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Kids Sunscreen Stick

Maybe

Buyers convert on 20.9% of searches. But the top 5 brands take 98% of clicks, so Kids Sunscreen Stick is a Maybe.

Filters Trending
Flapen Score
63
63 / 100
Top 4% of 10,978 Beauty & Personal Care niches · +15 vs the category median of 48
Market size
$1.8M/yr683K searches / yr
90-day growth
+181.9%search demand this quarter
Competition
59%top-5 click share · 6 brands · 577 sellers

Flapen Score

Kids Sunscreen Stick against its category

The dotted line is the Beauty & Personal Care average. Past it, Kids Sunscreen Stick is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Sunscreen Stick market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Sunscreen Stick 683K times last year and spent an estimated $1.8M. The top 5 brands take 98% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

20.9% of searches ended in a purchase last week.

Shoppers searched for this 683K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 20.9% of those searches ended in a purchase. Searches in the last 90 days moved +181.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months
683K
Growth, 90 days vs prior 90
+181.9%
Conversion, latest week
20.9%
Market size, estimated
$1.8Ma year
Peak month
June18.6× the quietest month
Top search term
sunscreen stick kids119K searches a year

02 · Price

A sale here is worth $12.33.

Listings sell for $12.33 on average, from $5.72 to $19.00. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 6,000 to 8,000 of them. At $12.33 that is $74K to $99K a year per listing.

Average price
$12.33under the $15 to $100 sweet spot
Price range
$5.72–$19.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
6,000–8,000
Revenue per listing a year
$74K–$99K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #134 within Sunscreens & Tanning Products. It carries 5,724 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#134in Sunscreens & Tanning Products
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
5,724per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Kids Sunscreen Stick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

$0$176K$351K$527K$703K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

577

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

0%

  • Sun Bum61%
  • Neutrogena14%
  • BLUE LIZARD12%
  • Banana Boat7%
  • Aveeno4%
  • Coppertone2%
  • Open — no brand owns it (0%)

Demand

Kids Sunscreen Stick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 18.6×

Search terms

Top Kids Sunscreen Stick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sunscreen stick kids119K/yr
  • kids sunscreen stick75K/yr
  • sun bum face stick61K/yr
  • kids face sunscreen60K/yr
  • sun bum face sunscreen77K/yr
  • sun bum face45K/yr
  • sunbum face stick26K/yr
  • face sunscreen for kids23K/yr
  • sun bum stick27K/yr
  • sunbum face sunscreen38K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Sunscreen Stick

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies12%−0.06

Allergic reaction

Caused a rash

Causing allergy

Smell7%

it has a chemical smell

Had a weird smell

NOT FRAGRANCE FREE

Size-Overall7%−0.02

Extremely small

Smaller than size trae size

although the jar is small

Value For Money7%−0.02

Expensive,

So expensive

Too expensive

Color5%

A tinted sunscreen

yellow all over

A bit pink

Love

Ease Of Use13%+1.09

Goes on easy

Easy to put on

Easy to use

Ease Of Application12%+1.07

Great application

Easy application

Easy to apply

Smell11%

Best smelling

The scent is light

Pleasant subtle scent

Quality-Overall8%+0.34

Luxurious product

Good quality

Great quality for babies

Suitability Combination Skin6%+0.63

great for sensitive skin

Feels good on the skin

Good on my skin

Return

0.4% Return rate 44% Fixable by listing

Size-Overall27%▆▇█▇▆▇

Extremely small

Smaller than size trae size

although the jar is small

Value For Money11%▃▃▄▅▅█

Expensive,

So expensive

Too expensive

Adhesion/Stickiness11%▅▅▇▇██
Advertised Vs Actual Product8%▇█▆▆▅▄
Smell6%█▅▅▆▆▅

it has a chemical smell

Had a weird smell

NOT FRAGRANCE FREE

FAQ

Common Kids Sunscreen Stick questions

Answered from the same tracked data.