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Kids Makeup Brushes

Fail

Demand is soft, at -18.6% this quarter, so Kids Makeup Brushes is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$85K/yr222K searches / yr
90-day growth
-18.6%search demand this quarter
Competition
44%top-5 click share · 32 brands · 38 sellers

Flapen Score

Kids Makeup Brushes against its category

The dotted line is the Beauty & Personal Care average. Past it, Kids Makeup Brushes is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Makeup Brushes market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Makeup Brushes 222K times last year and spent an estimated $85K. The top 5 brands take 56% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 222K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months
222K
Growth, 90 days vs prior 90
-18.6%
Conversion, latest week
3.6%
Market size, estimated
$85Ka year
Peak month
December6.2× the quietest month
Top search term
kids makeup brushes36K searches a year

02 · Price

A sale here is worth $10.56.

Listings sell for $10.56 on average, from $4.45 to $35.03. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $10.56 that is $1K to $3K a year per listing.

Average price
$10.56under the $15 to $100 sweet spot
Price range
$4.45–$35.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #300 within Makeup Brushes & Tools. It carries 2,569 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
98%
Out of stock, average day
3.5%
Average rank
#300in Makeup Brushes & Tools
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
2,569per listing
Listings tracked
42

04 · Newcomers

2 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Kids Makeup Brushes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

32 falling

Sellers

38

Top-5 brand share

56%

Top 20: 88%

Top-5 click share

44%

Top 20: 77%

Open market

41%

  • Brand 114%
  • Brand 214%
  • Brand 312%
  • Brand 49%
  • Brand 57%
  • Brand 64%

Demand

Kids Makeup Brushes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.2×

Search terms

Top Kids Makeup Brushes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids makeup brushes36K/yr
  • makeup brushes for kids25K/yr
  • disney makeup brushes17K/yr
  • unicorn makeup brushes11K/yr
  • glitter makeup brushes14K/yr
  • kawaii makeup brushes8K/yr
  • girls makeup brushes15K/yr
  • kids make up brushes10K/yr
  • anime makeup brushes9K/yr
  • kids makeup brush set11K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Makeup Brushes

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Quality-Overall”
1.2%of orders come back
“Not the best quality and kinda thin”
A buyer, on “Quality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kids Makeup Brushes questions

Answered from the same tracked data.