Kids Lipstick

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months

90K

Growth, 90 days vs prior 90

-30.7%

Conversion, latest week

6.2%

Market size, estimated

$51Ka year

Peak month

December3.7× the quietest month

Top search term

disney chapstick18K searches a year

Listings sell for $9.17 on average, from $4.77 to $24.75. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $9.17 that is $2K to $5K a year per listing.

Average price

$9.17under the $15 to $100 sweet spot

Price range

$4.77–$24.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$2K–$5K

Returns

0.6%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #1,014 within Lip Care. It carries 7,336 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

100%

Out of stock, average day

5.5%

Average rank

#1,014in Lip Care

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

7,336per listing

Listings tracked

25

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

43 months