Kiehls Midnight Recovery Oil

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $193K a year.

Searches, last 12 months

46K

Growth, 90 days vs prior 90

+1.6%

Conversion, latest week

6.9%

Market size, estimated

$193Ka year

Peak month

December2.0× the quietest month

Top search term

kiehls midnight recovery oil16K searches a year

Listings sell for $61.15 on average, from $33.65 to $115.02. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 1,000 to 1,250 of them. At $61.15 that is $61K to $76K a year per listing.

Average price

$61.15inside the $15 to $100 sweet spot

Price range

$33.65–$115.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

1,000–1,250

Revenue per listing a year

$61K–$76K

Returns

1.5%of orders · Amazon United States median 2.1%

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #286 within Face Oil. It carries 320 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

25%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#286in Face Oil

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

320per listing

Listings tracked

4

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

78 months