Is kids lip gloss profitable to sell on Amazon United States?

The niche generates $294K/yr across 52 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -13.4%. Flapen's verdict: Worth a look (52/100).

How competitive is the kids lip gloss niche?

22 brands and 81 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in kids lip gloss?

Top complaints mined from reviews: Smell, Color, Leak-Proof. The return rate is 0.6%.

When does demand for kids lip gloss peak?

Demand peaks in Apr–Nov–Dec; the busiest month runs 5.2× the quietest.

What does it cost to enter the kids lip gloss niche?

Listings span $1.13–$33.89; the average listing price is $8.89 (sweet spot $15–$100). The average incumbent carries 7,303 reviews — the moat a new listing must climb.

kids lip gloss

Worth a look

Shows low returns (0.6%), but soft demand (-13.4% this quarter) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Competition

Great31%

top-5 click share — an open shelf

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Price range

Good$1.13–$33.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$294K

$294K/yr · 570K searches

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Okay$8.89

avg listing price — sweet spot $15–$100

Review moat

Bad7,303.4

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-13.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, kids lip gloss is a $294K/yr Amazon United States market (570K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Apr–Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

kids lip gloss market data

Units sold / yr: 30K–40K; avg 250–500/product
Revenue / yr: $267K–$356K; units × avg price
Conversion rate: 5.8%
Avg BSR: #186
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 3.9%
Avg brand age: 37 months
Avg seller age: 138 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

22 falling

Sellers

Top-5 brand share

76%

Top 20: 99%

Top-5 click share

31%

Top 20: 68%

Open market

22%

Lip Smacker30%
Townley Girl28%
Expressions girl9%
M&U MAKE YOU UP5%
MISS NELLA3%
wet n wild2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.4% search growth over the last 90 days.

Peak months: Apr, Nov, Dec · busiest ÷ quietest = 5.2×

Open Trend

Top kids lip gloss search terms

kids lip gloss169K/yr -14.7%5.0% conv.
lipstick for kids43K/yr -8.2%1.8% conv.
kids lipstick39K/yr +3.0%2.7% conv.
lip gloss kids42K/yr -15.3%4.1% conv.
toddler lip gloss39K/yr -26.6%5.7% conv.
kid lip gloss28K/yr -2.9%4.5% conv.
kids lipgloss23K/yr -8.7%3.5% conv.
little girl lip gloss24K/yr -4.9%6.7% conv.
kids lip gloss set24K/yr -17.8%3.8% conv.
lipstick for girls19K/yr -16.2%1.4% conv.

All search terms

Top kids lip gloss products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lip Smacker Lippy Pals Unicorn Flavored Moisturizing & Smoothing Soft Shine Lip Balm Hydrating & Protecting Fun Tasty Flavors Cruelty-Free & Vegan - Unicorn Magic

Lip Smacker$4.954.7★39,872 rev

7pc Fruity Flavored Lip Gloss Set - Assorted Fruit Flavor-Great Gift

Expressions girl$7.794.7★7,195 rev

Disney Princess 12 Piece Plant Based Lip Gloss Girls Party Favors First Makeup Set for Girl Perfect for Parties Sleepovers and Birthday Gifts Ages 3+ by Townley Girl

Townley Girl$9.504.7★1,497 rev

Lip Smacker Liquid Lip Gloss Friendship Pack 5 Count

Lip Smacker$8.464.6★7,925 rev

Townley Girl Disney Encanto 7 PK Kids Lip Gloss Set | Vegan Girls Makeup for Ages 3

Townley Girl$4.264.6★205 rev

Newest

by launch date

Yopela 12pcs Lip Gloss Bulk With Vitamin E and Natural Oils Long Lasting Moisturizing Plumping Glitter Lip Gloss Set for Girls Teens & Women Birthday Party Favors Gifts - 12 Fruity Flavored

Yopela$8.9861 rev

6mo ago

Lip Smacker Squishmallows Lip Balm Pink Sugar (Suey) Limited Edition Easter Basket Stuffer Flavored & Scented Lip Balm with Charm Collectible Spring Gift

Lip Smacker$5.91134 rev

6mo ago

Disney Princess 7pc Kid Lip Gloss Set Swirl Plant-Based Gift for Ages 3+

Townley Girl$7.84219 rev

12mo ago

Lip Smacker Squishmallows Moisturizing Lip Balm Fun Soft Squishy Collectible Top Hydrates & Smooths - Cam

Lip Smacker$6.041,106 rev

1y ago

Miss Nella HONEY BUNNY Hypoallergenic children Lip Balm Non Toxic Make Up for kids perfect for those with sensitive skin.

MISS NELLA$6.48328 rev

1y ago

What buyers say about kids lip gloss

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose17%

“Great Gift”

Smell14%

“It has a subtle scent”

Color11%

“Cute colors”

Quality-Overall10%

“Quality was good. and set up was very easy”

Moist/Dry8%

“its moisturizing and great”

Value For Money6%

“Great value”

Soft Feel5%

“Super soft”

Advertised Vs Actual Product4%

“As advertised”

Brightness/Shine/Glow4%

“This gloss is amazing”

Ease Of Use3%

“Easy to use”

What buyers complain about

Smell13%

“Smells weird”

Color11%

“The color changes”

Leak-Proof7%

“all leaked”

Moist/Dry7%

“Don't know how moisturizing it is”

Advertised Vs Actual Product5%

“False advertisement”

Quality-Overall4%

“Poor quality control”

Durability4%

“it broke off at the base”

Adhesion/Stickiness4%

“It does have a bit of stickiness”

Value For Money3%

“Not worth it”

Size-Overall3%

“The tubes are small”

Top return reasons

Color17%

Advertised Vs Actual Product16%

Smell9%

Leak-Proof8%

Size-Overall8%

Value For Money6%

Product Condition5%

Moist/Dry5%

Quality-Overall5%

Defective Material/Parts3%

Common questions

Is kids lip gloss profitable to sell on Amazon United States?: The niche generates $294K/yr across 52 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -13.4%. Flapen's verdict: Worth a look (52/100).
How competitive is the kids lip gloss niche?: 22 brands and 81 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in kids lip gloss?: Top complaints mined from reviews: Smell, Color, Leak-Proof. The return rate is 0.6%.
When does demand for kids lip gloss peak?: Demand peaks in Apr–Nov–Dec; the busiest month runs 5.2× the quietest.
What does it cost to enter the kids lip gloss niche?: Listings span $1.13–$33.89; the average listing price is $8.89 (sweet spot $15–$100). The average incumbent carries 7,303 reviews — the moat a new listing must climb.