Is kids lipstick profitable to sell on Amazon United States?

The niche generates $51K/yr across 25 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -30.7%. Flapen's verdict: Skip it (37/100).

How competitive is the kids lipstick niche?

8 brands and 39 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in kids lipstick?

Top complaints mined from reviews: Leak-Proof, Quality-Overall, Size-Overall. The return rate is 0.6%.

When does demand for kids lipstick peak?

Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.

What does it cost to enter the kids lipstick niche?

Listings span $4.77–$24.75; the average listing price is $9.17 (sweet spot $15–$100). The average incumbent carries 7,336 reviews — the moat a new listing must climb.

kids lipstick

Skip it

Soft demand (-30.7% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$4.77–$24.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$9.17

avg listing price — sweet spot $15–$100

Review moat

Bad7,336.24

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad92%

top-5 brand share — brand-locked demand

Market size

Bad$51K

$51K/yr · 90K searches

Growth

Bad-30.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, kids lipstick is a $51K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

kids lipstick market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $55K–$73K; units × avg price
Conversion rate: 6.2%
Avg BSR: #1,014
Page quality: 0%
Prime: 100%
Sponsored: 72%
Out of stock: 5.5%
Avg brand age: 43 months
Avg seller age: 140 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

Lip Smacker48%
Townley Girl27%
Taste Beauty9%
Disney Princess5%
Basin4%
Corsair Toiletries3%
Open — no brand owns it (2 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -30.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Open Trend

Top kids lipstick search terms

disney chapstick18K/yr -35.5%4.7% conv.
disney lip balm17K/yr -32.9%2.6% conv.
princess chapstick16K/yr -23.9%10.4% conv.
princess lip balm7K/yr -16.4%5.2% conv.
frozen lip gloss7K/yr -12.6%6.4% conv.
disney princess chapstick6K/yr -31.9%9.3% conv.
disney lip smackers5K/yr -25.2%4.1% conv.
disney princess lip balm5K/yr -31.9%4.5% conv.
frozen chapstick5K/yr -51.5%11.5% conv.
princess chapstick for little girls5K/yr -53.3%13.0% conv.

All search terms

Top kids lipstick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lip Smacker Disney Princess Flavored Lip Balm Party Pack 8 Count Clear For Kids

Lip Smacker$9.674.8★40,255 rev

Disney Princess Flavored Lip Balm Set - Raspberry Cherry & Lemon - Moisturizing Kids Lip Care - 3 Pack Gift Set

Taste Beauty$5.954.5★5 rev

Disney Princess 12 Piece Plant Based Lip Gloss Girls Party Favors First Makeup Set for Girl Perfect for Parties Sleepovers and Birthday Gifts Ages 3+ by Townley Girl

Townley Girl$9.504.7★1,497 rev

Lip Smackers Disney Frozen 2 Flavored Lip Balm - Moisturizing Soothing Trio Mythical Juniper Vanilla Snow-it-all & Optimistic Berry

Lip Smacker$6.024.7★6,176 rev

Disney Princess 10 Flavored Lip Balms | Coconut Strawberry Vanilla Peach Raspberry Grape Peppermint Lemon & Blueberry | Cruelty Free

Disney Princess$9.970.0★0 rev

Newest

by launch date

Disney Princess 10 Flavored Lip Balms | Coconut Strawberry Vanilla Peach Raspberry Grape Peppermint Lemon & Blueberry | Cruelty Free

Disney Princess$9.970 rev

4mo ago

Disney Princess Flavored Lip Balm Set - Raspberry Cherry & Lemon - Moisturizing Kids Lip Care - 3 Pack Gift Set

Taste Beauty$5.955 rev

4mo ago

NIVEA Disney Limited Edition Candy Apple Dream Lip Balm Hydrating Vegan Lip Care with Shea Butter and Natural Oils Smooth Texture with Soft Apple Tint Collectible Disney Princess Design 0.17 oz

NIVEA$9.13242 rev

6mo ago

Disney Princess Lip Balm Set 5 Flavored Lip Balms for Kids Cherry Sugar Apple Strawberry & Grape Ariel Cinderella Tiana Rapunzel & Jasmine Fun Moisturizing Lip Care Gift Set for Girls

Corsair Toiletries$7.8943 rev

12mo ago

Disney Princess 7pc Kid Lip Gloss Set Swirl Plant-Based Gift for Ages 3+

Townley Girl$7.84219 rev

1y ago

What buyers say about kids lipstick

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose16%

“Great gift to give”

Quality-Overall12%

“Really nice variety”

Value For Money11%

“Worth the money”

Smell9%

“lightly scented”

Moist/Dry7%

“are very hydrating”

Ease Of Use6%

“Very easy to use”

Color6%

“The colors are bright”

Advertised Vs Actual Product5%

“It's what you would expect”

Storage Capacity3%

“The acrylic stand is a great touch in helping to neatly store all of the lip glosses”

Soft Feel3%

“theyre still gentle”

What buyers complain about

Leak-Proof11%

“when I opened both packs of them they had leaked everywhere”

Quality-Overall11%

“Poor quality”

Size-Overall8%

“Smaller than I thought”

Adhesion/Stickiness7%

“While they are a little sticky”

Advertised Vs Actual Product5%

“That lack of transparency was disappointing”

Ease Of Use5%

“easy to misplace”

Gap/Hole2%

“Two of the tops open off upon opening”

Value For Money2%

“I think it was a little over priced”

Color2%

“blue”

Durability2%

“fell apart while she was using it”

Top return reasons

Leak-Proof16%

Size-Overall15%

Advertised Vs Actual Product11%

Value For Money11%

Defective Material/Parts9%

Product Condition6%

Smell3%

Quality-Overall3%

Ingredients-Overall3%

Color3%

Common questions

Is kids lipstick profitable to sell on Amazon United States?: The niche generates $51K/yr across 25 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -30.7%. Flapen's verdict: Skip it (37/100).
How competitive is the kids lipstick niche?: 8 brands and 39 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in kids lipstick?: Top complaints mined from reviews: Leak-Proof, Quality-Overall, Size-Overall. The return rate is 0.6%.
When does demand for kids lipstick peak?: Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.
What does it cost to enter the kids lipstick niche?: Listings span $4.77–$24.75; the average listing price is $9.17 (sweet spot $15–$100). The average incumbent carries 7,336 reviews — the moat a new listing must climb.