Kids Sunscreen Stick
MaybeBuyers convert on 20.9% of searches. But the top 5 brands take 98% of clicks, so Kids Sunscreen Stick is a Maybe.
- Flapen Score
- 63 / 100Top 4% of 10,978 Beauty & Personal Care niches · +15 vs the category median of 4863
- Market size
- $1.8M/yr683K searches / yr
- 90-day growth
- +181.9%search demand this quarter
- Competition
- 59%top-5 click share · 6 brands · 577 sellers
Flapen Score
Kids Sunscreen Stick against its category
The dotted line is the Beauty & Personal Care average. Past it, Kids Sunscreen Stick is stronger. Inside it, weaker.
Market
The Kids Sunscreen Stick market on Amazon at a glance
Shoppers on Amazon United States searched for Kids Sunscreen Stick 683K times last year and spent an estimated $1.8M. The top 5 brands take 98% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
20.9% of searches ended in a purchase last week.
Shoppers searched for this 683K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 20.9% of those searches ended in a purchase. Searches in the last 90 days moved +181.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.
- Searches, last 12 months
- 683K
- Growth, 90 days vs prior 90
- +181.9%
- Conversion, latest week
- 20.9%
- Market size, estimated
- $1.8Ma year
- Peak month
- June18.6× the quietest month
- Top search term
- sunscreen stick kids119K searches a year
02 · Price
A sale here is worth $12.33.
Listings sell for $12.33 on average, from $5.72 to $19.00. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 6,000 to 8,000 of them. At $12.33 that is $74K to $99K a year per listing.
- Average price
- $12.33under the $15 to $100 sweet spot
- Price range
- $5.72–$19.00
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $74K–$99K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #134 within Sunscreens & Tanning Products. It carries 5,724 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #134in Sunscreens & Tanning Products
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 5,724per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Kids Sunscreen Stick products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sun Bum Kids SPF 50 Clear Face Stick Sunscreen - Wet or Dry Skin Application Broad Spectrum Sunscreen with Vitamin E - Hawaii Act 104 Compliant (Without Octinoxate & Oxybenzone) - Travel Size 0.53 oz
- Price
- $10.93
- Rating
- 4.7/5
- Reviews
- 3,930
- Age
- 3y ago

Blue Lizard Kids Mineral SPF 50 Sunscreen Stick Zinc Oxide 100% Mineral Actives Developed for Kids Sensitive Skin TSA-Friendly Vegan Paraben-free Fragrance-Free 0.5 oz
- Price
- $8.51
- Rating
- 4.5/5
- Reviews
- 10,169
- Age
- 6y ago

Sun Bum Original SPF 30 Face Stick Sunscreen - Water-Resistant Broad Spectrum Facial Sunscreen with Vitamin E - Hawaii 104 Act Compliant (Without Octinoxate & Oxybenzone) - Travel Friendly - 0.45 oz
- Price
- $11.14
- Rating
- 4.7/5
- Reviews
- 23,164
- Age
- 14y ago

Neutrogena Beach Defense Kids Sunscreen Stick SPF 60+ Hawaii Reef Act 104 Compliant Octinoxate & Oxybenzone Free Sunscreen for Face & Body Travel Size Sun Protection 1.5 oz
- Price
- $19.00
- Rating
- 4.7/5
- Reviews
- 1,280
- Age
- 2y ago

Sun Bum Original SPF 50 Sunscreen Face Lotion - Broad Spectrum Moisturizing Facial Sunscreen with Vitamin E - Travel Size - 3 oz
- Price
- $12.71
- Rating
- 4.6/5
- Reviews
- 12,301
- Age
- 8y ago
Trending
90-day click momentum
Neutrogena Beach Defense Kids Sunscreen Stick SPF 60+ Hawaii Reef Act 104 Compliant Octinoxate & Oxybenzone Free Sunscreen for Face & Body Travel Size Sun Protection 1.5 oz
- Price
- $19.00
- Rating
- 4.7/5
- Reviews
- 1,280
- Age
- 2y ago

Neutrogena Beach Defense Sunscreen Stick SPF 50 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes No-Mess Beach-Strength Sun Protection for Whole Family 1.5 oz
- Price
- $9.24
- Rating
- 4.7/5
- Reviews
- 12,953
- Age
- 12y ago

