Kiehls Eye Cream

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 12.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.2M a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

-2.2%

Conversion, latest week

12.1%

Market size, estimated

$4.2Ma year

Peak month

July3.3× the quietest month

Top search term

roc eye cream511K searches a year

Listings sell for $27.13 on average, from $12.26 to $51.03. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 12,500 to 15,000 of them. At $27.13 that is $339K to $407K a year per listing.

Average price

$27.13inside the $15 to $100 sweet spot

Price range

$12.26–$51.03

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

12,500–15,000

Revenue per listing a year

$339K–$407K

Returns

1.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Eyes. It carries 8,455 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#20in Eyes

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

8,455per listing

Listings tracked

9

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

52 months