Is kids sunscreen travel size profitable to sell on Amazon United States?

The niche generates $127K/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +48.8%. Flapen's verdict: Worth a look (50/100).

How competitive is the kids sunscreen travel size niche?

4 brands and 147 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in kids sunscreen travel size?

Top complaints mined from reviews: Allergies, Color, Smell. The return rate is 0.7%.

What does it cost to enter the kids sunscreen travel size niche?

Listings span $5.72–$40.21; the average listing price is $12.95 (sweet spot $15–$100). The average incumbent carries 8,640 reviews — the moat a new listing must climb.

kids sunscreen travel size

Worth a look

Shows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great9.9%

search→purchase rate — share of searches ending in a sale

Price range

Good$5.72–$40.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+48.8%

90-day search growth — must beat 0% to launch

Avg price

Good$12.95

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$127K

$127K/yr · 99K searches

Review moat

Bad8,640.28

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, kids sunscreen travel size is a $127K/yr Amazon United States market (99K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

kids sunscreen travel size market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: $130K–$162K; units × avg price
Conversion rate: 9.9%
Avg BSR: #112
Page quality: 0%
Prime: 94%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 51 months
Avg seller age: 128 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 falling

Sellers

147

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

Neutrogena74%
Banana Boat19%
BLUE LIZARD5%
CeraVe2%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 45 weeks — +48.8% search growth over the last 90 days.

Open Trend

Top kids sunscreen travel size search terms

neutrogena sheer zinc spf 5014K/yr +93.9%7.2% conv.
neutrogena sheer zinc13K/yr +58.0%5.8% conv.
banana boat sunscreen stick7K/yr +162.9%14.5% conv.
neutrogena sheer zinc sunscreen10K/yr -6.1%4.5% conv.
neutrogena zinc sunscreen6K/yr +91.0%6.0% conv.
kids sunscreen travel size5K/yr +37.9%5.0% conv.
neutrogena sheer zinc face mineral sunscreen spf 504K/yr +66.6%5.8% conv.
travel size kids sunscreen4K/yr +40.2%5.1% conv.
travel kids sunscreen3K/yr +58.1%5.0% conv.
banana boat stick3K/yr +213.0%17.1% conv.

All search terms

Top kids sunscreen travel size products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Neutrogena Sheer Zinc Oxide Dry-Touch Face Sunscreen with Broad Spectrum SPF 50 Oil-Free Non-Comedogenic & Non-Greasy Mineral Sunscreen 2 fl. oz

Neutrogena$24.164.4★12,198 rev

Neutrogena Kids Mineral Sunscreen Sheer Zinc Oxide Lotion Broad Spectrum SPF 50 with UVA/UVB Protection Water Resistant for 80 Minutes Fragrance and Tear Free 3 FL OZ

Neutrogena$9.904.5★5,272 rev

Neutrogena Mineral Sunscreen Sheer Zinc Oxide Dry-Touch Lotion Broad Spectrum Sunblock SPF 50 Water Resistant Sunscreen For Sensitive Skin 3 fl. oz 3 Pack

Neutrogena$40.214.4★12,198 rev

Banana Boat Sport Kids Sunscreen Stick SPF 50 0.5oz | Travel Size Sunscreen for Kids Childrens Sunblock SPF 50 Oxybenzone Free 0.5oz

Banana Boat$5.724.7★7,360 rev

Banana Boat Sport Ultra Sunscreen Stick SPF 50 1.5oz | Travel Size Sunscreen Mini SPF Stick Sunblock Oxybenzone Free 1.5oz

Banana Boat$7.594.7★2,366 rev

Newest

by launch date

CeraVe Invisible Mineral Sunscreen SPF 50 Face Sunscreen for Sensitive Skin With Zinc Oxide & Titanium Dioxide Vitamin E + Niacinamide + Ceramides Oil Free Travel Size 1.62 oz

CeraVe$13.611,311 rev

7mo ago

Banana Boat Kids Sport Sunscreen Stick Travel Sunscreen SPF 50 0.5oz Twin Pack

Banana Boat$11.5455 rev

8mo ago

Blue Lizard Kids Mineral SPF 50 Sunscreen Lotion 100% Mineral Childrens Sunscreen Water-Resistant Formula Paraben-Free Fragrance-Free 3 fl oz

BLUE LIZARD$9.86682 rev

1y ago

Neutrogena Ultra Sheer Liquid Mineral Sunscreen For Face Lightweight Broad Spectrum SPF 70 Facial Sunscreen for Sensitive Skin Leaves a Silky Non-Greasy Finish Oxybenzone-Free Sun Care 1.4 fl. oz

Neutrogena$12.544,295 rev

1y ago

Neutrogena Ultra Sheer Dry-Touch Mineral Sunscreen For Face & Body SPF 30 Broad-Spectrum UVA/UVB Protection Titanium Dioxide & Zinc Oxide Sunscreen Oxybenzone-Free 3.0 fl. oz

Neutrogena$13.05398 rev

3y ago

What buyers say about kids sunscreen travel size

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall11%

“Easy transaction and a quality product”

Suitability Combination Skin10%

“Great for combination skin”

Protection7%

“Sun Protection”

Value For Money5%

“For the price”

Ease Of Application4%

“Easy application”

Ease Of Use4%

“Ease of use”

Weight Light4%

“lightweight is impressive”

Moist/Dry3%

“it drys quick”

Soft Feel3%

“Smooth feel”

Smell3%

“Fragrance Free”

What buyers complain about

Allergies11%

“causes irritation”

Color11%

“This makes me pale”

Smell7%

“the smell is disgusting”

Oily/Greasy6%

“Super oily”

Skin Health4%

“my skin Started breaking out after ONE use :/ not for me”

Thickness4%

“Too thick”

Sensitivity-Overall3%

“severely sensitive skin”

Residue3%

“leaves a weird residue”

Moist/Dry2%

“Felt dry after awhile”

Functionality-Overall2%

“Did not work”

Top return reasons

Advertised Vs Actual Product12%

Value For Money11%

Size-Overall9%

Leak-Proof6%

Smell6%

Ingredients-Overall5%

Oily/Greasy4%

Color4%

Functionality-Overall4%

Product Condition4%

Common questions

Is kids sunscreen travel size profitable to sell on Amazon United States?: The niche generates $127K/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +48.8%. Flapen's verdict: Worth a look (50/100).
How competitive is the kids sunscreen travel size niche?: 4 brands and 147 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in kids sunscreen travel size?: Top complaints mined from reviews: Allergies, Color, Smell. The return rate is 0.7%.
What does it cost to enter the kids sunscreen travel size niche?: Listings span $5.72–$40.21; the average listing price is $12.95 (sweet spot $15–$100). The average incumbent carries 8,640 reviews — the moat a new listing must climb.