Kids Makeup Brushes
FailDemand is soft, at -18.6% this quarter, so Kids Makeup Brushes is a Fail.
- Flapen Score
- 47 / 100Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 4847
- Market size
- $85K/yr222K searches / yr
- 90-day growth
- -18.6%search demand this quarter
- Competition
- 44%top-5 click share · 32 brands · 38 sellers
Flapen Score
Kids Makeup Brushes against its category
The dotted line is the Beauty & Personal Care average. Past it, Kids Makeup Brushes is stronger. Inside it, weaker.
Market
The Kids Makeup Brushes market on Amazon at a glance
Shoppers on Amazon United States searched for Kids Makeup Brushes 222K times last year and spent an estimated $85K. The top 5 brands take 56% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 222K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.
- Searches, last 12 months
- 222K
- Growth, 90 days vs prior 90
- -18.6%
- Conversion, latest week
- 3.6%
- Market size, estimated
- $85Ka year
- Peak month
- December6.2× the quietest month
- Top search term
- kids makeup brushes36K searches a year
02 · Price
A sale here is worth $10.56.
Listings sell for $10.56 on average, from $4.45 to $35.03. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $10.56 that is $1K to $3K a year per listing.
- Average price
- $10.56under the $15 to $100 sweet spot
- Price range
- $4.45–$35.03
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
90% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #300 within Makeup Brushes & Tools. It carries 2,569 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 98%
- Out of stock, average day
- 3.5%
- Average rank
- #300in Makeup Brushes & Tools
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 2,569per listing
- Listings tracked
- 42
04 · Newcomers
2 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Kids Makeup Brushes products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Zoolinn 7PCS Pink Unicorn Makeup Brushes Set Kit for Blush Lip Foundation Eyebrow Loose Powder Eye Shadow and Fan Brushes with Glitter Creative Gift
- Price
- $4.94
- Rating
- 4.4/5
- Reviews
- 74
- Age
- 1y ago

10 PCS Glitter Crystal Makeup Brush Set Cute Makeup Brushes Bling Professional Concealer Eye Shadow Eyeliner Blush Lip Blending Synthetic Brushes Tools Kit Face Cosmetics Blending Brushes for Women
- Price
- $6.32
- Rating
- 4.6/5
- Reviews
- 232
- Age
- 2y ago

RAEEIKPHZ Unicorn Fan Makeup Brush Set Crystal Sparkles Blue Blush Powder Fan Lip Eye Shadow Eyebrow Eye Blender Brush in Set
- Price
- $10.31
- Rating
- 4.7/5
- Reviews
- 1,632
- Age
- 7y ago

Disney Frozen 8 Piece Makeup Brushes Set Elsa Makeup Kids Makeup Brush Set for Eyeshadow Highlighter Blush Soft Hairs Makeup Kit for Girls by Townley Girl
- Price
- $8.20
- Rating
- 4.8/5
- Reviews
- 371
- Age
- 11mo ago

NICEMOVIC Stocking Stuffers for Kids Girls 11PCS Kids Makeup Brushes Sets for Girls Easter Basket Stuffers for Teen Girl Gifts Trendy Stuff Christmas Birthday Gift Ideas Cute Make Up Tool Set
- Price
- $6.23
- Rating
- 4.6/5
- Reviews
- 647
- Age
- 5y ago
Trending
estimated 90-day click momentum
RAEEIKPHZ Beautiful Makeup Brush Set for Girls 10pcs Fan Cute Flower Red Makeup Brushes Kit of Powder Blush Eye Shadow Brush for Teens Women Girls
- Price
- $9.08
- Rating
- 4.5/5
- Reviews
- 62
- Age
- 1y ago

10Pcs Colorful Makeup Brushes Set with Pastel Rainbow Gradient Bag Spiral Handle Concealers Eyeshadows Makeup Brushes Kit for Cosmetics Enthusiasts
- Price
- $5.09
- Rating
- 3.7/5
- Reviews
- 23
- Age
- 10mo ago

Zoolinn 7PCS Pink Unicorn Makeup Brushes Set Kit for Blush Lip Foundation Eyebrow Loose Powder Eye Shadow and Fan Brushes with Glitter Creative Gift
- Price
- $4.94
- Rating
- 4.4/5
- Reviews
- 74
- Age
- 1y ago

Disney Alice 5PC Premium Makeup Brush All-over Highlighter Concealer and Eyeshadow Brush for women and girls by Belle Maison
- Price
- $14.94
- Rating
- 4.6/5
- Reviews
- 74
- Age
- 1y ago

Nuogo 13 Pcs Rhinestone Makeup Brushes Set 12 Bling Crystal Professional Face Cosmetics Blending Liquid Foundation Powder Concealer Eye Shadows Make up Beauty Tool Glitter with 1 Holder
- Price
- $35.03
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 2y ago
Newest
by launch date
Cute Cartoon Girl-Themed 5-Piece Makeup Brush Set Premium Synthetic Bristles for Foundation Blending Face Powder Blush Concealer & Eye Shadow
- Price
- $9.96
- Rating
- 4.8/5
- Reviews
- 62
- Age
- 9mo ago

10Pcs Colorful Makeup Brushes Set with Pastel Rainbow Gradient Bag Spiral Handle Concealers Eyeshadows Makeup Brushes Kit for Cosmetics Enthusiasts
- Price
- $5.09
- Rating
- 3.7/5
- Reviews
- 23
- Age
- 10mo ago

Disney Frozen 8 Piece Makeup Brushes Set Elsa Makeup Kids Makeup Brush Set for Eyeshadow Highlighter Blush Soft Hairs Makeup Kit for Girls by Townley Girl
- Price
- $8.20
- Rating
- 4.8/5
- Reviews
- 371
- Age
- 11mo ago

RAEEIKPHZ Beautiful Makeup Brush Set for Girls 10pcs Fan Cute Flower Red Makeup Brushes Kit of Powder Blush Eye Shadow Brush for Teens Women Girls
- Price
- $9.08
- Rating
- 4.5/5
- Reviews
- 62
- Age
- 1y ago

Zoolinn 7PCS Pink Unicorn Makeup Brushes Set Kit for Blush Lip Foundation Eyebrow Loose Powder Eye Shadow and Fan Brushes with Glitter Creative Gift
- Price
- $4.94
- Rating
- 4.4/5
- Reviews
- 74
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
32 falling
Sellers
38
Est. top-5 brand share
56%
Top 20: 88%
Est. top-5 click share
44%
Top 20: 77%
Open market
41%
- Zoolinn14%
- RAEEIKPHZ14%
- salbsever12%
- NICEMOVIC9%
- Townley Girl7%
- EupHHonycs4%
Demand
Kids Makeup Brushes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 6.2×
Search terms
Top Kids Makeup Brushes search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kids makeup brushes36K/yr
- makeup brushes for kids25K/yr
- disney makeup brushes17K/yr
- unicorn makeup brushes11K/yr
- glitter makeup brushes14K/yr
- kawaii makeup brushes8K/yr
- girls makeup brushes15K/yr
- kids make up brushes10K/yr
- anime makeup brushes9K/yr
- kids makeup brush set11K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Makeup Brushes
We read the reviews and the return reasons for every product selling here.
“Not the best quality and kinda thin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Makeup Brushes questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









