 5 fl oz
Kiehl's$25.334.7★
Kiehls Ultra Facial Barrier-Hydrating Cleanser Cream-To-Foam Non-Stripping Daily Face Wash For All Skin Types Including Sensitive - 2.5 Fl Oz
Kiehl's$15.684.7★
Kiehls Ultra Facial Cleanser Gentle Face Wash for All Skin Types Foaming and Hydrating Formula Gently Exfoliates and Moisturizes Removes Makeup and Oil Dermatologist-Tested and Fragrance-Free
Kiehls$13.824.7★
Kiehls Ultra Facial Barrier-Hydrating Cleanser Cream-To-Foam Non-Stripping Daily Face Wash For All Skin Types Including Sensitive - 5 Fl Oz
Kiehl's$22.464.7★
Kiehls Ultra Facial Cleanser Gentle Face Wash for All Skin Types Foaming and Hydrating Formula Gently Exfoliates and Moisturizes Removes Makeup and Oil Dermatologist-Tested and Fragrance-Free
Kiehl's$20.944.7★
What buyers say about kiehls ultra facial cleanser
What buyers praise and complain about, mined from review topics.What buyers love
“my face feels very clean”
“Very gentle skin cleaner”
“Super gentle”
“Doesnt dry out skin”
“Great facial cleanser”
“Helps with dry skin”
“a good price point”
“Great Product”
“This cleanser lathers nicely”
“the perfect travel size”
What buyers complain about
“too expensive”
“Im allergic to this product”
“Dried my face right out”
“Doesnt foam and takes forever to rinse off”
“unfortunately it did not work for me”
“has a very faint fragrance that is barely noticeable”
“leaves an unpleasant slimy residue”
“Facial Cleanser Not Suitable for All Skin Types”
“Left my skin so oily and clogged”
“The worst part was that I had to wait several weeks for my skin to heal because it was so abrasive that it peeled my skin”
Top return reasons
Common questions
- Is kiehls ultra facial cleanser profitable to sell on Amazon United States?
- The niche generates $175K/yr across 5 tracked products. 90-day search growth is +11.0%. Flapen's verdict: Skip it (44/100).
- How competitive is the kiehls ultra facial cleanser niche?
- 2 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in kiehls ultra facial cleanser?
- Top complaints mined from reviews: Value For Money, Allergies, Moist/Dry. The return rate is 0.7%.
- When does demand for kiehls ultra facial cleanser peak?
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- What does it cost to enter the kiehls ultra facial cleanser niche?
- Listings span $13.82–$25.33; the average listing price is $19.65 (sweet spot $15–$100). The average incumbent carries 1,411 reviews — the moat a new listing must climb.