kiehls body wash
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$15.05avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Price range
Good$6.96–$26.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,706.75avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Market size
Bad$62K$62K/yr · 69K searches
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kiehls body wash is a $62K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 40/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
kiehls body wash market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $60K–$75K
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #748
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 25%
- Out of stock
- 6.3%
- Avg brand age
- 63 months
- Avg seller age
- 131 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
22
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
3%
- Tree Hut45%
- Cremo30%
- Kiehl's17%
- NINEMILA92%
- Method2%
- CYKLAR2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -1.3% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.0×
Top kiehls body wash search terms
- kiehls musk11K/yr
- musk body wash10K/yr
- tree hut blue musk11K/yr
- kiehls original musk7K/yr
- blue musk tree hut8K/yr
- cremo wild iris musk body wash3K/yr
- white musk body wash5K/yr
- kiehls musk oil5K/yr
- cremo body wash wild iris musk4K/yr
- kiehls musk perfume3K/yr
Top kiehls body wash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tree Hut Blue Musk Body Scrub Exfoliating & Hydrating Sugar Scrub with Shea Butter & Essential Oils Smooth Skin Body Exfoliator For All Skin Types Self Care Gifts for Women Vegan 18 Oz
Tree Hut$7.254.5★133 rev
Tree Hut Blue Musk Body Wash Hydrating & Moisturizing Shower Gel with Shea Butter & Essential Oils Soft Smooth Glowing Skin Gentle Cleanser For All Skin Types Self Care Gifts for Women 18 Fl Oz
Tree Hut$6.964.6★15,370 rev
Cremo Wild Iris Musk Skin Moisturizing Body Wash for Women Notes of Citrus Sorbet Wild Iris and Fluffy Musk 16 Fl Oz
Cremo$9.654.3★3,686 rev
Kiehls Original Musk Bath & Shower Liquid Body Cleanser Foaming Body Wash Leaves Skin Soft & Sensuously Fragranced with Aloe Vera & Glycerin Unisex Scent - 8.4 fl oz
Kiehl's$22.974.5★171 rev
Cremo White Jasmine Amber Skin Moisturizing Body Wash for Women Notes of White Jasmine Red Currant and Sweet Amber 16 Fl Oz
Cremo$9.614.3★3,686 rev
Newest
by launch date
Method Hydrating Body Wash Moisture Enhancing - 24-Hr Visible Moisture & Softness Made without Sulfates Amber Wood Musk & Lavender Notes 17 fl oz
Method$9.34253 rev
Tree Hut Blue Musk Body Wash Hydrating & Moisturizing Shower Gel with Shea Butter & Essential Oils Soft Smooth Glowing Skin Gentle Cleanser For All Skin Types Self Care Gifts for Women 18 Fl Oz
Tree Hut$6.9615,370 rev
Tree Hut Blue Musk Body Scrub Exfoliating & Hydrating Sugar Scrub with Shea Butter & Essential Oils Smooth Skin Body Exfoliator For All Skin Types Self Care Gifts for Women Vegan 18 Oz
Tree Hut$7.25133 rev
White Musk Perfume Body Wash Hydrating and Long-Lasting Fragrance Ideal for Daily Use or Gift_16.90 fl.oz (500ml)
Generic$18.946 rev
CYKLAR Perfume Oil for Skin Sex Musk Scent Seductive Perfume Fragrance with Rose Tonka Bean & Musk Notes Travel-Friendly 15ml
CYKLAR$23.00219 rev
Trending
90-day click momentum
Cremo Pear Blossom Skin Moisturizing Body Wash for Women Notes of Delicate Petals of Pear Blossoms 16 Fl Oz
Cremo$9.784.3★
Cremo White Jasmine Amber Skin Moisturizing Body Wash for Women Notes of White Jasmine Red Currant and Sweet Amber 16 Fl Oz
Cremo$9.614.3★
Method Hydrating Body Wash Moisture Enhancing - 24-Hr Visible Moisture & Softness Made without Sulfates Amber Wood Musk & Lavender Notes 17 fl oz
Method$9.344.5★
White Musk Perfume Body Wash Hydrating and Long-Lasting Fragrance Ideal for Daily Use or Gift_16.90 fl.oz (500ml)
Generic$18.944.6★
Tree Hut Blue Musk Body Wash Hydrating & Moisturizing Shower Gel with Shea Butter & Essential Oils Soft Smooth Glowing Skin Gentle Cleanser For All Skin Types Self Care Gifts for Women 18 Fl Oz
Tree Hut$6.964.6★
What buyers say about kiehls body wash
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful smell”
“The wash lathers well”
“It is moisturizing”
“Great cleanser”
“leaves your skin so soft”
“Definitely worth the price”
“Great product from a trusted company”
“This is helpful during the winter months when my skin gets dry”
“One thing I appreciate is how lightweight the overall formula feels”
“the bottle size lasts a reasonable amount of time”
What buyers complain about
“Very weak scent”
“Defective Pump”
“Junk”
“Not worth the cost”
“The bottle was smaller than expected”
“Dispenser pump doesn't work”
“Guess they decided to switch to cheaper ingredients”
“Broken”
“Plus it's caused some irritation on my skin that I am not fond of”
“my skin was left visibly dry and felt tight”
Top return reasons
Common questions
- Is kiehls body wash profitable to sell on Amazon United States?
- The niche generates $62K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.3%. Flapen's verdict: Skip it (40/100).
- How competitive is the kiehls body wash niche?
- 8 brands and 22 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in kiehls body wash?
- Top complaints mined from reviews: Smell, Motor Power, Quality-Overall. The return rate is 1.5%.
- When does demand for kiehls body wash peak?
- Demand peaks in Oct–Nov; the busiest month runs 2.0× the quietest.
- What does it cost to enter the kiehls body wash niche?
- Listings span $6.96–$26.14; the average listing price is $15.05 (sweet spot $15–$100). The average incumbent carries 2,707 reviews — the moat a new listing must climb.