Sun Bum Baby Bum Mineral SPF 50 Sunscreen Stick - Hawaii 104 Act Compliant (Without Octinoxate & Oxybenzone) - UVA/UVB Face and Body Protection - Unscented for Sensitive Skin - Travel Size - 0.45 Oz
- Price
- $10.89
- Rating
- 4.6/5
- Reviews
- 4,998
- Age
- 9y ago

Blue Lizard Kids Mineral SPF 50 Sunscreen Stick Zinc Oxide 100% Mineral Actives Developed for Kids Sensitive Skin TSA-Friendly Vegan Paraben-free Fragrance-Free 0.5 oz
- Price
- $8.51
- Rating
- 4.5/5
- Reviews
- 10,169
- Age
- 6y ago

Sun Bum Kids SPF 50 Clear Face Stick Sunscreen - Wet or Dry Skin Application Broad Spectrum Sunscreen with Vitamin E - Hawaii Act 104 Compliant (Without Octinoxate & Oxybenzone) - Travel Size 0.53 oz
- Price
- $10.93
- Rating
- 4.7/5
- Reviews
- 3,930
- Age
- 3y ago
Newest
by launch date
Sun Bum Original SPF 40 Cooling Face and Body Sunscreen Stick - Water resistant Broad Spectrum Facial Sunscreen - Hawaii 104 Act Compliant (Made Without Octinoxate & Oxybenzone) - Travel Size - 0.7 oz
- Price
- $15.51
- Rating
- 4.6/5
- Reviews
- 472
- Age
- 1y ago

Sun Bum Daily SPF 30 Glow Sunscreen Face Lotion - Moisturizing Facial Sunscreen - Tinted - Dewy Finish - Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone) - Travel Size - 1.7 oz
- Price
- $17.22
- Rating
- 4.6/5
- Reviews
- 468
- Age
- 1y ago

Neutrogena Beach Defense Kids Sunscreen Stick SPF 60+ Hawaii Reef Act 104 Compliant Octinoxate & Oxybenzone Free Sunscreen for Face & Body Travel Size Sun Protection 1.5 oz
- Price
- $19.00
- Rating
- 4.7/5
- Reviews
- 1,280
- Age
- 2y ago

Sun Bum Daily SPF 50 Face Sunscreen Lotion - Broad Spectrum Moisturizing Facial Sunscreen with Vitamin E - Vegan and Hawaii 104 Act Compliant (Without Octinoxate & Oxybenzone) - Travel Size 1.7 oz
- Price
- $16.38
- Rating
- 4.6/5
- Reviews
- 490
- Age
- 2y ago

Sun Bum Daily SPF 50 Clear Gel Face Sunscreen - Broad Spectrum Moisturizing Facial Sunscreen with Vitamin E - Vegan and Hawaii 104 Act Compliant (Without Octinoxate & Oxybenzone) - Travel Size 1.7 oz
- Price
- $17.36
- Rating
- 4.5/5
- Reviews
- 515
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
577
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
0%
- Sun Bum61%
- Neutrogena14%
- BLUE LIZARD12%
- Banana Boat7%
- Aveeno4%
- Coppertone2%
- Open — no brand owns it (0%)
Demand
Kids Sunscreen Stick search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 18.6×
Search terms
Top Kids Sunscreen Stick search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sunscreen stick kids119K/yr
- kids sunscreen stick75K/yr
- sun bum face stick61K/yr
- kids face sunscreen60K/yr
- sun bum face sunscreen77K/yr
- sun bum face45K/yr
- sunbum face stick26K/yr
- face sunscreen for kids23K/yr
- sun bum stick27K/yr
- sunbum face sunscreen38K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Sunscreen Stick
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Allergic reaction
Caused a rash
Causing allergy
it has a chemical smell
Had a weird smell
NOT FRAGRANCE FREE
Extremely small
Smaller than size trae size
although the jar is small
Expensive,
So expensive
Too expensive
A tinted sunscreen
yellow all over
A bit pink
Love
Goes on easy
Easy to put on
Easy to use
Great application
Easy application
Easy to apply
Best smelling
The scent is light
Pleasant subtle scent
Luxurious product
Good quality
Great quality for babies
great for sensitive skin
Feels good on the skin
Good on my skin
Return
0.4% Return rate 44% Fixable by listing
Extremely small
Smaller than size trae size
although the jar is small
Expensive,
So expensive
Too expensive
it has a chemical smell
Had a weird smell
NOT FRAGRANCE FREE
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Sunscreen Stick questions
Answered from the same tracked data.









