Kids Face Wash

Shoppers searched for this 401K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $517K a year.

Searches, last 12 months

401K

Growth, 90 days vs prior 90

+15.0%

Conversion, latest week

7.5%

Market size, estimated

$517Ka year

Peak month

December5.2× the quietest month

Top search term

kids face wash175K searches a year

Listings sell for $17.14 on average, from $6.45 to $44.22. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $17.14 that is $13K to $17K a year per listing.

Average price

$17.14inside the $15 to $100 sweet spot

Price range

$6.45–$44.22

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

750–1,000

Revenue per listing a year

$13K–$17K

Returns

0.6%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #276 within Cleansers. It carries 1,096 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

5.7%

Average rank

#276in Cleansers

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

1,096per listing

Listings tracked

26

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

52 months