kiehls hand cream
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.85avg listing price — sweet spot $15–$100
Price range
Great$12.47–$28.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$277K$277K/yr · 113K searches
Review moat
Okay3,912avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-44.9%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kiehls hand cream is a $277K/yr Amazon United States market (113K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
kiehls hand cream market data
- Units sold / yr
- 15K–20K
- avg 2,500–3,000/product
- Revenue / yr
- $298K–$397K
- units × avg price
- Conversion rate
- 12.3%
- Avg BSR
- #16
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 5.5%
- Avg brand age
- 99 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Kiehl's96%
- La Roche-Posay4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -44.9% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 10.0×
Top kiehls hand cream search terms
- kiehls hand cream61K/yr
- kiehls hand salve26K/yr
- kiehls ultimate strength hand salve12K/yr
- kiehls hand lotion8K/yr
- kiehls hand5K/yr
Top kiehls hand cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kiehls Ultimate Strength Hand Salve 75ml/2.5oz
Kiehl's$18.594.7★1,238 rev
Kiehls Ultimate Strength Hand Salve Deeply Hydrating Hand Lotion Thick and Rich Formula for Intense Moisture and Conditioning Protects and Repairs Dry Hands Paraben and Gluten Free - 5 fl oz
Kiehl's$28.494.7★1,238 rev
La Roche-Posay Cicaplast Hand Cream Instant Relief Moisturizing Hand Lotion for Dry Hands Shea Butter Lotion for Dry Cracked Hands Non Greasy Fragrance Free 1.69 Fl Oz (Pack of 1)
La Roche-Posay$12.474.7★9,260 rev
Newest
by launch dateLa Roche-Posay Cicaplast Hand Cream Instant Relief Moisturizing Hand Lotion for Dry Hands Shea Butter Lotion for Dry Cracked Hands Non Greasy Fragrance Free 1.69 Fl Oz (Pack of 1)
La Roche-Posay$12.479,260 rev
Kiehls Ultimate Strength Hand Salve 75ml/2.5oz
Kiehl's$18.591,238 rev
Kiehls Ultimate Strength Hand Salve Deeply Hydrating Hand Lotion Thick and Rich Formula for Intense Moisture and Conditioning Protects and Repairs Dry Hands Paraben and Gluten Free - 5 fl oz
Kiehl's$28.491,238 rev
Trending
90-day click momentumKiehls Ultimate Strength Hand Salve 75ml/2.5oz
Kiehl's$18.594.7★
La Roche-Posay Cicaplast Hand Cream Instant Relief Moisturizing Hand Lotion for Dry Hands Shea Butter Lotion for Dry Cracked Hands Non Greasy Fragrance Free 1.69 Fl Oz (Pack of 1)
La Roche-Posay$12.474.7★
Kiehls Ultimate Strength Hand Salve Deeply Hydrating Hand Lotion Thick and Rich Formula for Intense Moisture and Conditioning Protects and Repairs Dry Hands Paraben and Gluten Free - 5 fl oz
Kiehl's$28.494.7★
What buyers say about kiehls hand cream
What buyers praise and complain about, mined from review topics.What buyers love
“Moisturizes well”
“Great cream”
“It feels soft & silky”
“Absorbs well”
“worth it”
“Amazing for dry cracked hands in the winter”
“works that doesnt feel greasy on my hands”
“The texture is smooth”
“Very useful for dry skin everywhere”
“Improves condition of hands significantly”
What buyers complain about
“Expensive”
“they were so dry”
“all the other creams Ive used have a smell to them or are very greasy this is a must have for all of you ladies in this industry”
“It just feels so thick”
“Small”
“It is allergic”
“gritty when I put it on”
“nothing has worked as well as this”
“Feels a tad sticky”
“cumbersome to use on hands”
Top return reasons
Common questions
- Is kiehls hand cream profitable to sell on Amazon United States?
- The niche generates $277K/yr across 3 tracked products. 90-day search growth is -44.9%. Flapen's verdict: Skip it (39/100).
- How competitive is the kiehls hand cream niche?
- 2 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in kiehls hand cream?
- Top complaints mined from reviews: Value For Money, Moist/Dry, Smell. The return rate is 0.6%.
- When does demand for kiehls hand cream peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 10.0× the quietest.
- What does it cost to enter the kiehls hand cream niche?
- Listings span $12.47–$28.49; the average listing price is $19.85 (sweet spot $15–$100). The average incumbent carries 3,912 reviews — the moat a new listing must climb.