Is kiehls midnight recovery oil profitable to sell on Amazon United States?

The niche generates $193K/yr across 4 tracked products. 90-day search growth is +1.6%. Flapen's verdict: Skip it (41/100).

How competitive is the kiehls midnight recovery oil niche?

1 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in kiehls midnight recovery oil?

Top complaints mined from reviews: Allergies, Thickness, Suitability Combination Skin. The return rate is 1.5%.

When does demand for kiehls midnight recovery oil peak?

Demand peaks in Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the kiehls midnight recovery oil niche?

Listings span $33.65–$115.02; the average listing price is $61.15 (sweet spot $15–$100). The average incumbent carries 320 reviews — the moat a new listing must climb.

kiehls midnight recovery oil

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$61.15

avg listing price — sweet spot $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Review moat

Great320

avg incumbent reviews — the moat a new listing must climb

Price range

Great$33.65–$115.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Market size

Okay$193K

$193K/yr · 46K searches

Growth

Okay+1.6%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, kiehls midnight recovery oil is a $193K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

kiehls midnight recovery oil market data

Units sold / yr: 3K–4K; avg 1,000–1,250/product
Revenue / yr: $183K–$245K; units × avg price
Conversion rate: 6.9%
Avg BSR: #286
Page quality: 0%
Prime: 100%
Sponsored: 25%
Out of stock: 0.0%
Avg brand age: 78 months
Avg seller age: 136 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Kiehl's100%

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — +1.6% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.0×

Open Trend

Top kiehls midnight recovery oil search terms

kiehls midnight recovery oil16K/yr +1.1%5.9% conv.
kiehls midnight recovery8K/yr -6.5%6.4% conv.
kiehls oil7K/yr +17.6%1.7% conv.
kiehls midnight recovery concentrate5K/yr +14.0%5.7% conv.
kiehls midnight4K/yr +29.8%5.9% conv.
kiehls midnight recovery cream4K/yr -28.0%14.6% conv.
kiehls face oil3K/yr -24.6%1.7% conv.

All search terms

Top kiehls midnight recovery oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kiehls Midnight Recovery Concentrate Moisturizing Face Oil Lightweight Facial Serum Restores Skin Radiance Overnight Reduces Fine Lines Refines Skin Texture 99.4% Naturally Derived - 3.4 fl oz

Kiehl's$115.024.8★316 rev

Kiehls Midnight Recovery Omega-Rich Cloud Night Cream Anti-Aging Face Moisturizer Plumps & Restores Skin Naturally Derived Formula Restores Barrier Boosts Radiance & Moisture For All Skin Types

Kiehl's$51.664.6★429 rev

Kiehls Midnight Recovery Botanical Cleansing Oil Cleanser Unisex 5.9 oz

Kiehl's$33.654.5★351 rev

Kiehls Midnight Recovery Eye Cream for Dark Circles & Eye Puffiness Nightime Eye Treatment Smooths Undereye with Butchers Broom Extract Lavender Essential Oil & Evening Primrose Oil - 0.5 fl oz

Kiehl's$44.274.5★184 rev

Newest

by launch date

Kiehls Midnight Recovery Omega-Rich Cloud Night Cream Anti-Aging Face Moisturizer Plumps & Restores Skin Naturally Derived Formula Restores Barrier Boosts Radiance & Moisture For All Skin Types

Kiehl's$51.66429 rev

2y ago

Kiehls Midnight Recovery Eye Cream for Dark Circles & Eye Puffiness Nightime Eye Treatment Smooths Undereye with Butchers Broom Extract Lavender Essential Oil & Evening Primrose Oil - 0.5 fl oz

Kiehl's$44.27184 rev

8y ago

Kiehls Midnight Recovery Botanical Cleansing Oil Cleanser Unisex 5.9 oz

Kiehl's$33.65351 rev

9y ago

Kiehls Midnight Recovery Concentrate Moisturizing Face Oil Lightweight Facial Serum Restores Skin Radiance Overnight Reduces Fine Lines Refines Skin Texture 99.4% Naturally Derived - 3.4 fl oz

Kiehl's$115.02316 rev

12y ago

What buyers say about kiehls midnight recovery oil

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money25%

“The big bottle is worth it and theres great sales in November up to Black Friday & Cyber Monday”

Moist/Dry16%

“Moisturize & clean your skin in 1 product”

Smell11%

“Love them smell and silky texture”

Ease Of Use7%

“Easy and effective”

Soft Feel6%

“I recommend it to anyone looking to keep their face soft and young looking”

Absorbency6%

“Absorbs right I to my skin”

Brightness/Shine/Glow5%

“Glow,glow, glow”

Suitability Combination Skin4%

“This is the best skin cleaner I've ever used”

Quality-Overall4%

“Amazing product”

Suitability Dry Skin3%

“The best nighttime moisturizer to combat under eye bags next morning”

What buyers complain about

Allergies25%

“But this one irritated my eye area”

Thickness25%

“is pretty thick”

Suitability Combination Skin13%

“Not for sensitive skin”

Smell13%

“Not a fan of the smell”

Value For Money8%

“It's pricey”

Top return reasons

Smell16%

Size-Overall10%

Functionality-Overall9%

Value For Money8%

Moist/Dry7%

Oily/Greasy6%

Product Condition6%

Texture/Consistency-Overall6%

Advertised Vs Actual Product5%

Defective Material/Parts4%

Common questions

Is kiehls midnight recovery oil profitable to sell on Amazon United States?: The niche generates $193K/yr across 4 tracked products. 90-day search growth is +1.6%. Flapen's verdict: Skip it (41/100).
How competitive is the kiehls midnight recovery oil niche?: 1 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in kiehls midnight recovery oil?: Top complaints mined from reviews: Allergies, Thickness, Suitability Combination Skin. The return rate is 1.5%.
When does demand for kiehls midnight recovery oil peak?: Demand peaks in Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the kiehls midnight recovery oil niche?: Listings span $33.65–$115.02; the average listing price is $61.15 (sweet spot $15–$100). The average incumbent carries 320 reviews — the moat a new listing must climb.