Kids Hair Oil
MaybeAn estimated 0.7% of orders come back. But shoppers spend an estimated $52K a year here, so Kids Hair Oil is a Maybe.
- Flapen Score
- 52 / 100Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 4852
- Market size
- $52K/yr71K searches / yr
- 90-day growth
- -7.5%search demand this quarter
- Competition
- 39%top-5 click share · 29 brands · 131 sellers
Flapen Score
Kids Hair Oil against its category
The dotted line is the Beauty & Personal Care average. Past it, Kids Hair Oil is stronger. Inside it, weaker.
Market
The Kids Hair Oil market on Amazon at a glance
Shoppers on Amazon United States searched for Kids Hair Oil 71K times last year and spent an estimated $52K. The top 5 brands take 66% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 5.3% of those searches ended in a purchase.
Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.
- Searches, last 12 months
- 71K
- Growth, 90 days vs prior 90
- -7.5%
- Conversion, latest week
- 5.3%
- Market size, estimated
- $52Ka year
- Top search term
- kids hair oil21K searches a year
02 · Price
A sale here is worth $14.04.
Listings sell for $14.04 on average, from $5.95 to $52.50. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $14.04 that is $0 to $1K a year per listing.
- Average price
- $14.04under the $15 to $100 sweet spot
- Price range
- $5.95–$52.50
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #327 within Hair Treatment Oils. It carries 10,936 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 1.7%
- Average rank
- #327in Hair Treatment Oils
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 10,936per listing
- Listings tracked
- 39
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Kids Hair Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
29 rising
Sellers
131
Top-5 brand share
66%
Top 20: 94%
Top-5 click share
39%
Top 20: 83%
Open market
30%
- Brand 134%
- Brand 212%
- Brand 38%
- Brand 47%
- Brand 56%
- Brand 64%
Search terms
Top Kids Hair Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kids hair oil21K/yr
- hair oil for kids17K/yr
- toddler hair oil8K/yr
- aunt jackies kids5K/yr
- kids hair oil for girls7K/yr
- aunt jackies kids hair products4K/yr
- hair oil kids4K/yr
- aunt jackies hair products kids5K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Hair Oil
We read the reviews and the return reasons for every product selling here.
“Strong smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Hair Oil questions
Answered from the same tracked data.









