Kiehls Age Defender for Men

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $412K a year.

Searches, last 12 months

108K

Growth, 90 days vs prior 90

-6.7%

Conversion, latest week

10.2%

Market size, estimated

$412Ka year

Peak month

June4.6× the quietest month

Top search term

kiehls age defender for men16K searches a year

Listings sell for $37.26 on average, from $11.76 to $65.64. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $37.26 that is $19K to $28K a year per listing.

Average price

$37.26inside the $15 to $100 sweet spot

Price range

$11.76–$65.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

$19K–$28K

Returns

0.6%of orders · Amazon United States median 2.1%

57% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #399 within Eyes. It carries 7,539 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

93%

Out of stock, average day

14.5%

Average rank

#399in Eyes

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

7,539per listing

Listings tracked

14

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

62 months