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Kids Sunscreen Travel Size

Maybe

Returns run at only 0.7% of orders. But the top 5 brands take 100% of clicks, so Kids Sunscreen Travel Size is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$127K/yr99K searches / yr
90-day growth
+48.8%search demand this quarter
Competition
63%top-5 click share · 4 brands · 147 sellers

Flapen Score

Kids Sunscreen Travel Size against its category

The dotted line is the Beauty & Personal Care average. Past it, Kids Sunscreen Travel Size is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Sunscreen Travel Size market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Sunscreen Travel Size 99K times last year and spent an estimated $127K. All 4 brands take every click. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

9.9% of searches ended in a purchase last week.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.9% of those searches ended in a purchase. Searches in the last 90 days moved +48.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $127K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
+48.8%
Conversion, latest week
9.9%
Market size, estimated
$127Ka year
Top search term
neutrogena sheer zinc spf 5014K searches a year

02 · Price

A sale here is worth $12.95.

Listings sell for $12.95 on average, from $5.72 to $40.21. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $12.95 that is $6K to $10K a year per listing.

Average price
$12.95under the $15 to $100 sweet spot
Price range
$5.72–$40.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$6K–$10K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #112 within Sunscreens & Tanning Products. It carries 8,640 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#112in Sunscreens & Tanning Products
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
8,640per listing
Listings tracked
18

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
51 months

Products

Top Kids Sunscreen Travel Size products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

$0$13K$25K$38K$51K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

147

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • Neutrogena74%
  • Banana Boat19%
  • BLUE LIZARD5%
  • CeraVe2%
  • Open — no brand owns it (0%)

Demand

Kids Sunscreen Travel Size search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '26SepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 34.9× · 11 of 12 months tracked

Search terms

Top Kids Sunscreen Travel Size search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • neutrogena sheer zinc spf 5014K/yr
  • neutrogena sheer zinc13K/yr
  • banana boat sunscreen stick7K/yr
  • neutrogena sheer zinc sunscreen10K/yr
  • neutrogena zinc sunscreen6K/yr
  • kids sunscreen travel size5K/yr
  • neutrogena sheer zinc face mineral sunscreen spf 504K/yr
  • travel size kids sunscreen4K/yr
  • travel kids sunscreen3K/yr
  • banana boat stick3K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Sunscreen Travel Size

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies11%−0.08

causes irritation

Allergic Reaction

Skin reaction

Color11%−0.06

This makes me pale

I noticeably got much darker

made me look a bit pale

Smell7%−0.02

the smell is disgusting

AWFUL SMELL

Smells weird

Oily/Greasy6%−0.05

Super oily

It has a little bit of an oily feel

Its so greasy

Skin Health4%−0.03

my skin Started breaking out after ONE use :/ not for me

it burns the skin

Burns skin and mine arrived broken

Love

Quality-Overall11%+0.83

Easy transaction and a quality product

Excellent product

Nice quality, good for sensitive skin

Suitability Combination Skin10%+0.80

Great for combination skin

Good for sensitive skin

Good for my Skin

Protection7%+0.44

Sun Protection

Excellent Sun Protection

Excellent protection

Value For Money5%+0.36

For the price

fair price

Good value for money

Ease Of Application4%+0.19

Easy application

Applies beautifully

Applies well

Return

0.7% Return rate 38% Fixable by listing

Advertised Vs Actual Product12%▇█▇▇▇▇
Value For Money11%▄▄▆▆██
Size-Overall9%██▇▆▆▅
Leak-Proof6%█▇▇▇▇▆
Smell6%▆▅█▅▄▃

the smell is disgusting

AWFUL SMELL

Smells weird

FAQ

Common Kids Sunscreen Travel Size questions

Answered from the same tracked data.