Kiehls Eye Cream

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.2M a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

-2.2%

Conversion, latest week

12.1%

Market size, estimated

$4.2Ma year

Peak month

July3.3× the quietest month

Top search term

roc eye cream511K searches a year

Listings sell for $27.13 on average, from $12.26 to $51.03. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 12,500 to 15,000 of them. At $27.13 that is $339K to $407K a year per listing.

Average price

$27.13inside the $15 to $100 sweet spot

Price range

$12.26–$51.03

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

12,500–15,000

Revenue per listing a year

$339K–$407K

Returns

1.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Eyes. It carries 8,455 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#20in Eyes

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

8,455per listing

Listings tracked

9

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

52 months