kids sunscreen stick
Launch itA $1.8M/yr market growing +181.9% this quarter with returns at 0.4% — clears our launch bar.
Conversion
Incredible20.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Incredible+181.9%90-day search growth — must beat 0% to launch
Market size
Great$1.8M$1.8M/yr · 683K searches
Avg price
Good$12.33avg listing price — sweet spot $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.72–$19.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,723.85avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kids sunscreen stick is a $1.8M/yr Amazon United States market (683K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 63/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
kids sunscreen stick market data
- Units sold / yr
- 125K–150K
- avg 6,000–8,000/product
- Revenue / yr
- $1.5M–$1.8M
- units × avg price
- Conversion rate
- 20.9%
- Avg BSR
- #134
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 129 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
577
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
0%
- Sun Bum61%
- Neutrogena14%
- BLUE LIZARD12%
- Banana Boat7%
- Aveeno4%
- Coppertone2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +181.9% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 18.6×
Top kids sunscreen stick search terms
- sunscreen stick kids119K/yr
- kids sunscreen stick75K/yr
- sun bum face stick61K/yr
- kids face sunscreen60K/yr
- sun bum face sunscreen77K/yr
- sun bum face45K/yr
- sunbum face stick26K/yr
- face sunscreen for kids23K/yr
- sun bum stick27K/yr
- sunbum face sunscreen38K/yr
Top kids sunscreen stick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sun Bum Kids SPF 50 Clear Face Stick Sunscreen - Wet or Dry Skin Application Broad Spectrum Sunscreen with Vitamin E - Hawaii Act 104 Compliant (Without Octinoxate & Oxybenzone) - Travel Size 0.53 oz
Sun Bum$10.934.7★3,930 rev
Blue Lizard Kids Mineral SPF 50 Sunscreen Stick Zinc Oxide 100% Mineral Actives Developed for Kids Sensitive Skin TSA-Friendly Vegan Paraben-free Fragrance-Free 0.5 oz
BLUE LIZARD$8.514.5★10,169 rev
Sun Bum Original SPF 30 Face Stick Sunscreen - Water-Resistant Broad Spectrum Facial Sunscreen with Vitamin E - Hawaii 104 Act Compliant (Without Octinoxate & Oxybenzone) - Travel Friendly - 0.45 oz
Sun Bum$11.144.7★23,164 rev
Neutrogena Beach Defense Kids Sunscreen Stick SPF 60+ Hawaii Reef Act 104 Compliant Octinoxate & Oxybenzone Free Sunscreen for Face & Body Travel Size Sun Protection 1.5 oz
Neutrogena$19.004.7★1,280 rev
Sun Bum Original SPF 50 Sunscreen Face Lotion - Broad Spectrum Moisturizing Facial Sunscreen with Vitamin E - Travel Size - 3 oz
Sun Bum$12.714.6★12,301 rev
Newest
by launch date
Sun Bum Original SPF 40 Cooling Face and Body Sunscreen Stick - Water resistant Broad Spectrum Facial Sunscreen - Hawaii 104 Act Compliant (Made Without Octinoxate & Oxybenzone) - Travel Size - 0.7 oz
Sun Bum$15.51472 rev
Sun Bum Daily SPF 30 Glow Sunscreen Face Lotion - Moisturizing Facial Sunscreen - Tinted - Dewy Finish - Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone) - Travel Size - 1.7 oz
Sun Bum$17.22468 rev
Neutrogena Beach Defense Kids Sunscreen Stick SPF 60+ Hawaii Reef Act 104 Compliant Octinoxate & Oxybenzone Free Sunscreen for Face & Body Travel Size Sun Protection 1.5 oz
Neutrogena$19.001,280 rev
Sun Bum Daily SPF 50 Face Sunscreen Lotion - Broad Spectrum Moisturizing Facial Sunscreen with Vitamin E - Vegan and Hawaii 104 Act Compliant (Without Octinoxate & Oxybenzone) - Travel Size 1.7 oz
Sun Bum$16.38490 rev
Sun Bum Daily SPF 50 Clear Gel Face Sunscreen - Broad Spectrum Moisturizing Facial Sunscreen with Vitamin E - Vegan and Hawaii 104 Act Compliant (Without Octinoxate & Oxybenzone) - Travel Size 1.7 oz
Sun Bum$17.36515 rev
Trending
90-day click momentumNeutrogena Beach Defense Kids Sunscreen Stick SPF 60+ Hawaii Reef Act 104 Compliant Octinoxate & Oxybenzone Free Sunscreen for Face & Body Travel Size Sun Protection 1.5 oz
Neutrogena$19.004.7★
Neutrogena Beach Defense Sunscreen Stick SPF 50 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes No-Mess Beach-Strength Sun Protection for Whole Family 1.5 oz
Neutrogena$9.244.7★
Sun Bum Baby Bum Mineral SPF 50 Sunscreen Stick - Hawaii 104 Act Compliant (Without Octinoxate & Oxybenzone) - UVA/UVB Face and Body Protection - Unscented for Sensitive Skin - Travel Size - 0.45 Oz
Sun Bum$10.894.6★
Blue Lizard Kids Mineral SPF 50 Sunscreen Stick Zinc Oxide 100% Mineral Actives Developed for Kids Sensitive Skin TSA-Friendly Vegan Paraben-free Fragrance-Free 0.5 oz
BLUE LIZARD$8.514.5★
Sun Bum Kids SPF 50 Clear Face Stick Sunscreen - Wet or Dry Skin Application Broad Spectrum Sunscreen with Vitamin E - Hawaii Act 104 Compliant (Without Octinoxate & Oxybenzone) - Travel Size 0.53 oz
Sun Bum$10.934.7★
What buyers say about kids sunscreen stick
What buyers praise and complain about, mined from review topics.What buyers love
“Goes on easy”
“Great application”
“Best smelling”
“Luxurious product”
“great for sensitive skin”
“Good protection”
“Gives a beautiful glow”
“The size is so convenient”
“this stick makes it so easy”
“Goes on smooth”
What buyers complain about
“Allergic reaction”
“it has a chemical smell”
“Extremely small”
“Expensive,”
“A tinted sunscreen”
“It is greasy”
“difficult to use”
“Did not work”
“Applying too much can leave a white film residue”
“Not for people with sensitive eyes”
Top return reasons
Common questions
- Is kids sunscreen stick profitable to sell on Amazon United States?
- The niche generates $1.8M/yr across 20 tracked products. 90-day search growth is +181.9%. Flapen's verdict: Launch it (63/100).
- How competitive is the kids sunscreen stick niche?
- 6 brands and 577 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in kids sunscreen stick?
- Top complaints mined from reviews: Allergies, Smell, Size-Overall. The return rate is 0.4%.
- When does demand for kids sunscreen stick peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 18.6× the quietest.
- What does it cost to enter the kids sunscreen stick niche?
- Listings span $5.72–$19.00; the average listing price is $12.33 (sweet spot $15–$100). The average incumbent carries 5,724 reviews — the moat a new listing must climb.