Kids Lip Gloss

Shoppers searched for this 570K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $294K a year.

Searches, last 12 months

570K

Growth, 90 days vs prior 90

-13.4%

Conversion, latest week

5.8%

Market size, estimated

$294Ka year

Peak month

December5.2× the quietest month

Top search term

kids lip gloss169K searches a year

Listings sell for $8.89 on average, from $1.13 to $33.89. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $8.89 that is $2K to $4K a year per listing.

Average price

$8.89under the $15 to $100 sweet spot

Price range

$1.13–$33.89

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

250–500

Revenue per listing a year

$2K–$4K

Returns

0.6%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #186 within Lips. It carries 7,303 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#186in Lips

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

7,303per listing

Listings tracked

52

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

37 months