Kiehls Ultra Facial Cleanser

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.5% of those searches ended in a purchase. Searches in the last 90 days moved +11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $175K a year.

Searches, last 12 months

48K

Growth, 90 days vs prior 90

+11.0%

Conversion, latest week

18.5%

Market size, estimated

$175Ka year

Peak month

December1.5× the quietest month

Top search term

kiehls ultra facial cleanser38K searches a year

Listings sell for $19.65 on average, from $13.82 to $25.33. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 2,000 to 2,500 of them. At $19.65 that is $39K to $49K a year per listing.

Average price

$19.65inside the $15 to $100 sweet spot

Price range

$13.82–$25.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

2,000–2,500

Revenue per listing a year

$39K–$49K

Returns

0.7%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #153 within Cleansers. It carries 1,411 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#153in Cleansers

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

1,411per listing

Listings tracked

5

The brands on the shelf have sold for 89 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

89 months