Is kiehls eye cream profitable to sell on Amazon United States?

The niche generates $4.2M/yr across 9 tracked products. 90-day search growth is -2.2%. Flapen's verdict: Worth a look (56/100).

How competitive is the kiehls eye cream niche?

3 brands and 28 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in kiehls eye cream?

Top complaints mined from reviews: Functionality-Overall, Value For Money, Symptom Reduction. The return rate is 1.1%.

When does demand for kiehls eye cream peak?

Demand peaks in Jul–Nov; the busiest month runs 3.3× the quietest.

What does it cost to enter the kiehls eye cream niche?

Listings span $12.26–$51.03; the average listing price is $27.13 (sweet spot $15–$100). The average incumbent carries 8,455 reviews — the moat a new listing must climb.

kiehls eye cream

Worth a look

Shows a $4.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$4.2M

$4.2M/yr · 1.3M searches

Conversion

Incredible12.1%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$27.13

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Price range

Great$12.26–$51.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Bad-2.2%

90-day search growth — must beat 0% to launch

Review moat

Bad8,454.89

avg incumbent reviews — the moat a new listing must climb

Competition

Bad84%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, kiehls eye cream is a $4.2M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Nov. Verdict: Worth a look — 56/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

kiehls eye cream market data

Units sold / yr: 125K–150K; avg 12,500–15,000/product
Revenue / yr: $3.4M–$4.1M; units × avg price
Conversion rate: 12.1%
Avg BSR: #20
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 52 months
Avg seller age: 128 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

RoC72%
Kiehl's21%
CeraVe7%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -2.2% search growth over the last 90 days.

Peak months: Jul, Nov · busiest ÷ quietest = 3.3×

Open Trend

Top kiehls eye cream search terms

roc eye cream511K/yr -3.4%9.0% conv.
roc retinol correxion eye cream141K/yr -2.2%12.6% conv.
kiehls avocado eye cream128K/yr -22.1%12.3% conv.
kiehls eye cream120K/yr -3.8%6.3% conv.
roc retinol correxion line smoothing eye cream51K/yr +49.7%12.4% conv.
cerave skin renewing eye cream52K/yr +17.9%14.6% conv.
roc retinol eye cream59K/yr -0.7%11.4% conv.
roc eye52K/yr -8.3%5.8% conv.
roc eye cream with retinol34K/yr +1.6%8.9% conv.
roc under eye cream20K/yr +1.1%8.4% conv.

All search terms

Top kiehls eye cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

RoC Retinol Correxion Under Eye Cream for Dark Circles & Puffiness Daily Wrinkle Cream Anti Aging Skin Care Treatment Women and Men 0.5 oz (Packaging May Vary)

RoC$21.274.3★33,934 rev

Kiehls Avocado Eye Treatment Nourishing and Hydrating Eye Cream Avocado Oil and Caffeine to Energize and Invigorate Skin Tired Eyes 99% Naturally Derived Formula - 0.5 fl oz

Kiehl's$33.154.5★3,033 rev

RoC Retinol Correxion Eye Cream Mini for Dark Circles & Puffiness Daily Wrinkle Cream Anti Aging Line Smoothing Skin Care Treatment .25 Ounces

RoC$12.264.3★2,732 rev

RoC Derm Correxion Retinol Eye Repair Dark Circle Cream Treatment with Niacinamide Resveratrol Proxygen for Puffy Eyes Wrinkles and Crows Feet + Line Smoothing Eye Packette

RoC$29.664.2★3,294 rev

CeraVe Skin Renewing Eye Cream For Wrinkles Under Eye Cream With Peptides + Caffeine + Niacinamide For Wrinkles & Crows Feet Paraben Free & Opthalmologist Tested

CeraVe$16.514.5★9,291 rev

Newest

by launch date

RoC Derm Correxion Retinol Eye Repair Dark Circle Cream Treatment with Niacinamide Resveratrol Proxygen for Puffy Eyes Wrinkles and Crows Feet + Line Smoothing Eye Packette

RoC$29.663,294 rev

1y ago

RoC Multi Correxion Revive + Glow Eye Balm with Vitamin C (0.14 oz) + Retinol Eye Cream Packette

RoC$26.062,778 rev

2y ago

RoC Retinol Correxion Eye Cream Mini for Dark Circles & Puffiness Daily Wrinkle Cream Anti Aging Line Smoothing Skin Care Treatment .25 Ounces

RoC$12.262,732 rev

3y ago

CeraVe Skin Renewing Eye Cream For Wrinkles Under Eye Cream With Peptides + Caffeine + Niacinamide For Wrinkles & Crows Feet Paraben Free & Opthalmologist Tested

CeraVe$16.519,291 rev

4y ago

RoC Retinol Correxion Value Set Duo Deep Wrinkle Anti-Aging Night Face Cream + Under Eye Cream for Dark Circles & Puffiness - Retinol Eye Care

RoC$31.109,299 rev

11y ago

What buyers say about kiehls eye cream

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Excellent Product”

Moist/Dry12%

“The products provide amazing hydration”

Soft Feel7%

“Smoothness”

Value For Money6%

“Good value”

Efficiency5%

“Very effective”

Suitability Combination Skin5%

“feels great on skin”

Allergies3%

“No skin irritation”

Weight Light3%

“Its lightweight and sinks in fast”

Absorbency2%

“absorbs well”

Smell2%

“Fragrance free”

What buyers complain about

Functionality-Overall14%

“The twist mechanism does not work”

Value For Money13%

“Expensive”

Symptom Reduction7%

“I dont see any improvement”

Allergies7%

“Had allergic reaction”

Ease Of Application7%

“Difficult to apply”

Durability6%

“doesnt last”

Quality-Overall3%

“Cheaply made”

Ease Of Use3%

“Not able to use it”

Dispensing Mechanism3%

“The dispenser it comes in is defective”

Size-Overall2%

“Small container”

Top return reasons

Functionality-Overall23%

Product Condition11%

Defective Material/Parts9%

Size-Overall8%

Advertised Vs Actual Product7%

Dispensing Mechanism5%

Value For Money4%

Moist/Dry4%

Leak-Proof4%

Adhesion/Stickiness3%

Common questions

Is kiehls eye cream profitable to sell on Amazon United States?: The niche generates $4.2M/yr across 9 tracked products. 90-day search growth is -2.2%. Flapen's verdict: Worth a look (56/100).
How competitive is the kiehls eye cream niche?: 3 brands and 28 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in kiehls eye cream?: Top complaints mined from reviews: Functionality-Overall, Value For Money, Symptom Reduction. The return rate is 1.1%.
When does demand for kiehls eye cream peak?: Demand peaks in Jul–Nov; the busiest month runs 3.3× the quietest.
What does it cost to enter the kiehls eye cream niche?: Listings span $12.26–$51.03; the average listing price is $27.13 (sweet spot $15–$100). The average incumbent carries 8,455 reviews — the moat a new listing must climb.