Skip to content

Kids Hair Spray

Fail

The top 5 brands take 100% of clicks, so Kids Hair Spray is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$171K/yr219K searches / yr
90-day growth
+55.4%search demand this quarter
Competition
89%top-5 click share · 5 brands · 23 sellers

Flapen Score

Kids Hair Spray against its category

The dotted line is the Beauty & Personal Care average. Past it, Kids Hair Spray is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Hair Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Hair Spray 219K times last year and spent an estimated $171K. All 5 brands take every click. Demand peaks in May–Jun–Sep. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +55.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $171K a year.

Searches, last 12 months
219K
Growth, 90 days vs prior 90
+55.4%
Conversion, latest week
6.8%
Market size, estimated
$171Ka year
Peak month
May2.0× the quietest month
Top search term
maen spray gel kids31K searches a year

02 · Price

A sale here is worth $11.49.

Listings sell for $11.49 on average, from $7.82 to $20.91. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $11.49 that is $11K to $14K a year per listing.

Average price
$11.49under the $15 to $100 sweet spot
Price range
$7.82–$20.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$11K–$14K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #76 within Gels. It carries 5,975 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#76in Gels
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
5,975per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Kids Hair Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 170%
  • Brand 216%
  • Brand 36%
  • Brand 44%
  • Brand 54%

Demand

Kids Hair Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Sep · busiest ÷ quietest = 2.0×

Search terms

Top Kids Hair Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • maen spray gel kids31K/yr
  • kids hair spray34K/yr
  • hair spray for kids25K/yr
  • spray gel for hair kids17K/yr
  • toddler hair spray14K/yr
  • hairspray for kids10K/yr
  • kids hairspray12K/yr
  • hair spray kids9K/yr
  • kids hair cream9K/yr
  • toddler boy hair styling products9K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Hair Spray

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Smell”
14%of negative reviews mention “Smell”
0.6%of orders come back
“the smell is a little weird”
A buyer, on “Smell”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Kids Hair Spray questions

Answered from the same tracked data.