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Kids Face Masks Spa

Fail

Demand is soft, at -33.2% this quarter, so Kids Face Masks Spa is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$181K/yr253K searches / yr
90-day growth
-33.2%search demand this quarter
Competition
64%top-5 click share · 12 brands · 18 sellers

Flapen Score

Kids Face Masks Spa against its category

The dotted line is the Beauty & Personal Care average. Past it, Kids Face Masks Spa is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Face Masks Spa market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Face Masks Spa 253K times last year and spent an estimated $181K. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -33.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $181K a year.

Searches, last 12 months
253K
Growth, 90 days vs prior 90
-33.2%
Conversion, latest week
5.7%
Market size, estimated
$181Ka year
Peak month
December4.3× the quietest month
Top search term
kids face masks spa58K searches a year

02 · Price

A sale here is worth $12.66.

Listings sell for $12.66 on average, from $6.82 to $21.91. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $12.66 that is $6K to $9K a year per listing.

Average price
$12.66under the $15 to $100 sweet spot
Price range
$6.82–$21.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #239 within Masks. It carries 1,582 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#239in Masks
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,582per listing
Listings tracked
17

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
37 months

Products

Top Kids Face Masks Spa products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

18

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

16%

  • Brand 138%
  • Brand 224%
  • Brand 38%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (6 brands, 16%)

Demand

Kids Face Masks Spa search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Kids Face Masks Spa search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids face masks spa58K/yr
  • girls face mask35K/yr
  • kids face mask skin care10K/yr
  • face masks for girls19K/yr
  • kids facial mask12K/yr
  • kids face mask spa15K/yr
  • kids sheet mask9K/yr
  • kid face masks for girls spa12K/yr
  • face mask for girls11K/yr
  • face mask for kids skincare4K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Face Masks Spa

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Value For Money”
23%of negative reviews mention “Size-Overall”
0.8%of orders come back
“Not good doesn't fit”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Kids Face Masks Spa questions

Answered from the same tracked data.