kiehls age defender for men
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$37.26avg listing price — sweet spot $15–$100
Price range
Great$11.76–$65.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Market size
Good$412K$412K/yr · 108K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad7,538.79avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kiehls age defender for men is a $412K/yr Amazon United States market (108K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 49/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
kiehls age defender for men market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- $373K–$466K
- units × avg price
- Conversion rate
- 10.2%
- Avg BSR
- #399
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 57%
- Out of stock
- 14.5%
- Avg brand age
- 62 months
- Avg seller age
- 133 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
24
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Kiehl's52%
- Brickell Men's Products40%
- NIVEA3%
- NIVEA MEN3%
- CeraVe2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — -6.7% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 4.6×
Top kiehls age defender for men search terms
- kiehls age defender for men16K/yr
- kiehls age defender11K/yr
- brickell eye cream for men13K/yr
- kiehls eye fuel12K/yr
- eye wrinkle cream for men6K/yr
- brickell eye cream7K/yr
- kiehls age defender cream moisturizer5K/yr
- nivea eye cream8K/yr
- kiehls age defender moisturizer3K/yr
- kiehls eye depuffer3K/yr
Top kiehls age defender for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Brickell Mens Restoring Under Eye Cream for Men Anti Aging Eye Balm To Reduce Puffiness Wrinkles Dark Circles Crows Feet & Eye Bags Caffeine Hyaluronic Acid & Protein Peptides 0.5oz Unscented
Brickell Men's Products$38.744.3★10,845 rev
Kiehls Age Defender Eye Repair Mens Anti-Aging Eye Cream Reduces Dark Circles Wrinkles and Puffiness while Firming Skin Minimizes Crows Feet and Under-Eye Wrinkles Fragrance and Paraben Free
Kiehl's$34.264.5★733 rev
Kiehls Facial Fuel Eye Cream Stimulating Eye Treatment for Men Caffeine Formula Known to Help Reduce Dark Circles & Puffiness Eyes Look Energized and Refreshed Instant Cooling Effect - 0.5 fl oz
Kiehl's$25.284.3★449 rev
Kiehls Age Defender Power Face Serum Anti-Aging Firming Facial Serum for Men Reduces Look of Fine Lines & Wrinkles Quick-Absorbing Lightweight with Cypress Extract & Adenosine - 2.5 fl oz
Kiehl's$50.274.8★236 rev
Brickell Mens Dark Circle Under Eye Treatment Serum For Men Eye Gel to Firm Wrinkles Reduce Dark Bags and Promote Youthful Skin With Hyaluonic Acid Peptides and Vitamin C 0.65oz Unscented
Brickell Men's Products$26.184.4★4,463 rev
Newest
by launch date
Kiehls Age Defender Mens Skincare Routine Gift Set $89 Value Anti-Aging Kit Including Face Lotion And Eye Cream Reduces The Appearance Of Dark Circles And Wrinkles Rejuvinates and Firms Skin
Kiehl's$61.8431 rev
NIVEA MEN Age Defense Eye Cream with Hyaluronic Acid 24-Hour Hydrating Under Eye Cream for Men Helps Reduce Look of Crows Feet Fine Lines and Dark Circles 0.5 Fl Oz Tube
NIVEA MEN$11.76680 rev
Kiehls Super Multi-Corrective Anti-Aging Facial Cream Face & Neck Moisturizer For All Skin Types Clinically Tested to Reduce Wrinkles Improve Skin Tone & Texture with Hyaluronic Acid & Vitamin A
Kiehl's$65.64969 rev
Brickell Mens Restoring Eye Routine for Men Eye Cream and Serum for Men With Aloe Peptides and Hyaluronic Acid Unscented Mens Skin Care Gift Set
Brickell Men's Products$62.64709 rev
Brickell Mens Dark Circle Under Eye Treatment Serum For Men Eye Gel to Firm Wrinkles Reduce Dark Bags and Promote Youthful Skin With Hyaluonic Acid Peptides and Vitamin C 0.65oz Unscented
Brickell Men's Products$26.184,463 rev
Trending
90-day click momentumKiehls Age Defender Power Face Serum Anti-Aging Firming Facial Serum for Men Reduces Look of Fine Lines & Wrinkles Quick-Absorbing Lightweight with Cypress Extract & Adenosine - 2.5 fl oz
Kiehl's$50.274.8★
Kiehls Age Defender Mens Skincare Routine Gift Set $89 Value Anti-Aging Kit Including Face Lotion And Eye Cream Reduces The Appearance Of Dark Circles And Wrinkles Rejuvinates and Firms Skin
Kiehl's$61.844.5★
Kiehls Facial Fuel Eye Cream Stimulating Eye Treatment for Men Caffeine Formula Known to Help Reduce Dark Circles & Puffiness Eyes Look Energized and Refreshed Instant Cooling Effect - 0.5 fl oz
Kiehl's$25.284.3★
Brickell Mens Revitalizing Anti-Aging Cream For Men Anti Wrinkle Night Face Cream To Reduce Fine Lines and Wrinkles With Vitamin E Jojoba Oil and Hyaluronic Acid 2 Ounce Scented
Brickell Men's Products$35.064.4★
Nivea Q10 Power Anti-Wrinkle + Brightening Eye Cream 15 ml / 0.5 fl oz
NIVEA$15.994.5★
What buyers say about kiehls age defender for men
What buyers praise and complain about, mined from review topics.What buyers love
“seems like a solid product overall”
“nice moisturizer”
“Feels Good on Its Skin”
“absorbs nicely”
“gentle on the skin”
“Love the smell”
“Helps reduce puffiness”
“Great Value”
“Works well for daily use”
“The moisturizers are intended to smooth, firm and brighten skin”
What buyers complain about
“DIDN'T WORK”
“Absolutely no improvement”
“Overpriced”
“Irritated my skin”
“Although the container is small”
“wrinkles around our eyes”
“Don't let the typical Amazon advertising Inflated photos of this product fool you”
“doesnt have a strong fragrance”
“Not even a good moisturizer”
“Ive got super sensitive skin”
Top return reasons
Common questions
- Is kiehls age defender for men profitable to sell on Amazon United States?
- The niche generates $412K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.7%. Flapen's verdict: Skip it (49/100).
- How competitive is the kiehls age defender for men niche?
- 5 brands and 24 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in kiehls age defender for men?
- Top complaints mined from reviews: Functionality-Overall, Symptom Reduction, Value For Money. The return rate is 0.6%.
- When does demand for kiehls age defender for men peak?
- Demand peaks in Jun–Jul; the busiest month runs 4.6× the quietest.
- What does it cost to enter the kiehls age defender for men niche?
- Listings span $11.76–$65.64; the average listing price is $37.26 (sweet spot $15–$100). The average incumbent carries 7,539 reviews — the moat a new listing must climb.