Kids Hair Products
MaybeAn estimated 0.7% of orders come back. But shoppers spend an estimated $79K a year here, so Kids Hair Products is a Maybe.
- Flapen Score
- 50 / 100Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 4850
- Market size
- $79K/yr185K searches / yr
- 90-day growth
- -10.4%search demand this quarter
- Competition
- 38%top-5 click share · 31 brands · 417 sellers
Flapen Score
Kids Hair Products against its category
The dotted line is the Beauty & Personal Care average. Past it, Kids Hair Products is stronger. Inside it, weaker.
Market
The Kids Hair Products market on Amazon at a glance
Shoppers on Amazon United States searched for Kids Hair Products 185K times last year and spent an estimated $79K. The top 5 brands take 59% of clicks. Demand peaks in Aug–Sep–Nov. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.
- Searches, last 12 months
- 185K
- Growth, 90 days vs prior 90
- -10.4%
- Conversion, latest week
- 3.9%
- Market size, estimated
- $79Ka year
- Peak month
- August2.3× the quietest month
- Top search term
- kids hair43K searches a year
02 · Price
A sale here is worth $10.96.
Listings sell for $10.96 on average, from $3.69 to $28.12. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $10.96 that is $1K to $3K a year per listing.
- Average price
- $10.96under the $15 to $100 sweet spot
- Price range
- $3.69–$28.12
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #39 within Gels. It carries 8,485 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 0.5%
- Average rank
- #39in Gels
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 8,485per listing
- Listings tracked
- 44
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Kids Hair Products products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
31 flat
Sellers
417
Top-5 brand share
59%
Top 20: 92%
Top-5 click share
38%
Top 20: 78%
Open market
37%
- Brand 123%
- Brand 219%
- Brand 39%
- Brand 45%
- Brand 54%
- Brand 64%
Demand
Kids Hair Products search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Nov · busiest ÷ quietest = 2.3×
Search terms
Top Kids Hair Products search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kids hair43K/yr
- baby hair styling products24K/yr
- toddler girl hair products15K/yr
- kids hair styling products16K/yr
- toddler hair styling products15K/yr
- baby boy hair products7K/yr
- baby hair styling7K/yr
- hair products for girls14K/yr
- baby safe hair styling products7K/yr
- hair kids7K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Hair Products
We read the reviews and the return reasons for every product selling here.
“Didn't last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Hair Products questions
Answered from the same tracked data.